Our marketing services for exhibtiors - Deutsche Messe...

6 – 8 October 2015Hannover ▪ Germanybiotechnica.de ▪ labvolution.de

Marketing GuideOur marketing services for exhibitors

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Start planning for your business success at BIOTECHNICA and LABVOLUTION 2015 now! Our comprehensive service offerings have been designed specifically to help you achieve your aims. The right marketing activities can enhance the quantity and quality of the contacts you make at the show. Gain an overview of the communication activities available for BIOTECHNICA and LABVOLUTION and achieve maximum impact before, during and after the event. The following four pillars are designed to ensure your sustained success.

The four pillars for your success.

Attract potential new customers to your stand – and invite your

guests to BIOTECHNICA and LABVOLUTION free of charge.

Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profile is something

you can actively influence.

Find and be found. We have developed convenient ways of

making contact with trade visitors before, during and

after the show with a view to building productive business

relationships for the future.

Attract additional visitor traffic to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage.

Get your message across to the industry – and get your name in the media. Our professional press services will bring your products to the attention of the relevant journalists. We’re here to help!

Online Customer Center for exhibitors at www.biotechnica.de and www.labvolution.deDetailed information can be found under the heading “Exhibitor Services”.

The 2015 Marketing Guide shows you how – with handy symbols and information boxes

Online order service at www.obs.messe.deThe 24/7 online ordering service is quick and convenient. However, if you have any technical questions, our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: [email protected]

These services or items are already covered by your stand rental charge or other obligatory charges (e. g. media fee) – so you pay nothing extra.

Further optional services or items, available at extra cost.

The blue boxes indicate the periods during which you can order the respective service (shown as calendar week).

Basic services are free, other options are chargeable.

Marketing services that are particularly popular with exhibitors.

Ordering period:from 1.6.2015 to 6.9.2015

May June July Aug. Sept. Oct. Nov.

Invitation services & tickets

Contact management

Supporting advertising & sponsoring

Press services

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Our services at a glance.


Contact management


Press services

Media listing 8

Lead management 10

Matchmaking service 11

Outdoor advertising 12

Online advertising 14

Print advertising 16

Sponsoring 18

Media consulting and media presence 20

Facilitating media contacts 22

Tickets and invitation campaigns 4

Exclusive services for your customers 5

Advertising material for your invitations 6

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Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over 33% more visitors to their stands than exhibitors who decide not to invite their guests.

Tickets and invitation campaigns


eTickets

Fachbesucher-Ticket/Complimentary TicketErst nach Registrierung unter www.biotechnica.de/ticketregistrierung gültig.Registration under www.biotechnica.de/ticketregistration required.Öffnungszeiten/Opening hours: 6 – 8 October 2015, 9.00 – 18.00 h

BIOTECHNICA ▪ LABVOLUTION 2015 6 – 8 October 2015 Hannover ▪ Germany

DauerticketFull-Event Ticket TICKET

Printed Tickets

Ideal for low-cost, large-scale invitation mailing campaigns.■ After receiving your order we will send you an Excel list with your

eTicket codes (1 eTicket code per ticket). By clicking on the code your guests can register the tickets online. We will then e-mail the e-tickets so that they can be printed out

■ e-mailings save time and postage costs■ e-tickets now cover the full event and are therefore valid for all BIOTECHNICA

and LABVOLUTION events■ Size: 210 x 297 mm. Personalized imprints are always an option■ Can be ordered as from May; available as from mid-July 2015■ Cost: An unlimited number of tickets is already covered by the marketing fee!

We recommend that the printed version be used for exclusive invitations – either handed over personally or sent by post.■ Your guests must register the tickets online (the registration data is then

available via OBS, see p.10)■ Printed Tickets cover the full event and are therefore valid for all BIOTECHNICA

and LABVOLUTION events■ Size: 189 x 82.5 mm; weight: approx. 2.5 g■ Can be ordered as from May; available as from mid-July 2015;

customized imprints must be ordered by 7. 9. 2015■ Cost: An unlimited number of tickets is already covered by the marketing fee!

Invitation management for eTicket campaigns

Generate more visitor traffic to your stand – and more sales opportunities – with a targeted invitation campaign. We’ll help by assuming responsibility for the compilation and dispatch of e-mail invitations (with the e-ticket code) to your clients and business friends.■ Inclusion of your company logo and up to three of your product innovations■ 3 distribution options: up to 1,000, 5,000 or 10,000 of your contacts■ Mailings professionally created based on the BIOTECHNICA/LABVOLUTION layout■ Languages: German, English, French, Italian, Dutch, Polish, Spanish■ Feedback on mailing distribution■ Cost: from € 350

Cost already

included

in marketing

fee!

Cost already

included

in marketing

fee!

Ordering period: from 4. 5. 2015 to 8.10. 2015


Ordering period: from 4. 5. 2015 to 16. 9. 2015




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Complimentary ticketsJette Bösch Tel. +49 511 89-39000 [email protected]

Travel specials and overnight accommodationIncoming serviceTel. +49 511 [email protected]

www.obs.messe.de Service category: Invitation services & tickets

Travel specials and overnight accommodation

Our services enable you to make your customer’s visit to BIOTECHNICA and LABVOLUTION as pleasant and convenient as possible.

Exclusive services for your customers

We have negotiated some very special travel deals for visitors planning to attend BIOTECHNICA and LABVOLUTION 2015. Tell your customers about these deals when you invite them to the show – from rail fares to Hannover starting at € 99 for travel within Germany to special Lufthansa deals on international flights.

More information at www.biotechnica.de/en/special-travel-dealsSuitable accommodation can be booked online at www.hannover.de/hotels

Invitation managementMedia-ServiceTel. +49 511 [email protected]@content.labvolution.de



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Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to attend the show on the basis of a personal invitation.

Advertising materials for your invitations


Einladung/Invitation6. – 8. Oktober 2015Hannover ▪ Germany

biotechnica.de ▪ labvolution.de

03/2015 ▪ Änderungen vorbehalten / Modifications reserved ▪ 150323

BIOTECHNICA Exhibition, Marketplaces, INNOVATION FORUM Halle / Hall 9

LABVOLUTION Exhibition, smartLAB Halle / Hall 9

Conferences Convention Center

Eingang Entrance

Convention Center

Parkplatz (PKW)Parking (Cars)

Bus Stop

Deutsche MesseMessegelände30521 HannoverGermany

Tel. +49 511 89-0Fax +49 511 [email protected]

03/2015 ▪ Änderungen vorbehalten / Modifications reserved ▪ 150323

BIOTECHNICA Exhibition, Marketplaces, INNOVATION FORUM Halle / Hall 9

LABVOLUTION Exhibition, smartLAB Halle / Hall 9

Conferences Convention Center

Eingang Entrance

Convention Center

Parkplatz (PKW)Parking (Cars)

Bus Stop



D/GB Printed in G

ermany 3/2015



Invitation card

Send invitations to your customers and use the inside for your personalized imprint.■ You can add your own imprint using a copier or (laser) printer■ Same layout for BIOTECHNICA and LABVOLUTION■ Include a visitor brochure or complimentary ticket■ Size: 210 x 100 mm, weight: 8 g■ Languages: German/English■ Free service

biotechnica.de

Visitor Guide

6 – 8 October 2015Hannover ▪ Germany

labvolution.de

Visitor Guide

6 – 8 October 2015Hannover ▪ Germany

Visitor brochure

Send copies of the visitor brochure to your customers. It contains important information about BIOTECHNICA and LABVOLUTION, opening times and admission prices.■ Size: 100 x 210 mm; weight: 17 g; number of pages: 16■ Same layout for BIOTECHNICA and LABVOLUTION■ Languages: German, English■ Can also be downloaded on the Internet as a PDF file – just e-mail the link

to your customers■ Free service

Ordering period: from 4. 5.2015 to 21. 9. 2015




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Poster DIN A1

Attract attention to your presentation at BIOTECHNICA and LABVOLUTION – for example, in your conference rooms or on your company notice-boards.■ Format: DIN A1 (594 x 841 mm)■ Language: English■ Free service

Mailing stickers without or with imprint

Maren FrankeTel. +49 511 [email protected]

www.obs.messe.de Service category: Invitation services & tickets

6– 8 October 2015 ▪ Hannover ▪ GermanyWe’ll be there: Hall XX, Stand YY

6– 8 October 2015 ▪ Hannover ▪ GermanyWe’ll be there: Hall XX, Stand YY

6 – 8 October 2015 ▪ Hannover ▪ GermanyWe’ll be there: Hall XX, Stand YY

6 – 8 October 2015 ▪ Hannover ▪ GermanyWe’ll be there: Hall XX, Stand YY

Online banners

The Formula for Success in Business and Research

BIOTECHNICA6 –8 October 2015Hannover ▪ Germany

biotechnica.deOne ticket. Two trade fairs.

Your BIOTECHNICA ticket

also provides access

to LABVOLUTION.

LABVOLUTION

Hannover ▪ Germany

labvolution.de

6 –8 October 2015One ticket. Two trade fairs.

Your LABVOLUTION ticket

also provides access

to BIOTECHNICA.

6 – 8 October 2015 ▪ Hannover ▪ Germanybiotechnica.de ▪ labvolution.de

We’re exhibiting in Hall XX, Stand YY

6 – 8 October 2015

Hannover ▪ Germany

Ordering period: from 4. 5. 2015 to 7. 9.2015






Use the mailing stickers for your day-to-day business mail (same layout for BIOTECHNICA and LABVOLUTION).No imprint:■ Size: 40 x 60 mm■ Free serviceWith imprint “We’re exhibiting in Hall XX, Stand YY”:■ Size: 60 x 40 mm■ Languages: German, English■ Order by: 7. 9. 2015■ Cost: € 48 for 1,000 stickers

Place a banner on your own homepage to publicize your presence at the show.■ Simply register in the OBS using the log-in data you received with your stand

confirmation and go to the service offers under “Invitation services and tickets, banner to download”. Click on the banner generator link that appears there to automatically generate the banners, which can be saved directly as graphics files.

■ In addition, a link to your exhibitor data is generated■ Size: 468 x 60 pixels, 728 x 90 pixels■ Free service

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It’s only by making your presence felt that you will make your mark. Present your company, its products and services before, during and after BIOTECHNICA and LABVOLUTION 2015.

Media listings

Contact management

Present a comprehensive picture of your company online:■ Brief profile of the company, together with your corporate logo■ Link to your own website■ Names of partner enterprises and affiliates/subsidiaries■ Opportunity to present your corporate videos■ Facility to offer further information in PDF format■ Cost: already included in marketing fee

Company profile

Present your products and services extensively online:■ An unlimited number of product descriptions can be posted in the

Exhibitor Content Management System (ECMS), which your company must manage and update

■ Product pictures and facility to upload PDF files such as brochures or data sheets included

■ Presentation in up to four product groups per product assigned■ Opportunity to show advertising videos of your products■ It’s easy to make a lasting impression by showcasing product launches■ Cost: already included in marketing fee

Product profiles

Cost already

included

in marketing

fee!

Cost already

included

in marketing

fee!

Cost already

included

in marketing

fee!

Get mentioned in the exhibitor and product search functions

Put your company data online, together with key information about your stand and your products and services, and reap the benefits – 365 days a year!■ Online exhibitor/product search facility – at www.biotechnica.de and

www.labvolution.de■ Information can also be accessed via the EBi terminals located throughout the

Exhibition Grounds■ Entry of data in the mobile app■ Your customers and visitors will be guided straight to your stand!■ Cost: already included in marketing fee

Ordering period: all year round






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Media-ServiceTel. +49 511 [email protected]@content.labvolution.de

www.obs.messe.de Service category: Corporate profile (ACMS)

Videos are a very effective form of advertising – a popular and high-impact way to generate sustained interest in your products and solutions among (potential) clients. Now you can post videos free of charge on www.biotechnica.de:■ Video format: Flash (.flv) and mp4■ Size: 416 x 234 px (16:9), max. 60 MB■ Length: max. 5 mins.■ Cost: already included in marketing fee

Exhibitor videos

Cost already

included

in marketing

fee!



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Thanks to our lead management services you will save time and resources both during and after the show. This means you are free to concentrate fully on the visitors who visit your stand – and we collect and collate the relevant attendee data.

Lead management

Contact management

The lead app AddLeads provides the opportunity for individual lead management via an online portal. Once installed into mobile devices the app can be used during the trade fair to acquire and manage scanned visitor data – i.e. visitor business cards and admission ticket barcodes.■ Efficient generation, quality evaluation and assessment of your business leads■ Extensive and individual (configurable) reports■ Cost: from € 349

Lead management AddLeads

Visitor data

Daily updates on visitor registration will be made available on OBS starting five weeks before the trade fair opens. One week after the show we will make the actual user data available to you.■ Arrange appointments at your stand in advance and get a head start on your

post-show follow-ups■ Excel list available for downloading via the OBS service■ Cost: already included in marketing fee

Visitor dataJette Bösch Tel. +49 511 89-39000 [email protected]

Lead management AddLeadsOreste MallusTel. +49 511 [email protected]

www.obs.messe.de Service category: Start page, following login and contact management

Cost already

included

in marketing

fee!

Ordering period: from 31. 8. 2015




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Enter into a dialogue with the right business partners and prospective customers: our matchmaking services generate productive business leads all year round.

Matchmaking services

Simply post your own personal matchmaking profile (free of charge). This ensures that you will be found by the relevant target audiences. Alternatively, you can choose our all-inclusive Match & Meet service, which enables you to actively contact other participants. Our system will generate a list of contacts which match your profile. You can then schedule meetings with potential customers via the online appointments diary.■ Get to know business partners before the trade fair■ Optimum preparation for your participation in BIOTECHNICA and LABVOLUTION■ Establish and manage important business contacts■ Cost: Use for up to 3 weeks after the event: € 300, use for 3 days: € 99

Use our marketing campaigns to target B2B decision-makers and generate leads for your marketing and sales.■ Before the show: Address your target group and invite potential new customers

to your stand■ After the show: Keep your target audience informed – all year round – about the

products and services you have presented at the fair.■ Cost: We will quote on request for your individual needs

Match & Meet

E-mail campaigns and lead generation

E-mail campaigns and lead generationDeutsche Messe InteractiveTel. +49 511 [email protected]

Match & Meet TeamTel. +49 511 89-34550match&[email protected]

www.obs.messe.de Service category: Contact management

Ordering period: from 1.6. 2015 to 8.10. 2015




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With a proven efficacy rate of almost 75%, out-of-home media achieve a greater impact than other forms of advertising. This allows you to focus on your target group(s) and minimize wastage. Extensive media data is available upon request.

Outdoor advertising


Advertising towers are an excellent advertising medium and offer a 165 m² display space for your advertising.■ Strategic placement on the Exhibition Grounds and in the entrance areas■ Size: 4.10 m x 4.10 m per side and 9.90 m high■ Cost: € 2,800 media fee per tower, plus production costs

Advertising tower

The perfect solution for product advertising and serial motifs.■ Located on the side panels of Skywalk South, directly in the visitors’ field of vision■ Size: 1.30 m wide x 0.90 m high■ Cost: € 60 media fee per poster, plus production costs

With four sides of advertising space, the advertising columns are distinctive and iconic. They are the ideal medium for image advertising.■ At the entrances OST 3 and NORD 1 and at the taxi stand■ Format: 0.52 m (width) x 2.50 m (height) ■ Costs: € 210 media fee per column, plus production costs

Skywalk posters

Advertising column

Ordering period: from 18.5.2015 to 8.9. 2015






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Sabina Kroll-BehrensTel. +49 511 [email protected]

Sanja SilovicTel. +49 511 [email protected]

Anke RobbersTel. +49 511 [email protected]

www.obs.messe.de Service category: Supporting advertising & sponsoring

These poster-size display panels will grab the attention of passers-by, regardless of where they are looking or going.■ Simultaneous presence at ten different locations■ Size: DIN A0■ Cost: € 550 media fee, plus production costs, for a network of ten three-sided

poster stands

Reach your customers personally using our exclusive promotions! The distribution of flyers or give-aways will help you meet your target groups.■ We will reserve exclusive distribution locations for you in the entrance area and

on the Exhibition Grounds■ Cost: € 1,300 per promotion campaign with 2 promoters

(excluding personnel costs)

Three-sided poster stands

Promotions

Cubes are an unusual advertising medium, balanced on one corner to create a big impact and attract the attention of trade visitors.■ Can be flexibly positioned around the Exhibition Grounds and at entrance areas■ Format: each side 1.00 m x 1.00 m; 1.75 m (height), incl. base■ Costs: € 210 media fee per cube, plus production costs

Advertising cubes





Ordering period: from 18.5.2015 to 21.9.2015


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Our portfolio includes banner advertising (various attractive formats), mobile advertising via the native apps, as well as advertising in the BIOTECHNICA and LABVOLUTION newsletter. The ideal way to stimulate the interest of potential customers worldwide and attract additional visitors to your stand.

Online advertising


Located directly above the content, the superbanner is a real eye-catcher. This premium placement is guaranteed to attract the full attention of your target audience.■ Size and file formats: 980 pixels (width) x 90 pixels (height), GIF or FLASH (as ZIP)■ Placement: Home page or site rotation■ Duration of placement: max. 17. 8. – 31.10. 2015■ Costs: Home page € 1,000, site rotation € 600

Superbanner

Eyecatching advertising banner prominently placed on the right, next to the content.■ Size and file formats: 120 pixels (width) x 600 pixels (height), GIF or FLASH (as ZIP)■ Placement: Home page or site rotation■ Duration of placement: max. 17. 8. – 31.10. 2015■ Costs: Home page € 800, site rotation € 500

Small advertising banner ideally placed in content field.■ Size and file format: 234 pixels (width) x 60 pixels (height), GIF or FLASH (as ZIP)■ Placement: home page or site rotation■ Duration of placement: max. 17. 8. – 31. 10. 2015■ Costs: Home page € 500, site rotation € 300

Skyscraper

Half banner







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Katja AnssarTel. +49 511 [email protected]


Searches in the exhibitor and product directories are a very frequently used application. By sponsoring individual search terms (German and English) you can gain the attention of your specific target groups. Your banner will appear in third position on the hit list.■ Size and file format: 650 pixels (width) x 80 pixels (height), GIF or FLASH (as ZIP)■ Placement: Hit list, 3rd position ■ Duration of placement: max. 17. 8. – 31. 10. 2015■ Cost: € 299

Display of logo in the interactive hall plan in all electronic media (Internet and app).■ Size and file format: 250 pixels (width), uncompressed PNG■ Cost: € 199

Word search marketing

Logo in the interactive hall plan (website and app)





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The exhibitor index is the official printed guide as to who is exhibiting at what stand in what hall. Used widely by visitors and decision-makers, it supersedes the tradeshow catalogue. You can choose between half-page and full-page ads, and standard and custom placements.

Print advertising


Advertisements in the list of exhibitors will yield long-term benefits for your business.■ Print edition: 1,500 copies■ Size of exhibitor list: width 120 mm x height 215 mm■ Cost: 1/2 page ad, 4c, € 400

full page ad, 4c, € 600

Adverts in list of exhibitors

The BIOTECHNICA App is a perfect advertising medium immediately before and during the show. Several banners are displayed in rotation. A maximum of 3 banner places can be booked. These run in site rotation and are linked to the standard entry.■ Banner size and file format: 640 pixels (width) x 100 pixels (height),

uncompressed PNG■ Costs: € 2,000 per app and € 3,000 if both apps are booked (Android and iOS)

Banner

On the BIOTECHNICA website those interested can sign up to our e-mail newsletters, which regularly offers interesting news, exciting updates and important information on topics relevant to BIOTECHNICA. ■ Subscribers: approx. 9,000■ Advertisement formats and sizes: on request■ Editions: on request (August – October)■ Costs per advertisement and edition: depending on placement as from € 360

Ads in the visitor newsletter







Advertising via native app (iOS/Android) and the visitor newsletter

Special online advertising

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Draw more attention to your company by using your printed logo prominently and establish a direct link to your website via a QR code.■ Back-up your printed ads with digital interaction■ File formats: JPG, TIF, GIF, EPS■ Cost: single logo insertion € 199

combination package, logo and QR code € 299

Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters (EBi = Electronic Visitor Information System).■ Prominent placement of your brand name = more contacts■ Print run: 6,000 copies; dimensions: 160 x 22 mm■ File formats: EPS, PDF, AI or TIFF; 300 ppi resolution■ Cost: will be quoted on request

Logo and QR code in list of exhibitors

Advertisements in the EBi printouts

The official trade fair newspaper covers both BIOTECHNICA and LABVOLUTION and features reports in German and English on the sectors represented at these events, as well as on the products and solutions offered by the exhibiting companies.■ Published daily from 6 – 8 October 2015■ Print run: 12,000 copies■ Cost: full-page ad, 4 c, € 3,300 per insertion

1/2 page ad, 4 c, € 1,700 per insertion

Advertisement in the trade fair newsletter


Special online advertisingKatja AnssarTel. +49 511 [email protected]

Print advertisingOreste MallusTel. +49 511 [email protected]

Advertisement in the trade fair newsletterMarc PlatthausTel. +49 931 [email protected]







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Our sponsoring options are an effective and additional way of reaching a bigger audience (apart from the visitors to your stand). This will attract interest across the entire sector.

Sponsoring


A program of forums and conferences enables visitors to learn about keynote themes of the relevant business sector. This provides an opportunity for high-calibre discussions on developments and innovations across the whole sector. Various platforms can be used to strengthen your profile in the relevant target group, e. g.:■ Marketplace Bioeconomy■ Marketplace Personalized Medicine Technologies ■ Marketplace Bio IT■ Cost: from € 2,500

Use the 12,000 lanyards that will be distributed to visitors by our friendly hostesses at the entrance for displaying your name, company logo, stand number and the message “Visit us in Hall X at Stand Y”.■ Cost: from € 9,000

BIOTECHNICA Marketplaces

Lanyards for name badges

Your name could be here





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A covered walkway ensures that visitors can move between the Convention Center and Hall 9 without being exposed to the weather. This is the ideal place to promote your advertising message and reach visitor potential!■ Cost: from € 3,000

More than 500 guests from the fields of business, science and politics will take part in the opening ceremony of BIOTECHNICA and LABVOLUTION on the evening of 6 October 2015 in the Convention Center (Exhibition Grounds). The presentation of the 2015 EUROPEAN BIOTECHNICA AWARD will be the highlight of the evening. Refreshments will be available after the opening address and the on-stage presentations. Use this high-calibre event for VIPs as an opportunity to meet opinion-leaders and decision-makers in the international biotech sector.■ Cost: from € 6,000

Walkway

BIOTECHNICA/LABVOLUTION Reception

Carola SchaperTel. +49 511 [email protected]






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Ask our team of professionals to assist you with the preparation of your media events. Regardless of whether you are planning a press conference at the Exhibition Grounds or are interested in our streaming media services, we will be pleased to help and advise you.

Media consulting and media presence

Press services

We can help you arrange and organize your press conferences, either at your stand or in a conference room in the Convention Center.■ Advice on planning, coordinating and staging your events■ Full details circulated in the press conference schedule and shown in adverts

on monitors in the Convention Center and Press Center■ Free service

We also offer the option of an Internet broadcast – live or on demand.■ Your press conference will reach a larger audience■ Video production featuring your exhibition stand■ Ideal advertising platform■ Cost: on request

Send us information on the new products and services that you will be exhibiting and let us deal with everything else, including:■ Selection of the most interesting new products to be highlighted by our

expert writers■ Presentation in interesting formats for the specialist press and target group

media in Germany and other countries■ Inclusion of video and photo material (please send your YouTube link and/

or material!)■ Publication before the trade fair on www.biotechnica.de and www.labvolution.de■ Free of charge

Press conferences

Streaming media/Video production

Trendspots

Streaming media/Video production and TrendspotsAndrea StaudeTel. +49 511 [email protected]

Press conferencesMelanie OsthausTel. +49 511 [email protected]







www.obs.messe.de Service category: Press services

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Make current press releases, updates and announcements available to journalists and other interested parties on www.biotechnica.de.■ All information can be downloaded from the website and distributed

by our e-mail service to accredited journalists■ File formats: texts as .doc or .rtf files; images as jpg, gif, png or tiff files,

max. 1.2 MB (2,500 pixels)■ Cost: € 239 (flat rate)

Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds.■ Press packs, brochures, USB sticks, CDs and DVDs are all useful sources of

information for journalists■ We recommend that information is provided in German and English■ Cost: € 60 per press info box

Online press info boxes

Press info boxes


Press info boxesMelanie OsthausTel. +49 511 [email protected]

Online press info boxesOreste MallusTel. +49 511 [email protected]





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Press services

Ask for our detailed listing of international trade journals.■ Names and addresses of news media available in an electronic file format■ Free service

Publish your contact data on the BIOTECHNICA press server■ Year-round targeted contacts generated between your company and

optimal partners■ Simple search function for journalists ■ Free service

Tell the press about your innovative products, new trends and advanced applications.■ Newspapers and business journals, radio and TV■ Send your latest news to important publications by e-mail■ Printed copies can be picked up in the Press Center■ Free service

Media addresses

Exhibitor PR contacts

“Hot Topics” newsletter

“Hot Topics” newsletterAndrea StaudeTel. +49 511 [email protected]

Media addressesMelanie OsthausTel. +49 511 [email protected]

Exhibitor PR contactsClaudia EckardtTel. +49 511 [email protected]


Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact. Your innovations will then get the publicity they deserve!

Facilitating media contacts







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ChecklistInvitation services & tickets OBS Service Category Cost My order

eTickets Invitation services & tickets Free

Printed Tickets Invitation services & tickets Free

Invitation management for eTicket campaigns Invitation services & tickets Available at extra charge

Travel specials and overnight accommodation Invitation services & tickets Available at extra charge

Invitation cards Invitation services & tickets Free

Visitor brochure Invitation services & tickets Free

Mailing stickers without imprint Invitation services & tickets Free

Mailing stickers with imprint Invitation services & tickets Available at extra charge

Poster DIN A1 Invitation services & tickets Free

Online banners Invitation services & tickets Free

Contact management OBS Service Category Cost My order

Entry in exhibitor/product search facility Corporate profile (ACMS) Free

Company profile Corporate profile (ACMS) Free

Product profiles Corporate profile (ACMS) Free

Exhibitor videos Corporate profile (ACMS) Free

Visitor data Start page, following login Free

Lead management AddLeads Contact management Available at extra charge

Match & Meet Contact management Available at extra charge

E-mail campaigns and lead generation Contact management Available at extra charge

Supporting advertising & sponsoring OBS Service Category Cost My order

Outdoor advertising Supporting advertising & sponsoring Available at extra charge

Online advertising Supporting advertising & sponsoring Available at extra charge

Print advertising Supporting advertising & sponsoring Available at extra charge

Sponsoring Supporting advertising & sponsoring Available at extra charge

Press services OBS Service Category Cost My order

Consulting on press conferences Press services Free

Streaming media/Video production Press services Available at extra charge

Trendspots Press services Free

Online press info boxes Press services Available at extra charge

Press info boxes Press services Available at extra charge

Exhibitor PR contacts Press services Free

List of media addresses Press services Free

“Hot Topics” newsletter Press services Free



Contact details for our local sales partners worldwide are listed atwww.messe.de/salespartner_gb.

Our marketing services for exhibtiors - Deutsche Messe...

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