ott, EY · The top pharma companies have 65 apps in the Apple and Google Play app stores on average...
Transcript of ott, EY · The top pharma companies have 65 apps in the Apple and Google Play app stores on average...
Mutuals Health Forum
Rachael Scott, EY
!!
Effective Rehabilitation AFM Health Forum
4th February 2015
A sector, which is characterised by “change”
New business models/ patient-centricity
Digital/ data analytics as enablers
Digital/ Data
Consolidation/ portfolio restructuring
M&A
Convergence/ collective impact
Value-based pricing
Pricing
Medical devices Bio-pharma
Precision medicine
Specialty drugs
Virtual trials/ adaptive trials
Patient reported outcomes
Patient-empowering technology
Remote monitoring
Reverse innovation
Strategic partners to buyers (hospitals) Transparency/ Trust
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Compliance with treatment regimes is a real problem for both Insurers, Payors and Lifesciences companies
35
40
40
55
55
60
60
Bipolar
Diabetes
Hypertension
AIDS
Schizophrenia
Cancer
Transplant
Global Adherence rates for key diseases in %, 2009
Source: adherence rates from Boehringer Ingelheim’s Medication Adherence report and New England Journal of Medicine
New approaches to R&D
Medicine + Behavioural economics
Preventive care as opposed to sick care
Bundling services
Collective impact
Chief Patient Officers
Lifesciences companies are responding through Patient Centricity
The top pharma companies have
65 apps in the Apple and Google Play app
stores on average
Digital is enabling companies become
patient-centric
Smart lens for continuous glucose monitoring
Sensor-embedded pills to track adherence
Glucometer synchronized with an iPhone
Mobile platform to integrate data from different wearables/sensors
Enabled by digital technologies…
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EuResist – Healthcare Payors & Lifesciences working together to better manage HIV
Objectives 1. Integrate information databases on
genotype-drug response correlations
2. Develop and validate predictive engines
3. Combine different engines and make it publicly available
Outcomes 1. Largest HIV database with 50,000 patients
2. EuResist prediction engine with 76% accuracy developed from three engines
3. Roll-out of web-based tool EuResist Satellite DB
What is EuResist ? EuResist is an international project designed to improve the treatment of HIV patients by developing an integrated European system for computer-based clinical management of antiretroviral drug resistance.
► It was started in 2006 and is a part of the Virtual Physiological Human framework, funded by the European Commission.
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Data used to create a new standard of care improves outcomes for patients
Traditional ART treatments may not focus on anticipated resistance from different viral genome types
HIV Patient Diagnosed Treatment with best
suited drugs
Directly input patient data, create a resistance profile and decide upon the
best course of treatment using web tool
HIV Patient - Continuous monitoring – lower chances of relapse
New standard of care Less chance of resistance and relapse Shortens therapy duration
All Rights Reserved – EY 2014 AstraZeneca — Patient Centricity & Diabetes
Diabetes – one of the worlds fastest growing diseases with multiple co-morbidities
Sources: IDF Atlas 6° Edition
# of people with diabetes (20-79 years)
mn, increase 13-35 (∆%)
Europe 2013 2035 CAGR
56.3 68.9 0.9%
World 2013 2035 CAGR
380 590 1.9%
South East Asia 2013 2035 CAGR
72.1 123 2.3% Africa
2013 2035 CAGR
19.8 41.4 3.3%
Middle East & North Africa
2013 2035 CAGR
34.6 67.9 3.0%
South & Central America
2013 2035 CAGR
24.1 38.5 2.1%
North America & Caribbean
2013 2035 CAGR
36.7 50.4 1.4% Western Pacific 2013 2035 CAGR
138.2 201.8 1.7%
Different dynamics between mature and emerging markets
All Rights Reserved – EY 2014 AstraZeneca — Patient Centricity & Diabetes
Diabetes – one of the fastest growing disease areas globally with multiple co-morbidities
Opportunities in the diabetes care (pharma) market
► Unmet need for therapies
► offering long-term efficacy
► reducing the risk of hypoglycemia
► offering weight loss
► demonstrating clinical cardiovascular benefits
► targeting diabetic complications
► Shifting focus toward patients’ overall physical well-being and the need to address comorbidities
► Trend toward greater individualization of treatment plans, challenging the traditional step-wise approach
Key opportunities
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This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a substitute for detailed research or the exercise of professional judgment. Neither EYGM Limited nor any other member of the global Ernst & Young organization can accept any responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this publication. On any specific matter, reference should be made to the appropriate advisor