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Press Release for Immediate Release

OUR SANRIO TIMES IN KUALA LUMPUR

LARGEST AND MOST EXCLUSIVE EXHIBITION OF HELLO KITTY AND SANRIO

CHARACTERS IN SOUTHEAST ASIA

Showcasing over 300 valued vintage items, recalling our collective memories over the years

Kuala Lumpur, 29 October 2018 - Founded in 1960, best known for global icon Hello Kitty, Sanrio offers a

portfolio of more than 400 endearing characters. How well do you know about them? Each Sanrio member

accompanies us along our life journey, symbolizing the wonderful memories of different generations.

Licensed by SANRIO and organised by ALATA EVENTS and MACEXPO, Hello Kitty and her friends are coming

to Malaysia for Our Sanrio Times - Kuala Lumpur at Hall 5, Level 5, Quill City Mall Kuala Lumpur from 24

November 2018 to 6 January 2019, 11am to 9pm daily!

The 1,500 sqm large exhibition features 13 Sanrio-themed zones where visitors can view and take photos of

the 100 out of 400 adorable Sanrio characters in a variety of colourful settings, offering a visual experience like

never before.

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Set to be the largest exhibition of its kind in Malaysia and Southeast Asia, the exhibition, spanning over seven

weeks and falling on school holidays, Christmas and the New Year, will not only be an attraction to families and

the little ones, but also to the young-at-heart as they relive their memories while capturing new ones.

4 Special Highlights In 13 Zones To Recall Childhood Memories With Sanrio Characters

There are 4 key highlights in ‘Our Sanrio Times’. First, the most delighting part is ‘Sanrio Village” whereby 100

selected characters will team up at the exhibition in Kuala Lumpur for the first time. Some characters will take

a ride on the Sanrio train which is made to imitate Sanrio Gift Gate of Gotanda, Tokyo in 1970s. Second, the

replica of the first merchandise created by Sanrio, Hello Kitty coin purse, will be first shown in Malaysia. All

loyal fans will definitely be surprised with it! Third, with the full support of Sanrio Japan and Sanrio Hong Kong,

over 300 vintage items will be displayed offering unprecedented visual experience. Last but not least, designers

in charge of Sanrio Japan is especially invited to create exclusive hand sketch for 9 well-known Sanrio

characters, teaching us how to draw the lovely Sanrio characters step by step. This drawing tutorial will

undoubtedly become a great platform for fans to create their beloved characters!

The Plushy World – The most Instagrammable spot in the town

In addition to the 4 highlights above, the giant and adorable Hello Kitty plush in 3.5 m tall, is going to have her

first encounter with fans! Apart from that, the exhibition includes various theme zones. For example, ‘Sanrio

Time Tunnel’ leads us to have a quick review on all Sanrio classic characters over the past decades; ‘Paper

Doll Fun’ recalls our childhood memory of ‘doll dressing up game’; ‘Vintage Stationery House” displays the

Sanrio classic stationery; “Strawberry Newsroom” let all super fans read through the previous issues of

Strawberry News which is a monthly magazine sharing Sanrio updates; “Strawberry Office” where you may

find many secret of Strawberry King. Sanrio fans could even have a delighting experience of being the cover

idol in 'Strawberry Studio’! Last but not least, it is a precious time for Sanrio character to visit Malaysia. Don’t

miss the chance to travel with them in ‘Malaysia Zone’ to commemorate this perfect and enjoyable journey! For

the details of exhibition zones, please refer to Appendix 1.

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Tickets to Our Sanrio Times Kuala Lumpur Exhibition are priced at:

• Early Bird *Malaysian & NON MALAYSIAN* (from 30 October till 20 November 2018): RM25

• Malaysian Resident: RM33

• Special Ticket for OKU & Senior Citizen: RM20

• Non-Malaysian Ticket: RM60

* Admission is required for child with height of 90cm or above.

** All ticket prices exclude RM2 processing fee. Terms & Conditions Apply.

Our Sanrio Times Kuala Lumpur Exhibition is licensed by SANRIO, organised by ALATA EVENTS and

MACEXPO, with QUILL CITY MALL KUALA LUMPUR as the Official Venue, REDBERRY MEDIA GROUP and

NEWAY & CEO KARAOKE BOX as Promotion Partners.

Tickets are available through www.ticketcharge.com.my or call the hotline +603 9222 8811. For more info, log

on to www.oursanriotimes.my or www.facebook.com/oursanriotimes or Instagram oursanriotimes.malaysia。

About SANRIO

The worldwide lifestyle brand – Sanrio, founded on the "Small Gift, Big Smile" philosophy, where a small gift

can bring a big smile to people of all ages, has been creating smiles for over fifty years with its endearing

characters. Sanrio reaches the globe in over 109 countries with Sanrio-branded items, over 50,000 Hello Kitty

items alone selling worldwide each year. Sanrio continues to spread big smile with small gift across nations

through extensive network of Sanrio boutiques, national chain stores, department stores and many more.

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Appendix 1 (Photo Source: Our Sanrio Times in Macau)

Our Sanrio Times The entrance features Sanrio’s

adorable and colorful style, clearly

depicting the main theme of the

exhibition “Our Sanrio Times” and

officially unveiling the memorable

journey. Whatever generation are u

from, there's always a Sanrio times

for you.

Sanrio Time Tunnel An array of 100 Sanrio family

members created from 1970s till

now are vividly illustrated. Through

the Sanrio Time Tunnel, Sanrio

lovers can unlock their unique

memories treasures.

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The Retro Classic The replica of Hello Kitty coin purse,

the first Sanrio's merchandise, will

be on display in Kuala Lumpur. The

Sanrio's first generation fans will

surely get the resonation and

excitement from this zone.

The Plushy World A giant 3.5m tall plush at plush

tunnel! Featuring over 2,000 plush

of 100 Sanrio friends.

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Paper Doll Fun A myriad of giant paper dolls recalls

the happy childhood memories of

the paper doll with friends.

Everybody can mix and match the

style of Kiki and Lala with those

fantastic paper wardrobes.

Vintage Stationery

House

School days are certainly an

important period of our childhood

memories and everybody is sure to

have Sanrio stationary items during

their school life. In this zone, a

range of Sanrio classic stationary

items from 1970s and 1980s will be

shown which will definitely evoke

fans' treasury memories with no

doubt.

Drawing Classroom

Designers in charge of Sanrio are

especially invited to engage in this

exhibition and they provide hand

sketch demonstration for 9 main

Sanrio characters. In the classroom,

all of us could witness how the

cutest Sanrio characters are drawn

step by step. Let’s learn how to

draw your favorite one.

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Small Gift Big

Smile

Have you ever got any surprise and

satisfaction with the small gift when

shopping at Sanrio Gift Gate? To

carry out the Sanrio philosophy of

“Small Gift Big Smile”, you can

share your happiness with your

dearest friends through the small

gifts from Sanrio.

Sanrio Village Here comes to the Sanrio village,

the key focus of this exhibition. A

classical design of Sanrio Train,

which is imitated Sanrio Gift Gate of

Gotanda, Tokyo in 1970s.

100 members of Sanrio family will

appear in this village, for example,

Patty & Jimmy and Minna no Tabo

are waiting for your coming on the

train. Let’s find out all of your

favorite Sanrio characters in there!

In addition, this unique and

nostalgic Sanrio Gift Gate has a lot

of treasures. If you are the Big fans

of Sanrio, please stay tuned with it!

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Strawberry

Newsroom

Strawberry News is published by

Sanrio Japan since October 1974,

which is the global monthly

magazine to share the latest update

and information of Sanrio.

Once we come and visit ‘Strawberry

Newsroom’, you can read through

the previous Strawberry New here!

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Strawberry Office Being the primogenitor and soul of

Sanrio, the Strawberry Office hides

many Sanrio secrets! How can you

miss it?

Strawberry Studio This enchanting photo booth gives

you the chance to grace the cover of

Strawberry News!