Ougd303 Brief 3

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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

BRIEF: LULU, a high-end fashion boutique has just established itself and are in

need of a new logo that can be used across a range of products, specically

looking at the delivery element of brand.

RELATION TO DESIGN PRACTICE: I chose to do this brief, because it gave

me the opportunity to look at the delivery element of fashion branding.

E-Commerce is becoming more and more popular, and because of this

I wanted to use this brief to investigate making receiving the delivery an

experience.

LULU BRIEF (1-7)

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These are the main elements to building the brand and its identity. I wanted

to try and create a simple logo, and then from there develop the identity

around it. By establishing a typographic logo using avant garde, it allowed

me to have something that was clean and sophisticated, yet current enough

to feel modern. I used this typographic element to develop the identity.

Alongside creating a typographic identity, I also established a pattern that could be

used across the deliverables, this was more for the stationary element then the labels

etc. By creating this over arching identity, meant that I was able to use these elements

in a variety of different ways to create a coherent brand.

Using the pattern created, i then managed to create my own printing plate to emboss

stock with the designed pattern. This would be used on all stationary.

LULU BRIEF (2-7)

Fig 1. Showcasing printing plate and pattern print.

Fig 2. Showcasing stationary print with embossed pattern.

FIG.1

FIG.2

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The packaging element for individual garments. Each garment would go

through the same process. Initially being wrapped in the ribbon and acrylic

logo, accompanied by the garment information. They would then be

wrapped in tissue paper, that is avaliable in three different colours. Again

using the identity of the brand to create this range of packaging. This process

is intended to enhance the interaction for the consumer, giving them a specic way to

unwrap the garments making it an experience.

LULU BRIEF (3-7)

Fig 1. Pattern, used as range across tissue paper.

FIG.1

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TO

RETURN:LULU32 IronmungerSt.StamfordLincolnshire

E N J O Y

I have also designed envelopes, which again would be available in a variety

of different sizes depending on garment size. Each envelope would be sewn

shut, with the material label and sticky label on the front. This again is used

to enhance the interaction the consumer would have, ripping open the

envelope and making it an experience.

LULU BRIEF (4-7)

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After considering the packaging methods, i then went on to look at ideas for

the delivery. The packaged would be hand delivered by courier, so to make

the brand have a lasting impression onto the recipient i chose to have the

products delivered in hampers. Again available in three different sizes. The

reason i chose to use a hamper was the idea of making the brand stick with

the consumer. Not only would the hamper, safely and securely hold the items but it

could be reused after. And by attaching the logo it would be something consumer

could remember.

LULU BRIEF (5-7)

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GARMENT PACKAGING

LARGE ITEMS: MEDIUM ITEMS: SMALL ITEMS: ACCESSORIES:

BAGS: Satchels BAGS: Messenger Bags Socks and Tights Belts

Duffle Bags Purses Swimwear Collars

Hold-alls Clutches Sunglasses Faux Fur

Barrel Bags Handbags Gloves Gloves

Backpacks Dresses Wallets Hats

Coats and Bags Sweatshirts Ties Bracelets

Suits and Blazers Jeans LINGERIE: Briefs Scarves

SHOES: Boots Cardigans Boxers/Knickers

Small Heels Snood

Flats Suits and Blazers Watches

Trainers Jumpers Shapewear EarringsHeels TOPS: Evening Blouses Bodies Necklaces

Shirts Rings

Vests and Camies

Sweat Tops

T-Shirts

Printed Tops

Bodies

Tunics

Work wear

1.

2.

3.

4.

5.

6.

Due to the nature of the delivery and the range of packaging elements, I

have created an information graphic to outline the processes involved in

packaging the garments. This is intended as a step by step guide to the nal

delivery for the consumer.

LULU BRIEF (6-7)

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ORDER CONFIRMATIONHello Robyn,Thank you for shopping at Lulu.com. We have recieved your order with the followingdetails. You have 2 hours before the order is processed, to make any last changes.

ORDER NUMBER: 7161426ORDER DATE: 13/03/2012SHIPPING MODE: EXPRESS

BILLING ADDRESS:

The Old Stables,Empingham RDKettonRutlandPE9 3RP

SHIPPING ADDRESS:

The Old Stables,Empingham RDKettonRutlandPE9 3RP

DESCRIPTION REFERENCE SIZE UNITS AMOUNT

T-SHIRT 0/2475/814/800/02 S 1 25.00CHINOS 0/2478/917/290/03 M 1 85.00SNOOD 0/1347/213/389/04 M 1 35.00BLACK LACE BRA 0/1487/314/367/04 S 1 30.00

TOTAL PRODUCTS: 175.00 SHIPP ING CHARGES: 15.00 TOTAL: 19 0.0 0 *VAT INC

or any ques ons or s sues pease conac cusomer servce a uu.com:

r r

Telephone: 01780 765801

TE-Mail: [email protected]

This is the on screen element to the brief, focusing on the conrmation e-mail

you would receive once the garments had been purchased either online or

in-store. again using the identity to create the design, combing the type and

pattern.

As the brief is looking at the delivery element, i have designed the car vinyl

graphics that would be placed on the delivery vehicle. I distilled the type

down to the clearest elements and main information so that were you to drive

past you would be able to read them easily.

LULU BRIEF (7-7)

Fig 1. Showcasing Van design from different angles that would

be seen whilst driving.

FIG.1

Ougd303 Brief 3

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