Organisational study at AM Honda Perinthalmanna

8/9/2019 Organisational study at AM Honda Perinthalmanna

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ORGANISATIONAL STUDY

AM HONDA VISHNU KT

ANGADIPURAM LEAD COLLEGE OF

MANAGEMENT

MALAPPURAM LCANMBA145


2/14

Name & Location:

AMHonda, 294 A, NH 213Angadippuram Kerala, 679321

Brief historical perspective:

It began operations in 4th !tober 2""4# A#M# HN$A is the authori%ed dealership &or Honda

Motor!'!les ( )!ooters *India+ imited#A#M# HN$A is lo!ated at Angadipuram and has bran!hes in -irur, !hemmad, Kondott', Man.eri and a /re $eli0er' Inspe!tion */$I+ in

-hirurad# -he same management ha0e nel' opened their ne bran!h in palaad under the

name AM IN) HN$A in April 2"14 A#M# HN$A emerged as the all5India runner up &oro0erall e!ellen!e in 2"1"511 and as aarded &or the same in the All India $ealer on&eren!e

held at 8ango in Mar!h 2"11# $uring the span, the !ompan' as able to get re!ogni%ed as the

south Indias No#1 dealer man' times# AM Honda is a!tuall' the sister !on!ern o& AM Motors

*Authori%ed Maruthi dealer in south India+# -he -eam AM Honda is 0er' ell reputed &or the

team or# -he' address the other emplo'ee b' !alling :san; instead o& sir or an' other &orms#In


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r!ani"ational Structure

Here, M is taing !are o& the A!!ounts department# All these @ managers ill be oring in the

Head &&i!e, ie Angadipuram# 8ut the' all ha0e to do a periodi! monthl' 0isit to the bran!hes as

ell as need to report the short!omings to the $'# ># -he respe!ti0e manager is responsible

&or the !ontrolling and monitoring o& their respe!ti0e department ie sales manager ill be

looing &orard the things related to sales o& the 4 bran!hes# >0en tough the same management

is oning AM IN) in palaad, the managers are di&&erent#

CEO

Dy. CEO

GM

SPARE

MANAGER

SERVICE

MANAGER

HR

MANAGER

IT & PDI

MANAGER

SALES

MANAGER

MANJERI BMCHEMMAD BM TIRUR BMKONDOTTY BM


4/14

#urnover of the compan$

6==>)

#otal human stren!th of the compan$

34" as on 1362"14

%ate!ories of emplo$ees

A!!ounts Manager H= ( Audit )ales Manager )pare Manager

M H= ( Audit Asst# )horoom Manager Ast# )pare Manager

)en# A!!ountant )horoom#>e!uti0e )pare In harge

A!!ountant -eam eader 8ran!h o5rdinator ashier Mareting &&i!er ounter In !harge

=e!eptionist )pare Asst#

Service section

Bnder ser0i!e manager,

Ast#)er0i!e Manager )er# Ad0isor

=M Cloor )uper0isor

)er0# A!!ountant )er# Ad0isor

)er# =e!eption )er# Ad0isor-rainee

=> CDI

Ast# ors Manager /$I o5ordinator

ors Manager Cloor ontroler

A!!ident In !harge House Keeping

Me!hani! )e!urit'

Me!hani!-rainee ashing

/ainter /ainter E Helper -e&lon


5/14

-he abbre0iations that are used in the table are F

=M5 ustomer =elations Manager

CDI5 Cinal Dualit' Inspe!tor

/$I5 /re $eli0er' Inspe!tion

=>5 ustomer =elations >e!uti0e

HR policies of mana!ement

• An emplo'ee is eligible to tae one lea0e in a month

• I& heshe has not taen the lea0e in a month it !an be !arried &orard to net month till

$e!ember#

•

In $e!ember 31st

balan!e eligible lea0e ill be en!ashed or !arried &orard as per thedis!retion o& management#

• Cor taing lea0e, lea0e appli!ation must be submitted to H= department a&ter getting

signature &rom departmental head8r head# In !ase o& si! or emergen!ies lie &uneral

emplo'ee should in&orm the &un!tional head and should submit the appli!ation

immediatel' a&ter lea0e#

• -hose ho are not submitted the lea0e appli!ation ill be !onsidered as A8)>N- and his

salar' ill be !ut o&& &or to da's#

'hich all la(our contract and num(er of emplo$ees

At present no !ontra!t is there#

Product, ($ product

-he produ!t the' are selling is HN$A to heelers, hi!h is supplied b' HN$A# -he

produ!t !an be di0ided into 2#

1# Motor bies2# )!ooters


6/14

In bie segment, the' ha0e

1# $ream Neo 5 the 11" bie, hi!h gi0es a mileage o& 74 mpl# It !omes ith 3

0ariants pri!ed beteen =s 42""" and 46"""#

2# $ream Guga5 the 11" bie, hi!h gi0es a mileage o& 72 mpl# It !omes ith 3

0ariants pri!ed beteen =s 4""" and @1"""#

-hese 2 models ie $ream Guga ( $ream Neo are the 2 target models o& Honda#

3# 8 )hine 5 the 12@ bie, hi!h gi0es a mileage o& 6@ mpl# It !omes ith 3 0ariants

pri!ed beteen =s @"""" and =s @7"""#4# 8 Bni!orn 5 the 1@" bie, hi!h gi0es a mileage o& 6@ mpl# It !omes onl' in one

0ariable, pri!ed =s 67"""#@# 8 -rigger5 the 1@" bie, hi!h gi0es a mileage o& 6@ mpl# # It !omes ith 3

0ariants pri!ed beteen =s 69""" and 7"""#6# 8= 1@"=5 the 1@" ra!ing model bie, hi!h gi0es a mileage o& @" mpl# # It !omes

ith 2 0ariants pri!ed beteen =s 1,2",""" and 1,22,"""#7# 8= 2@"=5 the 2@" ra!ing model bie, hi!h gi0es a mileage o& 42 mpl# # It !omes

ith @ 0ariants pri!ed beteen =s 1,@7,""" and 1,92,"""#

no into the s!ooter F

1# A!ti0a I5 the 11" s!ooter mainl' &o!us on ladies !omes ith onl' one 0ariant and

pri!e is =s 47"""#

2# A!ti0a E the 11" s!ooter* Indias largest selling to heeler+ mainl' &o!us on both

gents ( ladies !omes ith onl' one 0ariant and pri!e is =s 49"""#

3# A!ti0a 12@5 the ne entr', a 12@ s!ooter, !omes ith 2 0arients and pri!ed beteen

=s @6,""" and 61,"""#

4# $io 5 the 11" s!ooter mainl' &o!us on teenagers !omes ith onl' one 0ariant and pri!e

is =s 47"""#

@# A0iator E the 11" s!ooter mainl' &o!us on gents !ategor' !omes ith 2 0arients#

/ri!ed beteen =s @""" to =s 62"""#

• Honda is stating a milege o& 6"mpl to all the s!ooters

• All the pri!e ill !hange a!!ording to the lo!ation

• /ri!e indi!ated here is e# )ho room pri!e#

At present the' are ha0ing a good produ!t line to target all the segments# A total o& 12 models are

there to satis&' the !ustomers#


7/14

-he models &rom honda are as &ollos F

Honda Aviator

Honda Activa )*+


8/14

Honda Activa i

Honda Activa


9/14

Honda io

Honda %BR*+-


10/14

Honda %BR )+-

Honda Unicorn

Honda Shine


11/14

Honda ream Neo

Honda #ri!!er


12/14

Honda ream .u!a

#a!line, ad

-he Honda tagline i#e#, :poer o& dreams; is used along ith :I en.o', the ?ualit';, tagline o&

AM#Honda

-he' themsel0es are using &le, nes paper ads, maga%ine ads along ith - ads the Honda are

pro0iding

ar0et share

In malapuram distri!t there is one more Honda dealer i#e# BnirideHonda *shorooms at

malappuram ( nilambur+ the maret share o& the 0ehi!les selling are nearl' 7" J#

Process from Ra1 aterial to 2inished Products & Production S$stem

-he produ!tions are done &rom the 4 &a!tories in India and its transported to the shoroom using

huge tru!s# Its then unloaded to the /$I */re $eli0er' Inspe!tion+ !entre in -hiruad *2Km

&rom Head &&i!e+# Crom there the etra &ittings as ell as !he!ing are done be&ore going to the

&inal !ustomer#

3nventor$ S$stem

CIC method is &olloed here the model hi!h !omes &irst ill go &irst to the hands o& the

!ustomer#

4ualit$ S$stem

Honda itsel& is gi0ing high priorit' to the ?ualit' aspe!t and as the dealer is not ha0ing an' role

in the produ!tion aspe!t, in !ase o& &inal produ!t the' are not doing an'thing, but during the time

o& ser0i!e the' are gi0ing mu!h importan!e#


13/14

#echnolo!$ &its up!radation

In !ase o& ser0i!e e?uipments the' are upgrading their ma!hineries during !ertain inter0als#

anpo1er evelopment Activities

Cor ne emplo'ees

-here ill be indu!tion training &or hal& da'#

Cor >isting >mplo'ees

-raining programmes ill be there on!e in e0er' to month ill be there &or the sales people,

&or the ser0i!e people there ill not be that mu!h training

S$stem of utsourcin! /Su( %ontractin!

No su!h outsour!ing or, in !ase o& re!ruitment the' are !onta!ting )tair


14/14

@# $emo 0an displa's, et!

II# An' other spe!ial s'stems pra!ti!ed b' the Bnit /ro!edures in Cinan!e A!!ounting,

Materials In0entor' et!

Cinan!e E tall' so&tare &or all the bran!hes

In0entor' E in !ase o& spares and ser0i!e $M) so&tare *$ealer Management s'stem+ is there to

!ontrol as ell as monitor the sto! and sales#

III# Industrial =elationsF

=elationships ith emplo'ee insuran!e &irms, ad0ertisement &irms, se!urities, s'stem

maintenan!e et!#

1# )tanding orders)er0i!es =ules

NA

2# Management E Bnion =elations-here is no orers union there

3# 0erall nature o& Management E Bnion Agreements )ettlements

A er' ell !oordinated as ell as good team or is there#

An' other )'stem /ro!edure Cun!tion hi!h !reated !uriosit' in 'ou

Ges #It as during 2"13 August the sales ent 0er' lo and it tou!hed to a re!orded lo o& 621

units# -hen a lot o& internal reshu&&ling and mar eting a!ti0ities are done#

%ontact etails

)ubhasree MN

H= manager

99@4""111

Organisational study at AM Honda Perinthalmanna

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