OUR FLAGSHIP EVENT: “OLD SCHOOL SATURDAY”® · • Active links to your website on...
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T/404.255.3319 F/888.479.6677 || Box 79177 || Atlanta, GA 30357 www.oldschoolonline.com || [email protected] ® “Old School Saturday” is a FEDERAL MARK registered and owned by OLD SCHOOL, LLC. OUR FLAGSHIP EVENT: “OLD SCHOOL SATURDAY”® (known as “OSS”) • “Best Thing To Do On Saturday Night”: Atlanta Magazine (Dec-2006) • Description: OSS is a large, private party/event hosted at upscale locations and venues. Guests enjoy a diverse party environment with music they love and remember from yesteryear. The festive atmosphere also includes dancing, mingling, cash bars, lounge areas, VIP sections, birthday celebrations, and extensive sound, light, and video production. The OSS tagline/motto is: "ALL Old School Music. ALL Night. ALL That." • Music: The “old school” music is the actual star attraction of OSS events. The DJs cover a library of music from different eras (including 1970s, 1980s, and some early 1990s). The playlist at OSS is often described as "The Soundtrack of Your Life." • Venues/Locations: Patrons & attendees look forward to OSS being hosted at different locations every month. This variety is part of the OSS formula for success. Event locations have included Westin Peachtree Plaza, Sheraton Atlanta Hotel, Woodruff Arts Center, Grand Hyatt Hotel, Renaissance Atlanta Hotel, Ritz-Carlton Hotel, 755 Club at Turner Field, and others. • Attendance: Over 30,000 persons attend OSS per year. OUR CUSTOMER DEMOGRAPHICS: • Database & Clientele: Affectionately known as the “Old School Nation” with over 15,000 registered subscribers (opt in). Urban audience of diverse professionals. • Gender: 60% female and 40% male. • Education: 70% with college education or higher. • Age Ranges: Ages 30 & under (38%), Ages 31-40 (49%), Ages 40 & over (13%). • Ethnicity/Nationality: 82.4% Black/African-American, 5.5% Multi-Racial/Other, 3.5% White/European, 3.1% Caribbean/West Indian, 2.3% Hispanic/Latino, 2.0% Asian/Pacific-Islander, and 1.2% African (Non-American). OUR COMPANY: • Georgia Limited Liability Company (Organized in 2003). • Event production, marketing, and entertainment company focused on an upscale, diverse, urban audience and emphasizing “OLD SCHOOL” culture/music. • Management team shares over 55 years of collective event production, brand-building, and marketing expertise/experience. OSLLC_sponsorship_09122007 SPONSORSHIP OPPORTUNITIES: OLD SCHOOL, LLC [OSLLC] is the company and driving force behind the successful and popular “OLD SCHOOL SATURDAY” ® events. OSLLC has leveraged their marketing, branding, and the event experience to embrace all that is considered “OLD SCHOOL” to our diverse, urban audience. OSLLC has successfully tapped into an enthusiastic “retro nostalgia” for 1980s music, fashion, and culture. OSS events present an attractive sponsorship and brand-building opportunity for your organization.
Transcript of OUR FLAGSHIP EVENT: “OLD SCHOOL SATURDAY”® · • Active links to your website on...
T/404.255.3319 F/888.479.6677 || Box 79177 || Atlanta, GA 30357www.oldschoolonline.com || [email protected]
® “Old School Saturday” is a FEDERAL MARK registered and owned by OLD SCHOOL, LLC.
OUR FLAGSHIP EVENT: “OLD SCHOOL SATURDAY”® (known as “OSS”)
• “Best Thing To Do On Saturday Night”: Atlanta Magazine (Dec-2006)
• Description: OSS is a large, private party/event hosted at upscale locations andvenues. Guests enjoy a diverse party environment with music they loveand remember from yesteryear. The festive atmosphere also includes dancing,mingling, cash bars, lounge areas, VIP sections, birthday celebrations, andextensive sound, light, and video production. The OSS tagline/motto is:"ALL Old School Music. ALL Night. ALL That."
• Music: The “old school” music is the actual star attraction of OSS events. The DJscover a library of music from different eras (including 1970s, 1980s, and someearly 1990s). The playlist at OSS is often described as "The Soundtrack of Your Life."
• Venues/Locations: Patrons & attendees look forward to OSS being hostedat different locations every month. This variety is part of the OSS formula for success.Event locations have included Westin Peachtree Plaza, Sheraton Atlanta Hotel,Woodruff Arts Center, Grand Hyatt Hotel, Renaissance Atlanta Hotel,Ritz-Carlton Hotel, 755 Club at Turner Field, and others.
• Attendance: Over 30,000 persons attend OSS per year.
OUR CUSTOMER DEMOGRAPHICS:
• Database & Clientele: Affectionately knownas the “Old School Nation” with over 15,000 registeredsubscribers (opt in). Urban audience of diverse professionals.
• Gender: 60% female and 40% male.
• Education: 70% with college education or higher.
• Age Ranges: Ages 30 & under (38%), Ages 31-40 (49%),Ages 40 & over (13%).
• Ethnicity/Nationality: 82.4% Black/African-American, 5.5% Multi-Racial/Other, 3.5% White/European,3.1% Caribbean/West Indian, 2.3% Hispanic/Latino,2.0% Asian/Pacific-Islander, and 1.2% African (Non-American).
OUR COMPANY:
• Georgia Limited Liability Company (Organized in 2003).
• Event production, marketing, and entertainment company focused on an upscale,diverse, urban audience and emphasizing “OLD SCHOOL” culture/music.
• Management team shares over 55 years of collective event production,brand-building, and marketing expertise/experience.
OS
LLC_sp
onsorship_09122007
SPONSORSHIP OPPORTUNITIES:
OLD SCHOOL, LLC [OSLLC] is the company and driving force
behind the successful and popular “OLD SCHOOL SATURDAY”® events. OSLLC has leveraged their marketing, branding, and the event experience to
embrace all that is considered “OLD SCHOOL” to our diverse, urbanaudience. OSLLC has successfully tapped into an enthusiastic “retro
nostalgia” for 1980s music, fashion, and culture. OSS events present an attractive sponsorship and brand-building opportunity for your organization.
T/404.255.3319 F/888.479.6677 || Box 79177 || Atlanta, GA 30357www.oldschoolonline.com || [email protected]
® “Old School Saturday” is a FEDERAL MARK registered and owned by OLD SCHOOL, LLC.
SPONSORSHIP OPPORTUNITIES:
Sponsorship Levels & ValuesWe have three levels of brand-building sponsorship
levels that present clear & valuable opportunities for YOUR BRAND.
PRESENTING GOLD SILVER
$10,000 Per Event $5,000 Per Event $2,500 Per Event
Value Description: Value Description: Value Description:
• Most effective branding-buildingopportunity and positive association
with established OSS event.
• YOUR BRAND “presents OSS.”
• Prominent placement on website, email broadcasts, full color UV coated flyers, radio adverts, and print ads.
• Active links to your website on oldschoolsaturday.com.
• Full opportunity for on-premise product/brand displays, demos, and
special exposure.
• Dedicated VIP reception area.
• Brand & logo incorporated in event video production (usually on large12-14 foot screens). Logo also
incorporated in video production featured on additional plasma screens at event.
• Corporate & logo featured on event
photos posted on Old School Online Photo Gallery [excellent post-event brand exposure].
• 50 complimentary tickets to OSS event for your guests ($1000 value).
• YOUR BRAND listed & featured on all print advert materials (full color UV coated flyers).
• Brand listed on all web marketing& e-mail materials.
• Opportunity for on-premise product distribution, brand displays, demos,
and special exposure.
• Brand & logo featured on event photos posted on Old School Online Photo Gallery [excellent post-event brand exposure].
• Active links to your website on oldschoolsaturday.com.
• 25 complimentary tickets to OSS event for your guests ($500 value).
• YOUR BRAND listed & featured on all print advert materials (full color UV coated flyers).
• Brand listed on all web marketing& e-mail materials.
• Active links to your website on oldschoolsaturday.com.
• 15 complimentary tickets to OSS event for your guests ($300 value).
OS
LLC_sp
onsorship_09122007
Valid as of September 2007.Packages, options, descriptions, and dollar amounts are subject to change pursuant to OSLLC discretion.
T/404.255.3319 F/888.479.6677 || Box 79177 || Atlanta, GA 30357www.oldschoolonline.com || [email protected]
® “Old School Saturday” is a FEDERAL MARK registered and owned by OLD SCHOOL, LLC.
SPONSORSHIP OPPORTUNITIES:
Other Options For Your BrandWe have other creative vehicles for brand-building approaches that
also present valuable opportunities for YOUR BRAND.
STAFF SHIRTS PROMO CDs VIP LOUNGE
$1,500 Per Event $2,500 Per CD Production $4,000 Per Event
Value Description: Value Description: Value Description:
• YOUR BRAND/LOGO will be prominently featured on the back of our very popular OLD SCHOOL shirts.
• The shirts will be worn by entire staff:✓ Front door cashiers✓ Greeters
✓ Volunteers✓ DJs✓ Coat check staff✓ Customer service team
• Shirts will also be worn by street marketing/promo team throughout the month during the preceding weeks as we promote the event.
• Promotional Mix CDs will be produced by our DJs featuring:
✓ Introductory mentions of your brand and website
✓ Periodic mentions throughout the CD: “Sponsored by” or “Brought to you by”
✓ Prominent logo placement on CD cover/sleeve and on CD label.
• 500 CDs will be produced and distributed at the OSS event & throughout the month.
• CDs are for promotional usage only and distributed FREE of charge.
• Past CDs have been very popular and enjoy ongoing playtime by guests long after the event (in cars, office, home,
and elsewhere).
• YOUR BRAND listed as the presenting sponsor of “VIP LOUNGE” area at OSS event.
• Lounge would include:
✓ Appetizer offerings for guests
✓ Prominent signage of your brand
✓ Soft seating in lounge format
✓ VIP cash bar
✓ Opportunity for spokes-model greeters and or agents further promoting your marketingobjectives.
OS
LLC_sp
onsorship_09122007
Valid as of September 2007.Packages, options, descriptions, and dollar amounts are subject to change pursuant to OSLLC discretion.
