Osterwalder, A. et al (2009)

An organisation serves one or several Customer Segments

It seeks to solve customer problems and satisfy customer needs with value propositions

Value propositions are delivered to customers through communication, distribution, and sales Channels

Customer relationships are established and maintained with each Customer Segment

Revenue streams result from value propositions successfully offered to customers

Key Resources are the assets required to offer and deliver the previously described elements

Some activities are outsourced and some resources are acquired outside the enterprise

The business model elements result in the cost structure

References• Amit, R. and Zott, C. (2001) Value Creation in eBusiness, Strategic Management Journal, Vol 22.

• Hamel, G. (2000). Leading the Revolution. Boston, Harvard Business School Press.

• Osterwalder, A. and Pigneur, Y. (2002) An e-Business Ontology for Modelling e-Business, 15th Bled Electronic Commerce Conference - e-Reality: Constructing the e-Economy, Bled, Slovenia, June 17-19, 2002.

• Osterwalder, A. et al (2009) Business Model Generation, self published.

• Tapscott, D., A. Lowi, D. Ticoll, (2000) Digital Capital - Harnessing the Power of Business Webs, Boston:

Harvard Business School Press.

• Weill, P. and M. Vitale (2001). From Place to Space: Migrating to e-Business Models. Boston, Harvard Business School Press.

Business School

by performing a number of Key Activities

SE Spectrum

Sharing Economy

Sharing Economy Opportunities