Oriflame Market Strategy

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Transcript of Oriflame Market Strategy

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PRESENTATION BY:Duaa Ahmed

Nawab KhatoonMomal Sheikh

Ziyad Furqan Abbas

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Oriflame Products

HAIR COLOR SKIN CAREHAIR CARE

FRAGRANCES COLOR COSMETICS

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Color Cosmetics

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Perfumes

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Hair Color

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Skin Care

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MARKETING STRATEGY

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Geographic

• World Region: More than 60 countries • Density: Sub Urban to Urban

Demographic• Gender: Males and Females• Age: 15-50

Psychographic

• Social Class: Middle to Upper• Lifestyle: Achievers

Behavioral• Benefit: Quality• Attitude: Positive

SEGMENTATION

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Geographic

• World Region: More than 60 countries • Density: Sub Urban to Urban

Demographic• Gender: Males and Females• Age: 15-50

Psychographic

• Social Class: Middle to Upper• Lifestyle: Achievers

Behavioral• Benefit: Quality• Attitude: Positive

SEGMENTATION

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Geographic

• World Region: More than 60 countries • Density: Sub Urban to Urban

Demographic• Gender: Males and Females• Age: 15-50

Psychographic

• Social Class: Middle to Upper• Lifestyle: Achievers

Behavioral• Benefit: Quality• Attitude: Positive

SEGMENTATION

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Geographic

• World Region: More than 60 countries • Density: Sub Urban to Urban

Demographic• Gender: Males and Females• Age: 15-50

Psychographic

• Social Class: Middle to Upper• Lifestyle: Achievers

Behavioral• Benefit: Quality• Attitude: Positive

SEGMENTATION

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Geographic

• World Region: More than 60 countries • Density: Sub Urban to Urban

Demographic• Gender: Males and Females• Age: 15-50

Psychographic

• Social Class: Middle to Upper• Lifestyle: Achievers

Behavioral• Benefit: Quality• Attitude: Positive

SEGMENTATION

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SWOT ANALYIS

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STRENGHTS:1. Easily available products in residential areas, at parlor's and sold by people whom customers know and trust2. Release catalogues frequently with offers on products3. Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc 4. Established brand name since 43 years5.Provides natural beauty products through an independent sales force of over 3 million people

WEAKNESSES:1.Lack of promotional activities through mass media2.Depends on the network of individual sponsors on most of its distribution

OPPORTUNITIES:1.Develop deeper distribution network2.Expanding in rural areas3.Investing in R&D, launch of new products through innovation4. Celebrities as Brand Ambassadors

THREATS:1.Aggressive price competition from local and multinational players2.Availability of cheap beauty products3.Presence of many established brands at one place in the stores thus giving customers variety

SWOT ANALYSIS

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