Oscon 2014: Fluentd as a Case Study for International Community Building
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International Community Building A Case Study with Fluentd Kiyoto Tamura @kiyototamura Treasure Data, Inc.
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I gave a talk at OSCON 2014 on how to evolve an open source community beyond language and geographic boundaries. More specifically, I gave an honest summary of what I've seen with Fluentd. Hopefully, my experience will help other communities both in and outside of Japan.
Transcript of Oscon 2014: Fluentd as a Case Study for International Community Building
International Community Building
A Case Study with FluentdKiyoto Tamura
@kiyototamura
Treasure Data, Inc.
Table of Contents
1. Self-Intro (aka disclaimers and jokes)
2. What’s Fluentd?
3. Fluentd’s journey and lessons learned
4. “Inverting” Fluentd’s lessons: how to foster an
OSS community in Japan.
Who?
• A freshman community
manager
• My “insights” = work in
progress
• What I know = US/Japan
Why you shouldn’t listen to me
• Bicultural perspectives
• Some results: Fluentd used
widely outside of Japan now
• What I learned probably
applies to other communities
Why you should listen to me
What’s Fluentd?
An open source data collector to simplify
and scale log management
Before: Chaotic Data Pipelines
After: Unified Logging Layer
Many Happy Users
Fluentd’s journey thus far
Street Cred Matters
•Fluentd’s original
developer
•Known for inventing
MessagePack
•Well-regarded in the
OSS community
Accidental Evangelist
Call me tagomoris.
Technical Validation
HUGE Mindshare
Outside of Japan?
The Language Barrier is Real
GREAT Content…in Japanese!
GREAT Conversations…in Japanese!
Language Choice is a Balancing Act
But We Got Some Stuff Right
•Docs were in English from Day 1
•Found a handful of early users outside of
Japan
• Integration with platform/OSS that are
already popular
Work(ed|ing) on Everything Else
•Support, Support, Support!
•Listen and react to feedback online
•Attending Events/Giving Talks
Promising Development!
“How can I do XYZ with Fluentd?”
4/1/2012 7/1/2012 10/1/2012 1/1/2013 4/1/2013 7/1/2013 10/1/2013 1/1/2014 4/1/20140
100
200
300
400
500
600
# of threads on Fluentd's mailing list
More Visitors from Everywhere
it’s your turn to get popular in Japan!
Street Cred Matters
Non-Accidental Evangelist
Content in English Gets Less Love
The O'Reilly Open Source Convention
(OSCON) is an annual convention for the
discussion of free and open source
software. It is organized by the publisher
O'Reilly Media and is held each summer in
the United States.
Content in English Gets Less Love
Bacon ipsum dolor sit amet exercitation
frankfurter elit, pariatur et nulla brisket
adipisicing dolor doner ut. Laboris
occaecat ribeye cupidatat fugiat aute
andouille commodo quis tail shankle
tempor irure ullamco reprehenderit.
Content in English Gets Less Love
Bacon ipsum dolor sit amet exercitation
frankfurter elit, pariatur et nulla brisket
adipisicing dolor doner ut. Laboris
occaecat ribeye cupidatat fugiat aute
andouille commodo quis tail shankle
tempor irure ullamco reprehenderit.
Start Conversations in Japanese
Get Some Stuff Right
•Have Docs Available in Japanese
•Provide support in Japanese
•Get help from the local communities early
and often
Promising Development!
It ain’t so hard!
“I think it's much easier to think
global from the start than to do
something only at home, so
doing things internationally was
an easy decision.” – Linda Liukas
Happy Community Building!
