ORGANIZATION ABP PVT. LTD. BRAND …...INMA SUB CATEGORY: BEST IDEA TO ENCOURAGE PRINT READERSHIP OR...
Transcript of ORGANIZATION ABP PVT. LTD. BRAND …...INMA SUB CATEGORY: BEST IDEA TO ENCOURAGE PRINT READERSHIP OR...
INMA SUB CATEGORY:
BEST IDEA TO ENCOURAGE PRINT READERSHIP OR ENGAGEMENT
ORGANIZATION – ABP PVT. LTD.
BRAND – ANANDABAZAR PATRIKA
FUNCTION – AUDIENCE DEVELOPMENT
Engagement 1: Bangalir Biswacup
GOAL WE ARE RUNNING FOR
Create brand ambassadors in our readers in
every neighborhood by making them famous
through our newspaper
CELEBRATING NOT JUST A SPORT, BUT AN EMOTION
.
Bengalis change their national identity and represent either Brazil,
Argentina or Germany during every football World cup. They decorate
their homes, neighbourhood, clubs in the colours of their favourite teams.
2018 was no exception.
Our programme was designed to celebrate this mood. Therefore, the contest
asked the readers to share pictures of how they have captured the World Cup
mood at their home/club/neighbourhood.
A celebrity footballer went to the winner’s home/club/neighbourhood and
watched match of their favourite team from that place
This entire episode got reported in the newspaper
Context
Core model
Exciting gratification
CELEBRATING NOT JUST A SPORT, BUT AN EMOTION
Call for action ads for Argentina fans to send in their
photographs of celebration
Advertisement featuring the celebration
photographs pf the club where the members
enjoyed the match with the celeb
CELEBRATING NOT JUST A SPORT, BUT AN EMOTION
Call for action advertisements for Germany fans
to send in their photographs of celebration
Advertisements featuring the celebration
photographs of the club where the members
enjoyed the match with the celeb
CELEBRATING NOT JUST A SPORT, BUT AN EMOTION
Advertisements featuring the celebration photographs of the clubs where the members enjoyed the match
with the celebs
CELEBRATING NOT JUST A SPORT, BUT AN EMOTION
Editorial coverage of the celebration at clubs with the celebs
A closure advertisement with a thank
you note to the readers for their
sportsman spirit
Engagement 2: Lens Bondi Borsha
CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY
Readers were asked to share photographs that had monsoon as the core subject.
Multiple call for action advertisements were developed where readers were asked to send their monsoon photographs
Core model
Exciting gratification
The best photographs along with their sender’s name and pictures were
published in the newspaper
CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY
Winner photographer became famous as his image along with his photograph got published in the newspaper
CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY
Winner photographer became famous as his image along with his photograph got published in the newspaper
CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY
Winner photographer became famous as his image along with his photograph got published in the newspaper
CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY
Winner photographer became famous as his image along with his photograph got published in the newspaper
Engagement 3: Boshe anko Borsha
NURTURING TALENT IN KIDS
Kids were asked to share
paintings with monsoon as the
subject. The best drawings along
with their sender’s name and
pictures were published in the
newspaper
Call for action advertisement was developed to ask kids for their paintings
NURTURING TALENT IN KIDS
Winner kid became famous as his/her painting along with his/her photograph got published in the newspaper
NURTURING TALENT IN KIDS
Winner kid became famous as his/her painting along with his/her photograph got published in the newspaper
Engagement 3: Lens Bondi Pujor Anando
CELEBRATING BIGGEST FESTIVAL OF BENGAL THROUGH THE
LENS
Readers were asked to share
photographs that had happy moments
of Durga Puja Festival as the core
subject. The best photographs along
with their sender’s name and pictures
were published in the newspaper
Call for action advertisement was developed to ask readers for photographs
CELEBRATING BIGGEST FESTIVAL OF BENGAL THROUGH THE
LENS
Winner photographer became famous as his image along with his photograph got published in the newspaper
CELEBRATING BIGGEST FESTIVAL OF BENGAL THROUGH THE
LENS
Winner photographer became famous as his image along with his photograph got published in the newspaper
Engagement 4: KHELA NIYE KHELA
CELEBRATING THE PASSION FOR FOOTBALL
An interesting crossword quiz with
questions on Mohun Bagan and East
Bengal, two arch rivals on the football
ground, was published in a special
feature on the same subject
All clues were related to football rivalry
CELEBRATING THE PASSION FOR FOOTBALL
Winner ads were published with their photographs
Engagement 5: Anander 19
CELEBRATING THE PASSION FOR FOOTBALL
Readers have been asked to share
their calendar of happiness in 2019.
The best entries along with the
sender’s name and pictures will be
published in the newspaper
Call to action ads for the readers to send in their calendar of happiness