Orkut

Presented by: KOMAILGHAZANFARMARIAHUDAOMAIR

ORKUT

Orkut is an Internet social network site which is run by Google and named after its creator, Google Orkut Büyükkökten.It was designed to help users meet new friends and maintain existing relationships. Similar to Facebook , Hi5 and MySpace Orkut goes a step further by permitting the creation of easy-to-set-up simple forums (called "communities") of users.Orkut is the most visited website in Brazil , being more visited than Google which is number 2 on the list.

Who uses Orkut?

62.5% of its users are from Brazil, 19% from India and Pakistan with 0.6%

Men and women ages 17-65

Tech savvy and like to stay connected

Initial target market was the United States

SWOT ANALYSIS

STRENGTH WEAKNESS

o Integrated with offerings made by Google, thus increased reach

o Early market entry enabled increased customer base

o Can function as a platform to share videos and photo

o Available in over 48 languages with localized options

o Unable to withstand competition by not innovating

o Unable to attract professional user accounts

o Prone to hacking and fake accounts

o Facebook took Orkut by storm leading to change in customer loyalties

SWOT ANALYSIS

Opportunities Threatso They can operate in the

untagged market such as China, which has no access to social networking sites.

o Orkut can also earn from movie subscriptions because majority of people watch movies online and it can take benefit from it.

o It can be used as a market place i.e. people can sell and purchase products via Facebook

o Competitors present in market especially Facebook

o New upcoming social networking websites

o Fake accounts and hacking instances

KEY COMPETITORS OF ORKUT

STP

Segment Internet utilizing computer users

Target GroupYouth inclined towards internet usage

and Business advertisers

Positioning

Positioned as an efficient social networking website to stay connected

with friends

Why Orkut failed

Why Orkut failed

TECHNICAL REASONOrkut is based on two types of web development language, ASP for front-end and Javascript and Open Social at backhand. Application for such type of combination is not easier. Facebook has a complete design of PHP, the simplest web language after HTML and therefore thousands of applications are there for fun.

SEARCHOrkut profiles don’t show up without login. In other words while searching for a person name, search engine doesn’t provide profile pages of people related with the name on their results. May be this is because of security but there are other ways like protected view instead of hiding complete information.

Why Orkut failed

PROMOTIONOrkut does not provide page creation for a business promoter. There is a feature for creating ads on orkut but link to that ad is not available publicly. Thereby losing hope for promoters to enjoy this Application. Most of the people join certain communities but the updates of community are not available on the homepage.

ENTERTAINMENTOne reason instead of communication is fun on social networking sites. Orkut has little application for entertainment. There should be something for amusing which holds users on site.

Why Orkut failed

LAUNCH TIMINGThere was almost no gap when it was launched as compared to Facebook. Orkut was launched on January 24, 2004 while Facebook was launched on February 2004. But Orkut is still in beta phase (the word beta means “end user testing phase, a Software engineering term”). Meaning is that, orkut doesn’t gather the expected feedback from users and so is testing since last 7 years or may be employees are not focused for further improvement to finalize it.

WHAT THE EXPERTS OR

PEOPLE SAY???!!

o ORKUT HAS SPENT ALL TIME IN DEVELOPING THEIR WEBSITE .THEY INTRODUCED THE NEW TREND IN SOCIAL MEDIA BUT THEY DON’T THINK AHEAD

No like application

No tag application

Follow

Blog

Privacy options

MEASURES TO IMPROVE

o Publicity

o Privacy

MEASURES TO IMPROVE

o Improved Status updates

oMultimedia Sharing

MEASURES TO IMPROVE

oManage Professional Identity

o Innovation

MEASURES TO IMPROVE

o Lack of leadership

o Social Factor

THANK YOU IF ANY!!!!