Cuvée Inspiration

2009

OrIgamI Tactical Creativity & Branding

russell@origami.qc.ca

T 415 337 9444

F 415 337 9417

www.origami.qc.ca

Each wine

distinction

behind the vineyard.and the people

reflects the passion

e create brands that lead. We package and position your vision, so that your

wines rapidly become top sellers, increasing your market share and revenues.

W�

Wine is a voice of pleasure

that is spoken through every bottle.

“Origami surpassed our expectations and created fans out of our customers. They know how to generate results.”

Frédéric GélinasVineyard Owner

Serge GélinasVineyard Owner

vision“Our pride: to cultivate small batches of wine

that are naturally unique and distinct to our region.”

In the heart of the Mauricie region,

our stables and vineyard straddle the lush mountainside,where the horses run and the wine is perfected.

The Land

Trois-Rivières

40

155

153

153

Montréal

DOMAINE & VINS GÉLINAS267 Saint-FrançoisSt-Sévère

inspiration

> Our annual prOductiOn was sOld Out within 24 days.> we cOmpletely pre-sOld next year’s prOductiOn.> Our strengthened brand is pOsitiOned tO extend the prOduct line.> the Originality Of the labels sets us apart frOm Our cOmpetitOrs.

ServiceS> pOsitiOning strategy> brand strategy> naming strategy> identity design> packaging design> web design

Results

Graced by the angelic winds that drift through Saint-Joseph-du Lac, our wines and our heritage have become a passion for life.

Simplicity

Authenticity and art,

naturally paired.

André LauzonVineyard Owner

> brand strategy> identity design> packaging design> print design

services

explorationsA niche for each product

Classic

Heritage

More is More

Boutique

Demystifying Wine

New World

Provoking Curiosity

Story Telling

Understated Elegance

Contemporary

“ The best way to lead the future is to create it.” We are a creative center grouped by a circle of multidisciplinary visionaries and strategists, who for the past 15 years has helped leaders of companies convert consumers into enthusiasts.

Integrated Services

Environmental

Event

Web

Publications

Identity

Packaging

Signage

BrandStrategy

Michael Woucreative principal (mOntreal)

When I was born, my Grandmother in New York gave me the Chinese name (branded me) “Creative Prosperity”. My name wasn’t just designed for concept and art, through my entrepreneurial family I discovered a passion for learning about different businesses and what makes them succeed. And on the other end I’m equally fascinated by studying how people perceive these businesses and their products—especially why people buy.

Having traveled to over 100 cities around the world, plus acquiring branding experience in Europe, the U.S. and Africa I’m able to bring a global outlook to all our clients projects. I’ve also had the privilege of being honored with many national and international awards, features and interviews in the U.S. (How Magazine, Print Magazine, Photo District News, The Los Angeles Times, The San Francisco Chronicle, The Examiner, CNN, FOX, and Crier Today), Canada (Applied Arts Magazine, The Globe and Mail, and Bravo), Europe (BBC, Graphis, and Público), and Asia (The Korean Herald). But the most important thing for me is not the awards, but building relationships... and of course having fun on the job—cheers!

Russell Volckmannexecutive prOducer & creative directOr (san franciscO)

I build successful brands and solid brand experiences, and I love what I do. I have helped entrepreneurs, Fortune 500 companies, and global companies tell their stories through successful brand, visual identity, marketing advertising, and social strategies. Over the past 15 years, I have held director and board advisory level brand, digital and marketing strategy roles on both the client and agency side, in the U.S., Europe, and Asia—and enjoyed every single one of those roles. I also speak Japanese and German, and frequently lecture at universities.

Creative successes include marketing, advertising and branding for such organizations as Landor, FCB San Francisco, L'OREAL Japan, AT&T Japan, the San Francisco Asian Art Museum, Ziff-Davis Publishing/ Smart Business Magazine, ZDNET, TechTV, Hewlett-Packard, Palm, Rainforest Action Network, the Grateful Dead, Pink Floyd, the Brady Bunch, Fetzer, Fujitsu Japan, Ikonic Interactive, Red Dot Interactive, N.E.T., Geffen Records, Bank of America, Charles Schwab, Sun Microsystems, E*Trade, Cylink, KM Disney, Inc., Emirates Airlines, McDonald’s, and CNN Headline News. I also contribute my expertise at the Taproot Foundation, professionals working pro bono to help local non-profits.

Awards and attention include the NewMedia Invision Award for creative interactive production; Design entries and quotes in DesignSpeak, a book that applies sciences of advertising & branding in graphic design solutions; A television interview, broadcast to 20 million homes in the U.S. and in 64 countries worldwide; Businessman of the Year Award by the Congressional Business Advisory Council in honor of Top Business Leaders in the U.S., plus a National Leadership Award as part of my role as Co-Chairman.

Stéphane CrevierdirectOr Of strategy & business relatiOns (mOntreal)

I’m a person that’s passionate about the life of ideas and what they can accomplish. For me a brand is not just a graphic element, but a soulful presence that can impact the results and performance of your company. My pursuit of these ideals has led me through a path of experience that involved branding and visual communications in the retail, sales and manufacturing sectors. I’ve developed products and managed successful national and international brands at companies such as Fruits & Passion and Saputo—with positive results stemming from personal field experience. You may see Michael and myself standing in a store aisle or sipping an espresso at a café while observing customers as they make their choices. I’m in my element when I’m looking for new ways to connect to your customers.

Guy BourbonnièresOmmelier & wine cOnsultant (mOnt tremblant)

My passion for wine and gastronomy was initiated by my epicurean mother when I was just 9 years old. Her passion became my love, and my love grew into a career with a diploma at the ITHQ. After 11 years as a Sommelier & Consultant at reputable hotels such as the Fairmont Queen Elizabeth and the Four Seasons Montreal, my interests grew towards the world of wine distribution. And in 2001 I became the Consulting Sommelier & Regional Director for five years at Selections François Fréchette, where I cultivated a network of 75 wine consultants, and more than 150 restaurants and partners. Today I divide my time between Quebec, Ontario, South Africa, France, and Spain searching the world for unique and flawless vintages for my company, Les Fils de Bacchus and our gastronomic clientele in the resort region of Mont Tremblant, Quebec, where we consult, teach wine tasting, live, and enjoy!

Cheers!

©OriGAmi 2009, ALL deSiGnS Are the prOperty OF OriGAmi.

russell@origami.qc.ca

T 415 337 9444

F 415 337 9417

www.origami.qc.ca