OUR AUDIENCES€¦ · Dutch-speaking Executives 37,0% 59,3% 57,1% 52,4% 32,2% 54,3% 73,4% 13,7%...

WWW.ROULARTAMEDIA.BE

OUR

AUDIENCES

ONLINE 2018

Monthly figures: December


OUR DIGITAL OFFER

2

sport

woman

menlifestyle

ict

businessseniors

news


• Knack.be / Levif.be network since 2010

• 25 brands

• Welcome Women Brands since July 2018 !

OUR DIGITAL OFFER

OUR DIGITAL NETWORK / OUR BRANDS

3


OUR DIGITAL OFFER

KNACK.BE/LEVIF.BE - SECTIONS

NATIONAL

NEWS

TRENDS

DATANEWS

PLUS

WEEKEND

SPORT

5


OUR DIGITAL OFFER

WOMEN BRANDS - SECTIONS

WOMEN

BRANDS

6


NATIONALWEBSITE

7


KNACK.BE/LEVIF.BE

KEY FIGURES

Source: CIM Internet Survey – December 2018

Real Users 1.904.365 1.038.399 332.156 1.204.118

Visits 6.738.525 2.905.730 852.643 2.980.152

Page Views 14.555.804 7.542.751 1.837.280 5.175.773

8


18-44 Men

Active Higher Educated

SG 1-2 SG 1-4

Dutch-speaking Executives

37,0% 59,3%

57,1% 52,4%

32,2% 54,3%

73,4% 13,7%

KNACK.BE/LEVIF.BE

PROFILE ALL DEVICES

Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews

9


KNACK.BE/LEVIF.BE

PROFILE PER DEVICE


18-44 37,4% 23,9% 40,9%

Active 56,7% 50,9% 60,0%

SG1-2 36,3% 25,9% 27,4%

Dutch 71,9% 76,2% 74,8%

Men 59,8% 51,3% 61,2%

Higher educated 57,0% 52,1% 44,5%

SG 1-4 58,5% 48,6% 49,3%

Executive 13,6% 11,9% 14,6%

10


KNACK.BE/LEVIF.BE

KEY FIGURES – Monthly evolutions

11

Source: CIM Internet Survey – 2015-2018 / * July 2016: major change in the methodology

0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

30.000.000

35.000.000

40.000.000

45.000.000Net reach#

Visits

Pageviews

*


KNACK.BE/LEVIF.BE

KEY FIGURES – REAL USERS - Monthly evolutions per device

12


0

500.000

1.000.000

1.500.000

2.000.000

2.500.000All devices

PC/Laptop

Smartphone

Tablet

*


KNACK.BE/LEVIF.BE

KEY FIGURES – VISITS - Monthly evolutions per device

13


0

2.000.000

4.000.000

6.000.000

8.000.000

10.000.000

12.000.000All devices

PC/Laptop

Smartphone

Tablet

*


KNACK.BE/LEVIF.BE

KEY FIGURES - PAGE VIEWS - Monthly evolutions per device

14


0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

30.000.000

35.000.000

40.000.000

45.000.000 All devices

PC/Laptop

Smartphone

Tablet

*


0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

1.400.000

1.600.000Knack/Levif - News Knack/Levif - Weekend

Knack/Levif - Trends Knack/Levif - Data News

Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine

KNACK.BE/LEVIF.BE

KEY FIGURES - NET REACH - Monthly evolutions per section

15


*


KNACK.BE/LEVIF.BE

KEY FIGURES - VISITS - Monthly evolutions per section

16


0

1.000.000

2.000.000

3.000.000

4.000.000

5.000.000

6.000.000

7.000.000

8.000.000Knack/Levif - News Knack/Levif - Weekend


Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine*


0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

Knack/Levif - News Knack/Levif - Weekend


Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine

KNACK.BE/LEVIF.BE

KEY FIGURES - PAGE VIEWS - Monthly evolutions per section

17


*


TOP 10 NEWS WEBSITES

KNACK.BE/LEVIF.BE

KEY FIGURES – TOP NEWSSITES

18

Source: CIM Internet Survey – Average from October 2018-December 2018 , Base: 12+

Total Universe 12+ : 9.730.133

# Site Reach %

1 31,1%

2 29,1%

3 19,7%

4 16,8%

5 16,1%

6 15,6%

7 14,3%

8 14,2%

9 14,2%

10 13,9%



KNACK.BE


19

Source: CIM Internet Survey – Average from October 2018-December 2018 , Base: Dutch-speaking

Total Universe 12+ North : 5.473.631

# Site Reach %

1 53,4%

2 50,3%

3 27,7%

4 24,9%

5 24,5%

6 21,2%

7 16,1%

8 6,9%

9 1,3%

10 1,0%



LEVIF.BE


20

Source: CIM Internet Survey – Average from October 2018-December 2018 , Base: French-speaking

Total Universe 12+ South : 4.256.501

# Site Reach %

1 36,8%

2 34,5%

3 31,5%

4 31,4%

5 31,1%

6 21,1%

7 20,3%

8 15,0%

9 13,1%

10 2,5%


NEWS

21


KNACK.BE/LEVIF.BE

NEWS SECTION

22


KNACK.BE/LEVIF.BE NEWS

KEY FIGURES


Real Users 985.103 425.745 153.700 705.024

Visits 3.425.824 1.323.690 434.235 1.667.900

Page Views 6.479.704 2.847.592 869.250 2.762.862

23


18-44 Men


SG 1-2 SG 1-4


30,4% 64,5%

50,0% 56,0%

32,2% 55,6%

65,9% 13,7%

KNACK.BE/LEVIF.BE NEWS

PROFILE ALL DEVICES


24


KNACK.BE/LEVIF.BE

PROFILE PER DEVICE


18-44 26,7% 18,8% 38,4%

Active 45,2% 45,5% 57,0%

SG1-2 36,3% 26,4% 29,2%

Dutch 63,0% 66,9% 69,0%

Men 64,1% 59,7% 66,4%


SG 1-4 59,2% 53,3% 52,2%

Executive 11,7% 11,6% 16,8%

25


626.84646%735.320

54%

Exclusive reachKnack.be

Duplication withDeStandaard.be

781.35057%

580.81643%


Duplication withDeMorgen.be

297.54422%

1.064.62278%


Duplication withNieuwsblad.be

248.53918%

1.113.62782%


Duplication withHLN.be

KNACK.BE

EXCLUSIVE SURFERS & DUPLICATION (1/4)

26

Source: CIM Internet Survey – Average from October 2018-December 2018

18% of the Knack.be surfers

do not surf on HLN.be57% of the Knack.be surfers

do not surf on DeMorgen.be


do not surf on Nieuwsblad.be


do not surf on Standaard.be

12+ Nl 12+ Nl

12+ Nl12+ Nl


770.36057%

591.80643%


Duplication with Gazetvan Antwerpen.be

966.89671%

395.27029%


Duplication withBelang van Limburg

KNACK.BE


27



do not surf on Gazet van Antwerpen.be71% of the Knack.be surfers

do not surf on Belang van Limburg.be

12+ Nl 12+ Nl


220.14939%

338.39361%

Exclusive reachLeVif.be

Duplication withDH.be

216.95739%

341.58561%


Duplication withLeSoir.be

281.49150%

277.05150%


Duplication withLaLibre.be

328.44059%

230.10241%


Duplication withLavenir.net

LEVIF.BE


28


59% of the LeVif.be surfers

do not surf on Avenir.net39% of the LeVif.be surfers

do not surf on DH.be


do not surf on LaLibre.be


do not surf on LeSoir.be

12+ Fr 12+ Fr

12+ Fr12+ Fr


384.26469%

174.27831%


Duplication with 7/7.be

248.83345%309.709

55%


Duplication with RTL

182.40233%

376.14067%


Duplication withRTBF.be

212.45738%

346.08562%


Duplication withSudinfo.be

LEVIF.BE


29



do not surf on Sudinfo.be69% of the LeVif.be surfers

do not surf on 7sur7.be


do not surf on RTBF.be


do not surf on RTL.be

12+ Fr 12+ Fr

12+ Fr12+ Fr


BUSINESS

30


TRENDS.BE

31


TRENDS.BE

KEY FIGURES


Real Users 675.525 415.550 80.968 289.061

Visits 1.362.988 817.797 130.124 415.066

Page Views 3.332.628 2.387.697 250.766 694.165

32


18-44 Men


SG 1-2 SG 1-4


47,0% 65,6%

67,9% 57,2%

40,2% 62,9%

69,4% 18,2%

TRENDS.BE

PROFILE ALL DEVICES


33


TRENDS.BE

PROFILE PER DEVICE


18-44 50,7% 15,1% 43,2%

Active 70,1% 57,7% 62,5%

SG1-2 43,2% 29,9% 31,8%

Dutch 70,8% 72,8% 62,6%

Men 65,6% 66,0% 65,8%


SG 1-4 65,7% 53,1% 54,9%

Executive 18,8% 18,4% 15,6%

34


De TijdDe Tijd - De Tijd

Knack/Levif - Trends

HLN.be - Geld

De Standaard - Biz

L'Echo

L'Echo - L'EchoLe Soir - News Finance and Economy

Nieuwsblad -Nieuwsblad Biz

7sur7.be - Finance

100

120

140

160

180

200

220

240

260

0 20.000 40.000 60.000 80.000 100.000 120.000

Se

lec

tivit

y (

ne

t)

Net reach #

Target group : ExecutivesDevice : All platforms

TRENDS.BE

MAPPING

35


168.62269%

76.57731%

Exclusive reachTrends.be

Duplication withL'Echo

217.04889%

28.15111%


Duplication with LeSoir - News Financeand Ec.

350.89673%

128.88027%


Duplication with DeStandaard Biz

296.88662%

182.89038%


Duplication with DeTijd

TRENDS.BE


36


62% of the Trends.be surfers

do not surf on DeTijd.be69% of the Trends.be surfers

do not surf on Echo.be


do not surf on Standard-Biz.be


do not surf on Soir-NewsFinances&Ec..be

12+ Nl 12+ Fr

12+ Fr12+ Nl


TECHNOLOGY

37


DATANEWS.BE

38


DATANEWS.BE

KEY FIGURES


Real Users 105.538 57.101 12.025 45.108

Visits 196.882 107.818 18.039 71.025

Page Views 341.100 195.291 32.087 113.721

39


18-44 Men


SG 1-2 SG 1-4


45,6% 85,2%

69,5% 71,4%

54,5% 73,3%

81,4% 21,2%

DATANEWS.BE

PROFILE ALL DEVICES


40


DATANEWS.BE

PROFILE PER DEVICE


18-44 40,3% 24,1% 62,6%

Active 72,6% 69,3% 63,0%

SG1-2 61,3% 42,9% 43,7%

Dutch 81,1% 85,5% 80,9%

Men 84,8% 89,9% 84,9%


SG 1-4 82,1% 64,0% 58,1%

Executive 21,1% 28,6% 19,5%

41


Tweakers.netLe Soir - ICT

Knack/Levif - Data News

100

120

140

160

180

200

220

240

260

0 5.000 10.000 15.000 20.000 25.000 30.000 35.000

Se

lec

tivit

y (

ne

t)

Net reach #

Target group : ExecutivesDevice : All platforms

DATANEWS.BE

MAPPING

42


15.85880%

3.94920%

Exclusive reachDataNews

Duplication with LeSoir ICT

55.40475%

18.50125%

Exclusive reachDataNews

Duplication withTweakers.net

DATANEWS.BE


43


75% of the DataNews.be surfers

do not surf on Tweakers.net80% of the DataNews.be surfers

do not surf on LeSoir-ICT.be

12+ Nl 12+ Fr


50+

44


PLUSMAGAZINE.BE

45


PLUSMAGAZINE.BE

KEY FIGURES


Real Users 106.379 74.002 23.190 20.161

Visits 176.084 113.635 31.814 30.635

Page Views 365.402 237.906 65.957 61.539

46


50+ Women


SG 1-2 SG 1-4

Dutch-speaking Grandparent

79,3% 62,2%

33,9% 40,6%

24,4% 41,5%

74,9% 44,2%

PLUSMAGAZINE.BE

PROFILE ALL DEVICES


47


PLUSMAGAZINE.BE

PROFILE PER DEVICE


50+ 81,4% 80,1% 71,1%

Active 29,1% 36,3% 48,8%

SG1-2 28,1% 13,7% 22,3%

Dutch 74,5% 81,8% 69,2%

Women 62,0% 55,2% 70,0%


SG 1-4 45,2% 31,8% 38,1%

Grandparent 53,2% 31,3% 24,5%

48


LIFESTYLE

49


WEEKEND.BE

50


WEEKEND.BE

KEY FIGURES


Real Users 362.371 179.981 72.344 168.705

Visits 687.832 306.379 118.819 262.635

Page Views 1.658.257 855.234 297.005 506.018

51


18-44 Women


SG 1-2 SG 1-4


34,1% 61,7%

55,1% 59,3%

32,3% 57,4%

74,8% 11,3%

WEEKEND.BE

PROFILE ALL DEVICES


52


WEEKEND.BE

PROFILE PER DEVICE


18-44 31,8% 21,9% 46,3%

Active 53,4% 48,3% 62,7%

SG1-2 36,2% 26,0% 28,6%

Dutch 72,7% 79,1% 76,3%

Women 59,8% 68,4% 61,5%


SG 1-4 64,6% 48,5% 48,7%

Executive 12,0% 9,9% 10,9%

53


Nieuwsblad - Nieuwsblad Lifestyle

Flair National

HLN.be - Nina

Flair - NL

Libelle+Femmes d'Aujourd'hui

De Standaard - Lifestyle

Libelle/Femmes_dAujourdhui_Libelle

Knack/Levif - Weekend

Gael/Feeling

Flair - FR

Gael/Feeling - Feeling

Gazet van Antwerpen -Lifestyle

Goed Gevoel

Libelle/Femmes_dAujourdhui_Femmes_dAujourdhui

Het Belang van Limburg -Lifestyle

L'Avenir.net - Lifestyle

7sur7.be - Nina

Flair - Fashionista

Gael/Feeling - Gael

100

110

120

130

140

150

160

170

180

0 100.000 200.000 300.000 400.000 500.000 600.000

Se

lec

tivit

y (

ne

t)

Net reach #

Target group : Education HighDevice : All platforms

WEEKEND.BE

MAPPING

54


195.38474%

67.78326%

Exclusive reachWeekend.be

Duplication with DeMorgen - Cultuur enLifestyle

188.89672%

74.27128%


Duplication with DeStandaard Lifestyle

130.27650%

132.89150%


Duplication withNieuwsblad Lifestyle

176.14967%

87.01833%


Duplication withHLN.be Nina

WEEKEND.BE


55


67% of the Weekend.be surfers

do not surf on Nina.be74% of the Weekend.be surfers

do not surf on Morgen-Lifestyle.be


do not surf on Nieuwsblad-Lifestyle.be


do not surf on Standaard-Lifestyle.be

12+ Nl 12+ Nl

12+ Nl12+ Nl


244.81793%

18.3507%


Duplication with HetBelang van Limburg -Lifestyle

239.66891%

23.4999%


Duplication with Gazetvan Antwerpen -Lifestyle

WEEKEND.BE


56



do not surf on GazetAntwerpen-Lifestyle.be93% of the Weekend.be surfers

do not surf on BelangLimburg-Lifestyle.be

12+ Nl 12+ Nl


181.08869%

82.07931%


Duplication withFlair.be

233.67489%

29.49311%


Duplication withFeeling

202.18677%

60.98123%


Duplication withLibelle

WEEKEND.BE


57



do not surf on Libelle.be69% of the Weekend.be surfers

do not surf on Flair.be


do not surf on Feeling.be

12+ Nl 12+ Nl

12+ Nl


61.04189%

7.79611%


Duplication withDH.be - Lifestyle

59.22186%

9.61614%


Duplication with LeSoir - SoSoir

57.29283%

11.54517%


Duplication with LaLibre.be - Lifestyle

64.06393%

4.7747%


Duplication withL'Avenir.net - Lifestyle

WEEKEND.BE


58



do not surf on Avenir-Lifestyle.be89% of the Weekend.be surfers

do not surf on DH-Lifestyle.be


do not surf on LaLibre-Lifestyle.be


do not surf on SoSoir.be

12+ Fr 12+ Fr

12+ Fr12+ Fr


55.82781%

13.01019%


Duplication withFlair.be

63.14792%

5.6908%


Duplication with Gael

57.42383%

11.41417%


Duplication withFemmes d'Aujourdhui

LEVIF.BE


59



do not surf on FemmesAujoudhui.be81% of the Weekend.be surfers

do not surf on Flair.be


do not surf on Gael.be

12+ Fr 12+ Fr

12+ Fr


SPORT

60


SPORTMAGAZINE.BE

61


SPORTMAGAZINE.BE

KEY FIGURES


Real Users 66.582 33.093 4.728 30.864

Visits 98.925 46.813 11.238 40.874

Page Views 177.084 89.112 21.297 66.675

62


18-44 Men


SG 1-2 SG 1-4


35,9% 82,2%

52,9% 50,0%

30,5% 51,1%

70,5% 12,9%

SPORTMAGAZINE.BE

PROFILE ALL DEVICES


63


SPORTMAGAZINE.BE

PROFILE PER DEVICE


18-44 28,8% 15,4% 51,6%

Active 48,6% 38,8% 62,9%

SG1-2 32,5% 23,7% 30,1%

Dutch 66,5% 75,1% 74,2%

Men 87,8% 79,1% 75,9%


SG 1-4 54,2% 44,5% 48,9%

Executive 13,6% 11,8% 12,3%

64


Nieuwsblad - Nieuwsblad SportwereldHLN.be - Sport

Sporza

Voetbalkrant/Walfoot

RTBF.be - Sport

Gazet van Antwerpen -Sport

Sudinfo - Sport

De Standaard - SportLe Soir - Sport

Sport.be

Het Belang van Limburg -Sport

L'Avenir.net - Sport

De Morgen - Sport

Knack/Levif -Sportmagazine7sur7.be - Sports

VTM - Sport

100

110

120

130

140

150

160

170

0 100.000 200.000 300.000 400.000 500.000 600.000 700.000 800.000 900.000

Se

lec

tivit

y (

ne

t)

Net reach #

Target group : MenDevice : All platforms

SPORTMAGAZINE.BE

MAPPING

65


47.74175%

16.06725%

Exclusive reachSportmagazine.be

Duplication with DeStandaard - Sport

55.27087%

8.53813%

Exclusive reachSportMagazine.be

Duplication with DeMorgen - Sport

18.90230%

44.90670%


Duplication withNieuwsbladSportwereld

22.76736%

41.04164%


Duplication withHLN.be - Sport

SPORTMAGAZINE.BE


66


36% of the SportMagazine.be surfers

do not surf on HLN-Sport.be87% of the SportMagazine.be surfers

do not surf on DeMorgen-Sport.be


do not surf on Nieuwsblad-Sport.be


do not surf on Standaard-Sport.be

12+ Nl 12+ Nl

12+ Nl12+ Nl


44.58970%

19.21930%


Duplication with Gazetvan Antwerpen - Sport

52.97983%

10.82917%


Duplication with HetBelang van Limburg -Sport

SPORTMAGAZINE.BE


67



do not surf on GazetAntwerpen-Sport.be83% of the SportMagazine.be surfers

do not surf on BelangLimburg-Sport.be

12+ Nl 12+ Nl

49.86978%

13.93922%


Duplication withSport.be


do not surf on Sport.be

20.36132%

43.44768%


Duplication withSporza


do not surf on Sporza.be

12+ Nl12+ Nl


10.19648%

11.00852%


Duplication withDH.be - Sports

15.14871%

6.05629%


Duplication with LeSoir - Sport

19.17130%

44.63770%


Duplication with LaLibre.be - Sports

14.34668%

6.85832%


Duplication withAvenir.be - Sport

SPORTMAGAZINE.BE


68



do not surf on Avenir-Sport.net48% of the SportMagazine.be surfers

do not surf on DH-Sports.be


do not surf on LaLibre-Sports.be


do not surf on LeSoir-Sport.be

12+ Fr 12+ Fr

12+ Fr12+ Fr


19.21691%

1.9889%


Duplication with7sur7.be - Sport

19.48692%

1.7188%


Duplication withSport.be

10.99152%

10.21348%


Duplication withRTBF.be - Sport

14.92170%

6.28330%


Duplication withSudinfo.be - Sport

SPORTMAGAZINE.BE


69



do not surf on Sudinfo-Sport.be91% of the SportMagazine.be surfers

do not surf on 7sur7-Sport.be


do not surf on RTBF-Sport.be


do not surf on Sport.be

12+ Fr 12+ Fr

12+ Fr12+ Fr


WOMEN BRANDS

70


OUR DIGITAL OFFER

OUR WOMEN BRANDS

71


0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

January 2018 February March April May June July August September October November December

Flair Gael/Feeling

Libelle+Femmes d'Aujourd'hui Flair - Fashionista

Libelle Lekker Libelle Mama+FdA Mamans

OUR WOMEN BRANDS

KEY FIGURES - NET REACH - Monthly evolutions per section

72

Source: CIM Internet Survey –2018 / * July 2018: Roularta welcomes Women Brands

*


0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

4.000.000

4.500.000

5.000.000

January 2018 February March April May June July August September October November December

Flair Gael/Feeling



OUR WOMEN BRANDS

KEY FIGURES - VISITS - Monthly evolutions per section

73


*


0

1.000.000

2.000.000

3.000.000

4.000.000

5.000.000

6.000.000

7.000.000

8.000.000

9.000.000

January 2018 February March April May June July August September October Novembre December

Flair Gael/Feeling



OUR WOMEN BRANDS

KEY FIGURES - PAGE VIEWS - Monthly evolutions per section

74


*


364.38182%

80.28618%

Exclusive reachLibelle


614.58885%

111.92015%

Exclusive reach Flair Nl


264.59160%

180.07640%

Exclusive reach Libelle

Duplication with Flair Nl

OUR WOMEN BRANDS


75


60% of the Libelle.be surfers

do not surf on Flair.be82% of the Libelle.be surfers


85% of the Flair.be surfers


12+ Nl 12+ Nl

12+ Nl


128.47991%

12.3039%

Exclusive reachFemmes_dAujourdhui


214.40295%

10.4705%

Exclusive reach Flair Fr


105.54075%

35.24225%

Exclusive reachFemmes_dAujourdhui

Duplication with Flair Fr

OUR WOMEN BRANDS


76


75% of the FemmesAujourdhui.be surfers

do not surf on Flair.be91% of the FemmesAujourdhui.be surfers


94% of the Flair.be surfers


12+ Fr 12+ Fr

12+ Fr


LIBELLE.BE/FEMMESDAUJOURDHUI.BE

77



KEY FIGURES


Real Users 660.112 254.428 148.489 467.642

Visits 1.652.041 462.052 283.380 906.609

Page Views 3.546.515 1.154.458 655.393 1.736.664

78


18-44 Women


SG 1-2 SG 1-4


48,5% 85,5%

63,6% 46,2%

28,0% 49,4%

77,6% 7,0%


PROFILE ALL DEVICES


79



PROFILE PER DEVICE


18-44 49,7% 30,2% 54,5%

Active 66,4% 52,7% 65,7%

SG1-2 33,7% 18,9% 27,3%

Dutch 76,9% 82,1% 76,5%

Women 85,3% 91,3% 83,6%


SG 1-4 58,6% 36,1% 47,9%

Executive 5,7% 7,6% 7,8%

80


FLAIR.BE

81


FLAIR.BE

KEY FIGURES


Real Users 1.060.929 274.033 108.588 882.992

Visits 4.110.256 582.732 270.393 3.257.131

Page Views 6.155.012 1.111.856 416.855 4.626.301

82


18-44 Women


SG 1-2 SG 1-4


83,9% 90,8%

55,8% 44,4%

33,8% 51,6%

82,2% 4,7%

FLAIR.BE

PROFILE ALL DEVICES


83


FLAIR.BE

PROFILE PER DEVICE


18-44 88,5% 75,5% 83,5%

Active 57,6% 61,8% 54,8%

SG1-2 40,9% 20,6% 33,1%

Dutch 80,1% 84,0% 82,6%

Women 88,9% 87,1% 91,5%


SG 1-4 67,1% 41,7% 48,7%

Executive 3,2% 7,5% 4,9%

84


FEELING.BE/GAEL.BE

85


FEELING.BE/GAEL.BE

KEY FIGURES


Real Users 269.292 86.675 38.346 185.320

Visits 578.790 142.287 69.130 367.373

Page Views 1.027.470 320.547 131.642 575.281

86


18-44 Women


SG 1-2 SG 1-4


62,0% 87,7%

63,9% 50,2%

34,0% 52,8%

82,6% 8,7%

FEELING.BE/GAEL.BE

PROFILE ALL DEVICES


87


FEELING.BE/GAEL.BE

PROFILE PER DEVICE


18-44 53,2% 20,0% 77,4%

Active 65,0% 54,8% 65,4%

SG1-2 52,1% 18,7% 26,6%

Dutch 72,1% 87,9% 87,8%

Women 88,0% 73,1% 91,0%


SG 1-4 69,2% 36,2% 46,7%

Executive 7,9% 19,3% 6,7%

88


FASHIONISTA.BE

89


FASHIONISTA.BE

KEY FIGURES


Real Users 71.920 18.345 6.475 54.605

Visits 107.381 21.765 6.475 79.141

Page Views 154.157 42.462 9.807 101.888

90


18-44 Women


SG 1-2 SG 1-4


80,8% 85,8%

40,0% 38,6%

24,4% 44,9%

97,3% 5,0%

FASHIONISTA.BE

PROFILE ALL DEVICES


91


FASHIONISTA.BE

PROFILE PER DEVICE


18-44 93,1% 69,8% 77,5%

Active 29,0% 46,1% 43,2%

SG1-2 36,9% 20,5% 20,5%

Dutch 99,3% 85,0% 97,7%

Women 87,0% 75,5% 86,3%


SG 1-4 72,0% 26,7% 37,2%

Executive 3,2% 3,5% 5,7%

92


LIBELLE-LEKKER.BE

93


LIBELLE-LEKKER.BE

KEY FIGURES


Real Users 878.869 382.741 255.511 590.477

Visits 2.930.865 825.781 622.374 1.482.710

Page Views 7.803.300 2.847.717 1.779.013 3.176.570

94


18-44 Women


SG 1-2 SG 1-4


56,4% 78,5%

70,3% 45,3%

36,3% 57,2%

99,0% 8,4%

LIBELLE-LEKKER.BE

PROFILE ALL DEVICES


95


LIBELLE-LEKKER.BE

PROFILE PER DEVICE


18-44 54,4% 44,5% 63,8%

Active 69,1% 66,8% 73,0%

SG1-2 47,1% 25,0% 32,6%

Dutch 99,5% 99,9% 98,2%

Women 80,3% 79,9% 76,4%


SG 1-4 65,3% 50,1% 53,8%

Executive 7,4% 8,7% 9,1%

96


MAMA.LIBELLE.BE/MAMANS.FEMMESDAUJOURDHUI.BE

97



KEY FIGURES


Real Users 282.250 50.585 32.834 218.441

Visits 538.079 81.262 41.288 415.529

Page Views 761.784 119.413 62.199 580.171

98


18-44 Women


SG 1-2 SG 1-4


89,6% 89,3%

77,1% 53,3%

38,2% 58,5%

89,0% 7,6%


PROFILE ALL DEVICES


99



PROFILE PER DEVICE


18-44 83,4% 76,2% 92,4%

Active 85,2% 68,9% 76,1%

SG1-2 45,1% 32,1% 37,2%

Dutch 88,9% 92,2% 88,7%

Women 80,2% 85,2% 91,8%


SG 1-4 74,7% 50,4% 55,6%

Executive 7,7% 9,2% 7,4%

100


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OUR AUDIENCES€¦ · Dutch-speaking Executives 37,0% 59,3% 57,1% 52,4% 32,2% 54,3% 73,4% 13,7%...

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