The image of the girl is highlighted in certain places to make her look more sinister. Around her eyes and jaw there is a black shadow, this highlights gives her a skeletal look. The background is green, and around the girls face there is a lighter green glow, the colour green relates to paranormal or envy perhaps revealing the content of the film.

The text is white and red, and the title is highlighted as it is in a different font. The scrawled text looks like scratches and indicates violence and horror.

The two taglines on the poster are: “There’s something wrong with Esther” and “Can you keep a secret?”

The secret or the thing that’s wrong with the girl are not revealed, which intrigues the viewer and makes them want to know the plot of the film.

The target audience of this would probably prefer a psychological thriller. This shows in the poster because it only shows a young girl and no horror, gore or monsters.

Poster analysis.