Our knowledge. Your results. · Video Production Viewers spend 88% longer on a website with video*....
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Our knowledge. Your results.
Transcript of Our knowledge. Your results. · Video Production Viewers spend 88% longer on a website with video*....
Our knowledge. Your results.
Whether one of geography, or shared interest, Archant’s 140 leading media brands are here to inform, entertain and stimulate conversation.We stand for local life, championing all that’s great amongst the neighbourhoods we’re proud to serve.This brings us closer to people – closer to your customers than any other media, and means we can provide a highly relevant, powerful and engaging space for you to connect with them.
LIFE IS ALL ABOUT RELATIONSHIPS. MAKING CONNECTIONS. BEING PART OF A COMMUNITY.
TO ARCHANTWelcome
100+
11
22 lifestyle magazines
EVENTS
BRIDEMAGAZINES
12NATIONAL
SPECIALISTMAGAZINES
50news brands
E-NEWSLETTER DATABASE OF
441,000+SUBSCRIBERS
65% of people who read a newspaper every day read a local newspaper. – Source: TGI
MULTI PLATFORM140
brands
over
97% of us shop, work and socialise within ten miles of our home — so what’s happening on our doorstep remains an integral part of our everyday.*
LIFE IS LOCAL.
Source: Consumer Catalyst 2019
PREMIUM NEWS BRANDS
Life is local. Archant reflects this across our news brands with content that matters — constantly updated and delivered to large, loyal, local audiences online and in print...
And in a world where trust means everything, it’s good to know we’re consistently voted the most trusted media.Local media is nearly four times more trusted to provide relevant information about the local area than commercial TV and radio.* We take trust seriously, which is why our circulation figures are independently verified, providing reassurance that your message is going where we say it is.
* Source: Consumer Catalyst 2019
50NEWSPAPERS SOLD OR
DISTRIBUTED PER MONTH*
READERS MONTHLY**
MONTHLY UVS***
3.9million
7.3million
6.3million
Sources:*ABC/Independent audits J-D 19
**NMA/JICREG November 19***Adobe Analytics Jan-Jun 19/Jan-Dec 18
average monthly UVs
Archant’s Life and County portfolio is the largest of its kind in Britain. Beautiful magazines reflecting life in our most captivating communities.
THE FINER THINGS.
LIFESTYLE MAGAZINES
The over 35s hold three quarters of Britain’s wealth. The Life and County portfolio reaches them with a mix of food, fashion, holidays, home styles and education – quality content appealing to discerning ABC1 readers in the wealthiest locations. 67% of our County Life readers are ABC1.
Almost 60% are mortgage-free and 67% agree it’s worth paying extra for quality.* We have excellent routes to market including Waitrose, Tesco and Marks and Spencer. Cornwall Life is available nationally across all M&S stores.
22COPIES SOLD MONTHLY*
216,000+
Sources:*TGI / Publisher’s estimate
**GB TGI 2019 (Jan-Dec 2018)*** Digital Adobe Analytics average
monthly UVs Jan-Dec 17
READERS MONTHLY**
411,000+
MONTHLY UVS***
804,500+
In East Anglia and the South West, The Resident portfolio has led the luxury magazine market for over two decades.
REACHING MORE OF THE ELITE
RESIDENT MAGAZINES
Each month, we hand deliver 6 localised versions of this free glossy title to the UK’s most affluentpostcodes in Norwich, the Norfolk Royal Coast, Suffolk, Essex and Devon. Plus, the London Resident website caters to the lifestyle of the capital’s more prosperous inhabitants.
All are packed with stunning photography and inspiring lifestyle content in tune with Britain’s elite.
6COPIES DELIVERED TO SELECT HOUSEHOLDS
73,000+
Source:GB TGI 2019 (Jan-Dec 2018),
Adobe Analytics average monthly UVs Jan-Dec 18
MONTHLY PRINT READERS
75,300+
MONTHLY UVS
182,200+
There’s a unique relationship between specialist magazines and their readers, which is why research shows they deliver the best return on investment of any media.*
AN INTRINSIC BOND
* Source: PPA
SPECIALIST MAGAZINES
Our titles represent the thriving communities nationwide for whom boating, shooting, travel or aviation is more than just a hobby, but a way of life.
We bring a taste of France to Britain and the US with the leading portfolio of French living and property magazines. And celebrate the great British countryside, with titles including Agricultural Trader, the UK’s biggest-selling magazine of its kind.
Specialist magazines include:Airgunner
Airgun World
Sporting Shooter
Clay Shooter
Rifle Shooter
Canal Boat
Pilot
France Magazine
Living France
French Property News
12COPIES EACH MONTH
94,200+
Sources:GB TGI 2019 (Jan-Dec 2018)
Publisher’s statementAdobe Analytics monthly average UVs Jan-Dec 18
MONTHLY UVS
270,200+
The Bride portfolio offers everything a bride-to-be needs in the run up to the big day.
THE COMPLETEJOURNEY
BRIDE MAGAZINES
Compelling content in print, lively catwalk shows and intuitive online planning tools ... Bride connects with your audience at every step of the purchasing journey.
Brides are looking for a high quality product bursting with information and inspiration. Bride Magazine offers this in abundance – average reading time is 50% longer than comparable titles.Our events and fashion shows are described as the best in Britain, providing a highly effective way to engage with your target market.Placing your message on our digital platform bridemagazine.co.uk consistently reinforces your brand – as brides revisit the site regularly, utilising our suite of planning tools to keep them on track.
11
COPIES
180,300+
Source:GB TGI 2019 (Jan-Dec 2018)
Print Publishers statements M-N 15 print runsAdobe Analytics monthly UVs Jan-Dec 18
MONTHLY UVS
68,400+
The digital landscape is vast… Archant is committed to helping local businesses through it. We’ve been listening.
DIGITAL SOLUTIONS
We understand the needs for digital products that work harder, smarter, provide transparency and accountability … and deliver greater return on investment.
Web builds & AppsYour site determines the first impression that potential customers get of your
business, so getting it right is essential. We build fully responsive sites that work
seamlessly on all devices – then apply powerful techniques to create the best possible
user experience.
Content and SEOWe boost your visibility with the latest SEO tools and strategies. Keyword selection
is just the beginning. We go above and beyond the basics. You’ll appear in essential
listings and local directories to foster a strong, lasting buzz about your business and
benefit from shareable content such as blogs, video and photography.
Pay Per Clickputs you in front of potential customers when they’re looking for your business or
services online. Our campaigns are built around your bespoke goals and location,
powered by
insights from thousands of prior successful campaigns.
Photography Original and unique images on your website is crucial, both from a user experience
perspective as well as for your SEO efforts. Our award-winning teams will create
striking photography to set your website apart from the competition.
Blogs Archant produces hundreds of pieces of content for websites every single day. We’re
well versed in providing content that attracts the user and those all-important clicks.
Our digital experts are here to help do the same for you. Source: DMA 2014.
GOTARGETWhat does my target market look like? Where do my potential customers go… and how do I get my message in front of more of them? GoTarget provides the answers with intelligent technology that places your advertisement on the websites your prospects visit – driving reach, response and conversion.
Sources:GB TGI 2019 (Jan-Dec 2018)
Publisher’s statementAdobe Analytics monthly average UVs Jan-Dec 18
Utilising the vast abundance of search data, we establish the level of interest and intent consumers have in buying your products and services, then tailor our approach based on the relevant stage of the purchasing journey they’re on…
Some might only be aware they require the type of product or service you offer, some may
be actively researching it, others may be about to make a transaction with you – and need a
gentle nudge over the line. GoTarget takes all this into account… but we don’t stop there…
Audience ExtensionGoTarget solutions extend beyond Archant’s network of websites, placing your message
wherever your audience is. From mainstream websites we all know and love, to specialist
blogs that appeal only to your target market, we have access to tens of thousands of quality
sites, never compromising on the quality of your audience.
The GoTarget Range There’s a GoTarget product for every business type, including:
Shoppers
Tourists and Travel
Business and Education
Diners
Motorists
Professional Services
Weddings
Property
Recruitment and Talent
Home Improvement
Events are dynamic, memorable and a fantastic way to showcase your business. At Archant, our specialist team produce more than 100 each year.
LET’SCELEBRATE
Over 35 award ceremonies, including business, tourism and food & drink, celebrate the vibrancy and successes of our local communities.
We champion the most exciting start-ups and future entrepreneurs — and provide invaluable networking opportunities to thousands of people at highly polished hospitality events. Our French Property Exhibitions are the biggest in the UK and were attended by more than 15,000 visitors and 140 exhibitors in 2019.And our sparkling wedding shows are widely seen as the UK’s best, enjoyed by 14,000 visitors and 900 exhibitors annually.
AWARD CEREMONIES
36+
SMALL BUSINESS EVENTS
18+
HOSPITALITY EVENTS
60+
EVENTS100+
ADDITIONALSOLUTIONS
Source: *Comcast 14, **DMA 19
Content MarketingHarness the expertise of Archant’s award-winning editorial teams with engaging
articles that define your brand in a compelling new light. We can direct consumers
to your message utilising our social media streams with 1+ million Facebook and
Twitter followers, providing a significant uplift to your marketing campaign.
Video Production Viewers spend 88% longer on a website with video*. Our dedicated video team
specialises in working with brands to create and amplify video content that doesn’t
just entertain viewers, but helps brands to understand their video marketing. We
work closely with you to create video content that truly works across a variety of
platforms and channels.
Inserts Leaflet advertising is flexible. We use advanced mapping tools to tailor at postcode
/ area level and reach specific audience profiles. Cost-per-thousand rates give you
complete control. Leaflet engagement is high. 45% keep leaflets on a pin-board or
in a kitchen drawer, meaning excellent longevity for your brand.
Newsletters take your message direct to the inbox of active subscribers. We cover all topics
and interests, so you can reach more of your target market.
Tapping into the mood of the sixteen million people who voted to stay within the EU, The New European was conceived, designed and launched within just nine days – an unprecedented leadtimefor a national newspaper.
The notion of “Pop-Up Publishing” is simple: a need is identified, the product goes to market and each edition becomes a ‘referendum’ on the next. In other words, it remains in print whilst there’s a demand.The New European’s launch created a real buzz amongst readers, advertisers and media commentators alike.
Fresh, fluid thinking – and a publishing first.
