Organizational Innovation: Strategy Seeds for Growth!

Dawn M. Garcia, MS, CMQ-OEPursuit of Excellence LLC

2015 ASQ Innovation Conference

Session Objectives

• Identify how to create innovation strategy• Describe how to cascade innovation• Describe how to develop innovation teams• Identify how to harvest innovation results

“The Enterprise that doesn’t innovate inevitably ages and

declines.”- Peter Drucker

Why Have An Innovation Strategy?

Growth requires Innovation!

Why Strategic Innovation?

Fast Company’s #1 Innovative Company - 2013

Mark Parker, CEO

Fast Company’s #1 Innovative Company - 2013

FlyKnit Racer

Fast Company’s #1 Innovative Company - 2013

Fuelband

#1in the world

Why Innovate?

Nike’s Innovation Strategy

“If we are unable to anticipate consumer preferences and

develop new products, we may not be able to maintain orincrease our revenues or

profits.”Nike 10-K, 2015

Nike’s Competitive Advantage…

“We rely on technical innovationand high-quality products to

compete in the market for our products.”

Nike 10-K, 2015

Nike’s Innovation Results…

Nike’s Competitive Advantage…

Nike’s Corporate Sustainability…

Growth requires Innovation!

Why Strategic Innovation?

Session Objectives

• Identify how to create innovation strategy

Innovation:the creation of a viable new offering

What is Innovation?

Innovation is a Process…

Connecting ideas…

in new ways

to deliver new customer value

Innovating requires identifying the problems that matter and moving through

them systematically to deliver elegant solutions

How do we Innovate?

Larry Keeley, Ten Types of Innovation (2013)

Innovation Strategy?

What is an Innovation Strategy?

1) Identifying a need and desire to Innovate

2) Developing an innovation strategic priority

3) Developing an innovation process

Developing a Basic Innovation Strategy…

…A long-term strategy

Design for Innovation Innovate

Nike’s Innovation Strategy…

1.To Disrupt, Go All In2.Anticipate a Product’s

Evolution3.Direct your Partners4. Feed Company Culture

Creating an Innovation Strategy…

1) Find a Business Need2) Decide to Innovate, $$3) Grow Lots of Ideas —>

Need4) Prototype the Good Ones

7-> 4 -> 2 -> 1

Developing Innovations…

Session Objectives

• Identify how to create innovation strategy• Describe how to cascade innovation

Let’s cascade…

Define the customer need or problem

Set a Strategic Objective…

Customer Problem -

FlyKnit Racer

Visionary - Idea Generator -Iterator - Customer Anthropologist-

Tech Guru - Producer -Communicator - Future-caster -

Roadblock Remover

Assemble a team…

cre

Innovation Creative Phase

Execution Phase

A simple innovation model/team

Creators

ConnectorsDevelopers

Doers

Hours/weekDevelop X by 2016

Provide Resources & Expectations…

Germinate lots of ideas

Multiple ideas…

Act - Try thingsAccept Failure

Create Prototypes…

What do they like about it?

Would they buy it?

Market Testing…

Get it out there…

Production & Distribution…

Listen Help customers rave about

it!

Stages of Revision…

Session Objectives

• Identify how to create innovation strategy• Describe how to cascade innovation• Describe how to develop innovation teams

Creating an Innovation Team

CEO Role: • Inspire vision• Support

Innovation Process

• Reflect value of innovation

Innovation Talent Spur

From prudent, sound risks to… taking risks & breaking the rules!

cre

Innovation Creative Phase

Execution Phase

A simple innovation model/team

Creators

ConnectorsDevelopers

Doers

The Creative Phase

Creators bring new ideas

Connectors turn ideas into a solution with value

Visionaries, brainstormersdesign and marketing talent,out-of-box thinkers

The Execution Phase

Developers create actionable solutions from a concept solution

Doers get solution to market

Problem-solving ability, project-management, engineering, and quality improvement skills

Creating an Innovation Team

Senior Leaders: • ‘Destination’ not driver of innovation• Allocate resources• Resolve barriers• Monitor outcomes• Support communication, project

management and recognition

Creating an Innovation Team

Other Leadership Roles:• Innovation Manager (project manager)• Business Unit Manager • Mid-level Managers• Quality Manager

Creating an Innovation Team

Employees• Process owners• Cross-departmental representatives• Voice of Customer feedback• Fresh eyes

Session Objectives

• Identify how to create innovation strategy• Describe how to cascade innovation• Describe how to develop innovation teams• Identify how to harvest innovation results

Harvesting Innovation

Strategies for Success…

An Innovation Framework

Top-down strategy, bottom-up process

Innovation Leadership for Results

CEO/Senior Team:• Visible advocacy• Strategic innovation vision• Inspire workforce• Integrated team structure & resources• Accept failure• Talent spur• Bias to act, try, explore, create anew

cre

Innovation Creative Phase

Execution Phase

Align Personalities to Roles

Creators

ConnectorsDevelopers

Doers

Innovation Team: Success Tips

Team/Team Leader: • Use a systematic innovation process• Create places for idea connections• Engage and understand customers• Prototype, prototype, prototype• Accept failure as early learning• Make solutions user-friendly• Produce the goods!• Bias to act, try, explore, create anew

Growth requires Innovation!

Why Strategic Innovation?

Session Objectives

• Identify how to create innovation strategy• Describe how to cascade innovation• Describe how to develop innovation teams• Identify how to harvest innovation results

1) Identifying a need and desire to Innovate

2) Developing an innovation strategic priority

3) Developing an innovation process

Developing a Basic Innovation Strategy…

Resources

“Strategic Innovation - Getting Started”www.pursuit-excellence.com/resources

Tom & David Kelley. Creative Confidence2013:Crown Publishing Group, NY

Growing Organizational Innovation

www.pursuit-excellence.com

1-855-837-7200