OTT,IBB AND IPTV...Tata Sky . ALT hotstar amazon ROKU NETFLIX átv chrome . N o Home TV Guide Wynk...
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OTT,IBB AND IPTV Some Realities
Transcript of OTT,IBB AND IPTV...Tata Sky . ALT hotstar amazon ROKU NETFLIX átv chrome . N o Home TV Guide Wynk...
OTT,IBB AND IPTVSome Realities
TYPICAL VIEWING ENVIRONMENT
HDMI 1
HDMI 2
Broadband T V
L inear Broadcast T V
HDMI-2
TYPICAL VIEWING ENVIRONMENT
HDMI 2
HDMI 1
Broadband T V
L inear Broadcast T V
Still Not an Integrated Delivery
EMERGING VIEWING ENVIRONMENT
HDMI
An Integrated Delivery
Hybrid ST B
Walled Garden Approaches
WALLED GARDEN AROUND CONSUMER
T V Chs
Active
Original
OTT
DT H
INTEGRATION-ADVANTAGE OPERATOR
DISRUPTIONS CONTINUEAPPL E T V+ LAUNCHE S AT RS 99+ PE R MONT H
MANAGING THE HYBRID ENVIRONMENT • ANDROID TV OS( Google)
• Fire TV OS ( Amazon)
OTT RIDES ON ARTIFICIAL INTELLIGENCE
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QUESTION
Is there a value in Integrating the OTT and the Linear TV ( DTH,Cable)
If so how
What devices do we need to Integrate
Who gains from Such Integration
Is there a Standardized way to do this?
