OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions...

8
32nd Edition of the World‘s Leading Trade Fair for Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles and Construction Equipment. bauma.de Facts and figures of bauma 2019 OUR RECORD OF SUCCESS Connecting Global Competence

Transcript of OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions...

Page 1: OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions 1,170,000 Twitter impressions 2,295,341 Instagram impressions 1,046,516 visitors Website

32nd Edition of the World‘s Leading Trade Fair for ConstructionMachinery, Building Material Machines, Mining Machines,Construction Vehicles and Construction Equipment.

bauma.de

Facts and figures of bauma 2019OUR RECORD OF SUCCESS

Connecting Global Competence

Page 2: OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions 1,170,000 Twitter impressions 2,295,341 Instagram impressions 1,046,516 visitors Website

More than a leading trade fair:the heartbeat of our industry.

bauma 2019

All key players, all innovations, all trends: as the world's most important industry get-together, bauma drives the market forward—and thus your company. Nowhere else has the global construction machinery and mining industry such a strong presence. Nowhere else will you find more decision-makers and trade visitors willing to invest. And nowhere else will you experience more boost and concrete solutions for your daily business. This makes bauma the ideal environment for business success at an international level. Take the lead with us.

627,603visitors

from 217 countries and regions

Key factsGross area

All international key players in one spot

The highest innovation density

in the industry

3,684exhibitors

from 62 countries

614,000 m²of exhibition space

200,000 m²of hall space

414,000 m²of outdoor area

Page 3: OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions 1,170,000 Twitter impressions 2,295,341 Instagram impressions 1,046,516 visitors Website

94 %

n Exhibitors from Germanyn Exhibitors from abroadn Exhibitors total

Developmentof exhibitor figures

2010

2007

2013

2016

2019

3,256

3,002

3,421

3,425

3,684

Exhibitors’ goals achieved

Establish new business ties

Prepare follow-up business

Presentation of innovations

96 %

87 %

88 %

91 %

Cultivate existing business ties

Exhibitors’ ratings

Overall rating of

bauma 2019

Probability of participating

again*

Quality of visitors

Internationality of visitors

Leading role before bauma

All responses “excellent”, “very good”, “good”, except * responses “definitely”, “probably yes”, “possibly” Source: GMM Gelszus Messe-Marktforschung

99 %

1,308

1,359

1,948

1,643

1,347

1,272

1,265

2,047

2,153

2,419

Decisive for our success:the success of our exhibitors.

Exhibitor survey

From the quality of the visitors and the trade show’s innovative claim to the achievement of personal goals: bauma 2019 reached top marks with the exhibitors—not least due to the many deals concluded here.

91 %95 % 93 %

Page 4: OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions 1,170,000 Twitter impressions 2,295,341 Instagram impressions 1,046,516 visitors Website

n Visitors from Germanyn Visitors from abroadn Visitors total

Distribution of visitors according to origin

2007 501,523155,472 346,051

2010 420,170270,765149,405

2013 535,065322,254212,811

2016 583,736346,637237,099

2019 627,603368,830258,773

Visitors’ ratings

Probability of recommendation

Presentation of innovations

Internationality of exhibitors

94 %

All responses “excellent”, “very good”, “good”, except * responses “very large”, “large”, “medium” Source: GMM Gelszus Messe-Marktforschung

We do measure ourselves.By the satisfaction of our participants.

Visitor survey

What the visitors to bauma 2019 made so special? Their willingness to invest and decision-making level. Both met with a top-class offer, best opportunities for establishing contacts and concrete solutions. Result: excellent ratings from visitors.

Visitors’ goals achieved

Prepare investments 93 %

Advantage in comparison to competition*

98 % 95 % 93 %

Make concrete investments 97 %

Establish new business ties 94 %

Cultivate existing business ties 96 %

Expand specialist know-how 95 %

Get information on novelties/innovations 95 %

Page 5: OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions 1,170,000 Twitter impressions 2,295,341 Instagram impressions 1,046,516 visitors Website

repeat visit (personal or company)

65 %

Trade visitors by sector

n Business / company / plant management 15 %

n Construction management 14 %

n Students/pupils 13 %

n Mechanical engineering dept. / construction machines dept. 9 %

n  Manufacturing / production / processing / quality control 8 %

n Research & development / design 7 %

n Maintenance / repair 6 %

n Sales / distribution 6 %

n Logistics: materials management, storage, transport 4 %

n Other functions 18 %

Trade visitors by function

Processing industry 34 %

Industry / manufacturers 25 %

Services 16 %

Trade 13 %

Agriculture & forestry, landscaping & gardening 8 %

Universities & colleges, science / research 4 %

Public authorities / administration 3 %

Other industries 10 %

67 %of all trade visitors are

decision-makers21 % of them are decisive

Multiple answers possible

Page 6: OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions 1,170,000 Twitter impressions 2,295,341 Instagram impressions 1,046,516 visitors Website

Great reach.Even greater significance.

Media presence

7,484,203page views

115,000downloads

Social media

10,364,990 Facebook reach

1,039,790 LinkedIn impressions

1,170,000 Twitter impressions

2,295,341 Instagram impressions

1,046,516visitors

Website

App

Last update: April 2019

Press

1,392accredited

journalists from 39 countries

20,544clippings

(print and online)

Follow me

Well connected and fullyinformed—thanks to bauma social media.

LET’S MEET AGAIN: April 4 – 10, 2022

Contact

Hotline: +49 89 949-11348 E-mail: [email protected]

bauma.de

Page 7: OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions 1,170,000 Twitter impressions 2,295,341 Instagram impressions 1,046,516 visitors Website

Producing business.Above and below ground.

Focus on mining

bauma is also a leader in mining: it presents all the relevant technologies and trends in the coal and steel industry, brings together the international key players from the mining and construction industries and thus provides new impetus and concrete deals. Or in short: mining meets business.

25 %of exhibitors

gave an overview of the extensive offering in the mining sector

Exhibitors with products in the mining sector

83 % of the exhibitors active in the mining sector rated the integration of the mining sector as “excellent”, “very good” or “good”.

Trade fair visitors also visiting the mining sector

rated the the offer as “excellent”,

“very good” and “good”.

51 % of visitors from Germany

38 % of visitors from Europe (excluding Germany)

11 % of visitors from outside Europe

184,000trade visitors in the

mining sector

Source: GMM Gelszus Messe-Marktforschung

95 %

Page 8: OUR RECORD OF SUCCESS · Social media 10,364,990 Facebook reach 1,039,790 LinkedIn impressions 1,170,000 Twitter impressions 2,295,341 Instagram impressions 1,046,516 visitors Website

Top 30 international exhibitor countries

Italy 550China, People’s Republic of 382Turkey 187UK / Northern Ireland 126France 118U.S. 118The Netherlands 117

Spain 95Austria 90Finland 59Sweden 57Korea, Republic of 50India 48Switzerland 48Canada 44

Czech Republic 41Belgium 38Poland 35Denmark 26Ireland 25Japan 20Taiwan 14Russian Federation 11

Australia 9Bulgaria 8Portugal 8Slovenia 8Slovakia 7Singapore 6Ukraine 6

Top 30 international visitor countries

Austria 40,469Italy 23,231Switzerland 22,361France 13,656The Netherlands 10,416Russian Federation 8,196Sweden 6,816Czech Republic 6,665

Poland 6,494UK and Northern Ireland 6,023China, People’s Republic of 5,781Denmark 4,933Belgium 4,907Finland 4,837

U.S. 4,770Norway 4,646Spain 4,406Slovenia 3,928Australia 3,713Japan 3,484Israel 3,320India 3,301

Turkey 3,103Romania 2,904Hungary 2,876Ireland 2,817Croatia 2,720Ukraine 2,633Korea, Republic of 2,410Canada 2,244

Visitors by continent

international visitors

41 %

528,965EU countries7,018

North America

7,282 South / Central America

4,274 Africa

47,971 Rest of Europe

4,529 Australia / Oceania

6,672 Near / Middle East

20,892 South / East / Central Asia

International focus

The bauma speaks your language, in every language. 627,603 visitors—more than 250,000 of them from abroad—stand for global relevance and constantly growing internationalization. More and more market participants around the world are adapting their innovation cycles to bauma. There were strong increases from Australia, Japan and China, the latter with more than 5,500 visitors alone.

Our location: Munich.Our radius: worldwide.