Our Solution
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Our Solution We helped Pizza Express deliver a combined door drop & Try Me Free neck collar. The door drop was sent to 250,000 households and 200,000 Try Me Free collars were applied to bottles heading to major retailers nationwide. Amplification The Challenge Pizza Express wanted drive AWARENESS and TRIAL of their Pizza Express salad dressing range. The Results We drove trial and awareness in store with a money off door drop The door drop featured recipe card ideas to drive trial and encourage repeat usage We disrupted the fixture, attracting existing salad dressing shoppers to the product 6,279 coupon redemptions Total reach 450,000 Total coupons 700,000 We helped Pizza Express reach 450,00 0 consumers 2.4% coupon redemption rate
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We helped Pizza Express reach 450,000 consumers. The Challenge. Pizza Express wanted drive AWARENESS and TRIAL of their Pizza Express salad dressing range. The Results. Our Solution. Total reach 450,000 Total coupons 700,000. 2.4% coupon redemption rate. - PowerPoint PPT Presentation
Transcript of Our Solution
Our SolutionWe helped Pizza Express deliver a combined door drop & Try Me Free neck collar.
The door drop was sent to 250,000 households and 200,000 Try Me Free collars were applied to bottles heading to major retailers nationwide.
Amplification
The ChallengePizza Express wanted drive AWARENESS and TRIAL of their Pizza Express salad dressing range.
The Results
We drove trial and awareness in store with a money off door drop
The door drop featured recipe card ideas to drive trial and encourage repeat usage
We disrupted the fixture, attracting existing salad dressing shoppers to the product
6,279 coupon redemptions
Total reach
450,000Total coupons
700,000
We helped Pizza Express
reach
450,000
consumers2.4%
coupon redemption
rate
