Osservatorio stampa 2010_reported by Alessandro Sisti
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Transcript of Osservatorio stampa 2010_reported by Alessandro Sisti
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Rapporto 2010 sull’industria italianadei quotidiani
Alberto di Giovanni - Osservatorio Quotidiani “Carlo Lombardi”Salvatore Curiale - ASIG
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Tiratura e vendita
Fatturatonetto
Redditonetto
Reddito perazione
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Tiratura, vendita, abbonamenti, omaggi, rese…
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La pubblicità
Passività e capitalenetto
Capitalenetto
L4,450
L3,242
L2,193
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La pubblicità
Passività e capitalenetto
Capitalenetto
L4,450
L3,242
L2,193
Prezzo di vendita medio di unmodulo di pubblicità
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Andamento dei ricavi editoriali
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Costi e ricavi
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I margini operativi
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Il paradosso dell’informazione in rete
• L’editoria tradizionale è in crisi• Difficoltà ad individuare nuovi
modelli di business• L’informazione è uno dei
“motori” di Internet• L’informazione su internet
sembra libera e gratuita ma…• …Gran parte
dell’informazione nasce nelleredazioni tradizionali
• CHI PAGA?
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Integrazione verticale
• L’impresa editoriale controllatutti gli stadi della catenaproduttiva:
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Integrazione verticale
• L’impresa editoriale controllatutti gli stadi della catenaproduttiva:
• La redazione…
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Integrazione verticale
• L’impresa editoriale controllatutti gli stadi della catenaproduttiva:
• La redazione…• …la stampa…
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Integrazione verticale
• L’impresa editoriale controllatutti gli stadi della catenaproduttiva:
• La redazione…• …la stampa…• …la distribuzione
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Il nuovo panorama
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Il nuovo panorama
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Il nuovo panorama
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Costo del lavoro
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Occupazione
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Occupazione
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Grazie per l’attenzione!
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