Good Morning.

True Consumer Engagement at RetailBeyond the Health Headline:

Brian Levy, Chief Operating Officer

1 Health & Wellness Evolution

2 Retail Dynamics

3 Keys to Success

Health & wellness is evolving.

Was: Compartmentalized

Is: Integrated

Becoming: Personalized

Was: Prescriptive

Is: Collaborative

Becoming: Consumer-Driven

Was: Treatment-Focused

Is: Prevention-Focused

Becoming: Holistic

Was: Unearned Authority

Is: Earned Authority

Becoming: Community Authority

1 Personalized

2 Consumer-Driven

3 Holistic

4 Community Authority

1 Compartmentalized

2 Prescriptive

3 Treatment-Focused

4 Unearned Authority

Retail is the battleground.

59% of brand choices are made in-store

85% of consumers say in-store factors are more influential

77%of consumers say in-store health & nutrition information is important

Health Influencers

Consumers

Retailers

Manufacturers

Retail Dynamic

Food companies are actively driving these changes.

How do you compete (and win) in this environment?

1 Go beyond the health headline

1 Go beyond the health headline

2 Collaborate

Health Influencers

Consumers

Manufacturers

Retailers

1 Go beyond the health headline

2 Collaborate

3 Connect wherever

1 Go beyond the health headline

2 Collaborate

3 Connect wherever

Thank you.

Questions?

brianl@pulsehw.com