Organization oriented creativity and innovation 20140616 [innovation journey]

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1 16 มิถุนายน 2557 Innovation Journey “นวัตกรรม” ความรู้ฉบับนักเดินทาง การคิดเชิงนวัตกรรมในระดับบุคคลสู ่ระดับองค์กร Organization Oriented Creativity and Innovation

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Transcript of Organization oriented creativity and innovation 20140616 [innovation journey]

  1. 1. 116 2557 Innovation Journey Organization Oriented Creativity and Innovation
  2. 2. 216 2557 #1 Innovation | Component | System |Value #2 (Individual) #3 (Organization) #4 Hacking VS ShanZhai Model #5 Neuro-Linguistic Programming (NLP) #6 | |
  3. 3. 316 2557 0 (MOST WANTED) 1. ( - ) 2.
  4. 4. 416 2557 #1 Innovation | Component | System |Value
  5. 5. 516 2557
  6. 6. 616 2557
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  8. 8. 816 2557 (Innovation): / /
  9. 9. 916 2557 (Long Wave Cycle) : :
  10. 10. 1016 2557 iPhone 6 | iPad Air
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  12. 12. 1216 2557 3
  13. 13. 1316 2557 Imagination Improvement Object / Subject Radical Innovation Incremental Innovation Im2
  14. 14. 1416 2557 Imagination
  15. 15. 1516 2557 Improvement
  16. 16. 1616 2557 | | ?
  17. 17. 1716 2557 1
  18. 18. 1816 2557 3,000 (Component) (System)
  19. 19. 1916 2557 (Diffusion) (Standard)
  20. 20. 2016 2557 (continuous) (imitation)
  21. 21. 2116 2557 1
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  26. 26. 2616 2557 Value Unmet need Utility Customer Production Owner Stakeholder Founder Investor Supporter2nd Customer Prosumer Staff Supplier
  27. 27. 2716 2557 1 2
  28. 28. 2816 2557 Object Subject Marketing Decision Branding Interest Buy Loyalty
  29. 29. 2916 2557 Object / Subject Utility 7-11 Quality Utility Form Utility Place Utility Quantity Utility Time Utility
  30. 30. 3016 2557 Utility Value 2 Utility Value : Exchange Value : Exchange
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  33. 33. 3316 2557 #2 #3 (Individual - Organization) 2 Creativity Direction Information Evolution Revolution Summary
  34. 34. 3416 2557 2
  35. 35. 3516 2557 2
  36. 36. 3616 2557 2 Be Simple Got out of the box Be crazy Dont give up
  37. 37. 3716 2557 2 ?
  38. 38. 3816 2557 2 New Technology Local Technology Basic Knowledge Communication Compare Information
  39. 39. 3916 2557 Direction 2
  40. 40. 4016 2557 2 FIFA
  41. 41. 4116 2557 2 : http://www.fifa.com/worldranking
  42. 42. 4216 2557 2 Information /
  43. 43. 4316 2557
  44. 44. 4416 2557 (Business Excellent) Productivity Quality Time Cost Innovation Unique Selling Point Business Model iGood/iHuman
  45. 45. 4516 2557 2 1 2
  46. 46. 4616 2557 2 Ball Factory : Definition & General Understanding of Innovation 2 8 3 1 --> 2 --> 3
  47. 47. 4716 2557 2 Target : Time | Error Pressure Benchmark
  48. 48. 4816 2557 2 Ball Factory : Definition & General Understanding of Innovation Innovation = Change Culture Benchmark = Qualified target but possible Evolution = Small change | Individual Revolution = Big change | Group | Policy
  49. 49. 4916 2557 2 Evolution Revolution
  50. 50. 5016 2557 2 Ball Factory : Definition & General Understanding of Innovation Objective Rule Killer phrase New process | Technology Trial & Error solution Benchmark Pressure
  51. 51. 5116 2557 Summary Innovation IDEA Invention Diffusion Social | EconomicDirection Evolution Revolution
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  53. 53. 5316 2557
  54. 54. 5416 2557 20% 50% 80% 02:00 12:00 24:00
  55. 55. 5516 2557 (Business Excellent) Productivity Quality Time Cost Innovation Unique Selling Point Business Model iGood/iHuman
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  57. 57. 5716 2557 Direction Incentive Innovation Business Core competency Mission/ Vision Human Capital Mean of DistributionMean of Production
  58. 58. 5816 2557 | | | | |
  59. 59. 5916 2557 #4 Hacking VS ShanZhai Model
  60. 60. 6016 2557 iPed- iPad-Apple ?
  61. 61. 6116 2557 Parody Examples in China
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  64. 64. 6416 2557 ? 1990 2010
  65. 65. 6516 2557 Parody Examples in China
  66. 66. 6616 2557 The 50 Most Innovative Companies 2010
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  68. 68. 6816 2557 Great Wall of IT ?
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  74. 74. 7416 2557 #5 Neuro-Linguistic Programming (NLP)
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  76. 76. 7616 2557 Fun ipad 2 ipod HD foremost DVD Convenience Comfort projector case iphone E-book projector Dictionary online / digital Clean Smart Flash drive PDA order hybrid Health
  77. 77. 7716 2557 Fun : Convenience : Comfort : Clean : Smart : Health :
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  80. 80. 8016 2557 Mesolimbic Dopamine
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  83. 83. 8316 2557 Dopamine
  84. 84. 8416 2557 mirror neuron
  85. 85. 8516 2557 Neuro-Linguistic Programming (NLP) Neuro Linguistic Programming 5
  86. 86. 8616 2557 Neuro-Linguistic Programming (NLP) Object Subject
  87. 87. 8716 2557 + + + - - -
  88. 88. 8816 2557 NLP Communication Model
  89. 89. 8916 2557 NLP Communication Model 5-Satz technics argumentation + 20
  90. 90. 9016 2557 NLP Communication Model 1. The Belief System 2. The Mental Syntax 3. The Physiology
  91. 91. 9116 2557 #6 | |
  92. 92. 9216 2557 - - - - - - - - -
  93. 93. 9316 2557 Business processProject process Technology push Market pull Core competency Innovation Business Concept StrategyResource CustomerSupplier Company
  94. 94. 9416 2557 Engineering The sciences The social sciences Management Economics Communications Public administration Law
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  96. 96. 9616 2557 ( )
  97. 97. 9716 2557 Three stage of a creative ecology Every one is Creative Creativity need Freedom Freedom need Market Creativity & Innovation John Howkins the Creative Economy: How people make money from ideas
  98. 98. 9816 2557 innovation projects 2006LPG composite & FWM Quick Release Fixture RMM & polymer lamp pole Patent & branding Cario Bravo Advance CeramicsU2 profile press CQB Simulation System 2007 2008 E3 product Innovation Project 5 Year : 38 Projects IAS 3 Year : 12 Services Income 3 Year : 1,224,000 Baht Localize Search 2 layer BW Leather cutter VRH saving i-gool bathtub Electric Injection
  99. 99. 9916 2557 This year 2010 innovation projects Free point PIN distribution Dinsow service robotics The Next ONE insulator solid core suspension LPG composite cylinder Fluorescent nano TiO2 MARATHON system Anti mice ink 2010 I-Zecure Intelligent Safety Accessory People Counting: Sync Server Kontrol measurement robot for railway monitoring New ARGARD Bluetooth Micro Needle VitalTrack 2009 2010
  100. 100. 10016 2557 Ultrasonic Equipment for Physical Therapy This year 2011 innovation projects Inno-Scan Palm Vein Biometric Advance Assault Amphibian Vehicle (AAAV) CareBot Robot for Vital Signs Monitoring I-Cap Dispensing Bottle Caps WiBoltz Wireless Power Transmission xTUAV High Performance Medium UAV H-Pad Carbon heater sweater BIG BAO Light weight container with sandwich panel 2011 2012
  101. 101. 10116 2557 2 VALUE IDEA FEEDBACK Value Idea Feedback 3 1 IDEA Searching 2 IDENTIFICATION 3 IDEA Testing Idea Feedback
  102. 102. 10216 2557 2 VALUE IDEA FEEDBACK
  103. 103. 10316 2557 1. Customer Journey : Services map 2. Customer Experience : Emotion map 3. Customer Value : Cost-Impact analysis
  104. 104. 10416 2557 Morphological Analysis CustomerX : Emotion map
  105. 105. 10516 2557 Morphological Analysis CustomerValue : Cost-Impact analysis Low Cost High Cost High Impact Low Impact #1 #2#3
  106. 106. 10616 2557 02 644 6000 133 081 7575 058 [email protected] www.pantapong.com