Organisational Study

Tarun Bharat Daily Private Ltd, Belgaum.

Executive Summary

A project is containing the organizational study and market research on Readers perception

towards subscribers of Tarun Bharat daily at Belgaum.

Tarun Bharat is the market leader in the region. But increase in the competitions has resulted

know and understand the factors and their performance which have direct impact on satisfaction

level of the readers. Hence to maintain its position and expand its circulation requires

understanding the readers market.

It was an opportunity to learn the practical aspects of industry, and all departments and their

functions and hierarchy of the management, product profile and the production process. I had

chosen this topic concerned to company requirement and support from internal guide.

Accordingly I set the objective & collected the required information through structured

questionnaire that included requirements what the company needed. Questionnaire is attached in

the report; the survey is carried in the region of Belgaum city. The survey revealed that

performance, quality & service are the major factors.

The sample size for the survey was 50 readers and method was through personal interview by

administrating the questionnaire. Analyses and interpretation with help of SPSS software.

Bharatesh Education Trust’s Global Business School, Belgaum.


Chapter 1

Industry Profile



Introduction to Newspapers

Newspapers generally consists of predetermined combination of information news and

advertising, Newspaper publication is usually issued on daily or weekly basis, the main function

of which is to report news and other information in an up to date, and factual manner, many

newspapers also furnish special information to readers, such as weather reports, television

schedules. The provide commentary on politics, economics, arts and culture and sometimes

include entertainment features, such as comics and crossword. Newspaper depends on

commercial advertising which is main source of revenue.

Present scenario is that by the time, they read newspaper, most people have already

learned about breaking news stories on television and internet. Readers rely on newspaper to

provide detailed background information and analysis, which television newscasts rarely offer.

Newspaper not only inform readers that an event happened but also help readers understand what

led up to the event and how it will affect the world around them. Newspapers as known today are

complete with advertising and a mixture of political, economic social news and commentary.

During the last decade business environment has become more challenging for daily

newspapers, they concentrated on both learning what their two customers groups readers and

advertisers want from newspaper, this has brought changes to the news making process, rather

than relying strict journalism, newsroom managers have encouraged reporters and editors to pay

more attention to perceived readers interests and shape content accordingly, this practice has

drawn praise and criticism.

Newspapers are clearly undergoing a renaissance through new products, new formats,

new titles, new editorial approaches, better distribution and better marketing. Competitive



landscape has now drastically changed with major publishers trying to expand initiating price

wars and marketing campaigns to win readers.

Worlds Newspaper Industry

According to the report of World Association of Newspaper, Nearly 515 million

newspapers are sold daily read by estimated more than billions people worldwide. China India

and Japan were the world’s biggest market; china took over Japan as the country with highest

number of publication in the world, China sells 107 million, India 99 million, and Japan 68

million copies daily, Japan takes first five places in largest newspapers; India is the world second

largest market for newspapers industry.

Three quarters of the worlds 100 best selling newspaper were now in Asia where sales

were 4.1 percent of the years, Indian newspaper sales increase to 11.2%. The figures from

WAN’s annual survey of press trends, were released to more than 1,300 publishers, editors and

senior newspaper executives from 81 countries attending the World Newspaper Congress and

World Editors Forum. Asia’s biggest ever gathering. Next meet will be held in August 2010.

Worldwide newspaper circulation grew 2.1 percent; the number of daily titles was up to

2% and advertising revenue rise 5.3%, its biggest jump in four years. About 51 million copies

circulated in USA, but according to report of Newspaper Association of America, total

newspaper advertising revenues in U S have declined 44% from $49.9 billion to $27.6 billion in

2009.

The study conducted in late 2008, examines the forces shaping the American newspaper

industry. These include changing marketing strategies and the emergence of digital media that

are affecting newspaper advertising revenues, circulation will come down by 26% in future 10

years. India’s newspaper evolution is nearly unmatched in world press history, because its sales

increased by 11.2% and also advertising revenue.



Indian Newspaper Industry

The Indian newspaper industry can be primarily segmented across two categories English

newspapers and regional/vernacular newspaper i.e. vernacular language newspaper like Hindi,

Marathi, Kannada, Telgu, Gujrathi, Bengali, and Tamil etc.

The advent of the first newspaper in India occurred in Calcutta (Kolkata), James Hickey

is considered the “father of Indian press” as he started the first Indian newspaper ‘Bengal

gazette’ in January, 1780.The first newspaper in vernacular language is Digdarshan and next

Samachar Darpan in Bengali published on May 23, 1818.according to WAN Dainik Jagran Daily

is having highest circulation about 19 lakh 11 thousand copies daily, which is published in Hindi

language. Bombay Samacahr is the newspaper with highest longevity in India published in

vernacular language in1822 in Gujrathi language, and The Statesmen in English published in

1819 with highest longevity. Times of India, Statesman and Pioneer were under British

ownership till 1964.

Booming economy and the opportunity to raise funds a well developed financial market

have also contributed to the growth of the newspaper industry in India. Indian newspaper

industry had more than Rs 15,500crores of turnover. The size of media industry in India as

portion of GDP is estimated at 0.7%, Newspapers in India have almost created a huge industry in

the nation, it publishes the largest number of ‘paid-for titles’ in the world, the total number of

newspaper and periodicals published in India was around 41705, which include 5525 dailies and

14743 weeklies, 150 of them are major publications, are published daily in nearly 100 languages.

And about 242 million readers, Hindi newspapers have highest circulation in India. During last 5

years the percentage of adults who read newspaper increased by 4 percent from 45 to 49 percent.

Assuming a population of 620 million adults over the age of 15, as the NRS report that means



well over 25 million people in India have begun to read newspaper or magazine for the first time

in these two years, While 62 percent of the 183 million in urban areas read a newspaper each

week, and 29 percent of 437 million rural residents do so.

Newspapers collect their news from the news agencies. India has four dominant news

agencies namely, Press Trust of India, United News of India, Samachar Bharti and Hindustan

Samacahar.

Regional newspapers have highest circulation than that of English dailies which has overtaken

till 1990,hindi newspaper have highest circulation, increase in literacy rate had direct positive

effect on the rise of circulation of the regional papers, they have several edition for particular

state to offer a complete scenario of local news for the readers, thus advertisers also realized the

huge potential of the regional paper market, advertises paid revenues to the newspaper house and

in return publicized their product throughout the locality, newspaper in India not only acted as

news providers but also promoters of certain market products, some the newspaper like

Economic Times, Business Standard, Business line carries news about economy companies

finance stocks and various other news.

International apex bodies are Associated Press, United Press International and

Reuters. And World Association of Newspaper (WAN), Other Apex bodies governing

newspaper industry is Indian Newspaper Society (INS), Indian Readership Survey (IRS),

Newspaper Readership Survey (NRS), and Audit Bureau of Circulation (ABC).

Darpan was the first Marathi newspaper started on 6th January 1832, Kesari and

Sudarak were others started by freedom fighter Bal Gangadhar Tilak. Lokmath is having highest

circulation in Marathi daily in Maharashtra. Also it is one of the top 10 newspapers in India.

The media in India represents a confluence of paradoxes: tradition and modernity;

anarchy and order; diversity and unity; conflict and cooperation; news and views; feudalism and

democracy; the free market and monopoly. Press and will determine the future of India’s

communication culture, the force of public interest and the market economy strive for greater

freedom and openness, the press and public hunger for news promote a culture of media that is

fast replacing the legacy of a feudal and colonial system of the country.



Leading Newspaper in India

Dainik Jagran

Times of India

Dainik Bhaskar

Malayala Manorama

Hindustan Times

Chapter 2 Company Profile



Company Profile

Name of company - Tarun Bharat Daily private limited

Year of set up - 1919

Founder - Late Shri Baburao Thakur

Chairman & Managing Director - Shri Kiran Thakur

Executive Director - Prasad Thakur

CEO - Deepak Prabhu

Type of company - Private Limited

Business Activity - Newspaper print Industry

Registration number - 3735/35

Head office - Narvekar Galli Belgaum

Publication place - 3542, Narvekar Galli Belgaum

Ph no – 0831-2404333

Website - http// www.tarunbharat.com



History of Tarun Bharat

Tarun Bharat daily is the most respected Marathi daily, being the first choice of readers

Every day Tarun Bharat touches the lives of the people of Belgaum Goa Sindhudurg and

Ratnagiri, It was launched in 1919 by Shri Baburao Thakur has monthly newsletter who was

influenced by independence movement in Belgaum. Today it is printed in three districts and

published from seven centers.

With zealous Endeavour to fight injustice and bring about a change in mass perceptions it

sailed through tough times only through its dedication. In 1921 it started with its own printing

unit. On 1st August 1924 it started it as weekly. From 1930 to 1932 Tarun Bharat wholly

committed in civil disobedience movement. This, Invited British who sealed Tarun Bharat office

in 1930. Premises was ransacked, later after two months they got bail under press ordinance for

charge of Rs 2000. During this period publication was stopped later it bounced back after couple

of months with more power.

After India got independence, the division of states cause border dispute in Belgaum.

Tarun Bharat became the mouthpiece of Maharashtra Ekikaran Samithi. After demise of founder

baton of legacy passed on to Shri Kiran Thakur, in 1986 border dispute initiated under the

leaders since Tarun Bharat was important in mass movement, to stop its publication many of its

employees and premises were attacked and reporters were imprisoned, Wife of founder Mai

Thakur took it upon herself to run publication, it was torch bearer of the time, but in true sense it

maintain its spirit, now it is placed in mind and heart of public, it is respected organization sums

to faith and portrays. While cementing its traditional strengths they also geared to face new

challenges and enhance emotional contact with its readers.



The reign under Shri Kiran Thakur heralded new era in technology efficiency and his

dedication has editor and practice in journalism it made possible to reach this millstone, from last

five years he has been elected has the member of Indian Newspaper Society highest Apex body

in newspaper industry in India. Tarun Bharat daily newspaper published in different districts of

three different states, it is 90 year old Marathi newspaper with readers in North Karnataka

Maharashtra and Goa, and it has seven editions published from Belgaum, Kolhapur, Ratnagiri,

Sangali, Sindhdurg, Satara and entire Goa state.

As social responsibilities Tarun Bharat put foundation for 125 Marathi, 52 Kannada and

Urdu primary school and also famous RPD and GSS colleges of Belgaum along with other

fellow associates during its initial stage, and English medium primary school and recently started

PUC College at Zamboti village by Tarun Bharat Trust.

Lakhs of copies are sold every day across three states. 1.4 million Readers spread across

cities as well as rural area. It is certified by Audit bureau of circulation .it has seven edition

published from Belgaum, Sindhdurg, Ratnagiri, Sangli, Satara, and entire Goa state and also

circulated in Hubli, Dharwad, Pune and Mumbai, some of the copies are posted to UK and US. It

has also has its internet edition, It has more 2000 reporters and feature writers involved in its

publication.

In spite of number of leading English and other vernacular dailies, it is preferred choice

by people from all society in its region, an in house prepress and R&D team enables to reach

maximum readers, it is the ideal choice by marketer to reach its customer as wide circulated

newspaper in its leading region, Tarun Bharat is an undisputed leader in Belgaum, Goa,

Sindhudurg, And Ratnagiri, they have garbed many awards in newspaper industry.

Some of popular supplements to reach specific group of readers, supplements like

Gharkul on Sunday which covers household, Real Estate, interiors, vastu shastra, and properties

Aksharyatra it is editorial supplements contents literature, commentary on booming issues,

khazana is homemaker’s guide, covers cuisine, health, and astrology tips by famous personality

Champion supplement is especially for children. Contains small stories drawing puzzles etc

Classified supplement is especially on small classified ads on Sunday which is most popular

Apart from they provide yearly two magazine on literature during time of Diwali festival and



yearly budget bulletin in English is provided to readers when budget is announced by

government well written editorials are known for their unbiased and informed commentary on

events.

Tarun Bharat has advanced printing facilities at three locations Goa, Belgaum and

Kolhapur, printing press in Belgaum compares to best in the industry, using latest technology

like Computer to Plate (CTP), along with printing machine they have cutting, pinning, glue

binding machine.

The newspaper believes in independent and fair journalism and strives to inculcate values

in staff. A band of hardcore professionals bonded together by team spirit, the journalism

practiced by Tarun Bharat lays equal stress on quality, credibility, and accuracy.

The company sees content creation, processing and management as its core competence.

Along with this it satisfies the aesthetic needs of its readers with innovative layout and design in

all its publication achieve high communication impact by helping the reader cut through all the

information clutter. They are now focusing on making its publication superior, not in terms of

reading material but also in technology and quality.

Different Editions of Tarun Bharat Daily

Belgaum Edition

Sindhudurg Edition

Goa Edition

Ratnagiri Edition

Kolhapur Edition

Sangali Edition

Satara Edition

Internet Edition



Preface of seven Editions

First Edition started in 1919 by Baburao Thakur in Belgaum, first it was monthly

newsletter later change to weekly than to daily. Tarun Bharat is the first choice of the marketer

for his promotional ads. Belgaum is fragmented with different language people. In spite of

Marathi daily other language knowing people prefer to read Tarun Bharat, Tarun Bharat is

leading newspaper daily in this region comparing to other language newspaper, with highest

circulation in city, certified by ABC (Audit Bureau of Circulation). Head quarter is situated here

premises is in Narvekar galli Belgaum and printing press with latest technology in new premises

in Hindalga Belgaum.

Players in Belgaum District Market

Vijay Karnataka Kannada Daily.

Sakal Marathi Daily.

Indian Express English Daily.

Second Edition was launched in 1983 in Sindhdurg by Kiran Thakur son of founder,

Tarun Bharat founded its way even to the most remote hamlet in konkan area. The district with

awesome beaches, It has also historical back ground i.e. salt satyagraha of 1930 has took place

here. Its matter of pride that no one believes an incident until it is published in Tarun Bharat. It’s

leading newspaper with highest circulation in the region, certified by ABC.

Players in Sindhudurg District Market




Pudhari Marathi Daily.

Prahar Marathi Daily.

Third Edition launched in 1984 in Goa. It is state level edition, Goa is internationally

renowned for its beaches, it is popular destination for European countries, and also it is Christian

pilgrimage sites in Asia and famous Hindu temples in north Goa. It handles 12% of tourist

arrivals in India and richest state with GDP. Tarun Bharat daily has special place in Goa people,

due to its contribution in Goa liberation movement Tarun Bharat started with only 25 copies

were sold out now its highest circulated newspaper daily in Goa, and also the have printing press

in state.

Major competitors in Goa

Navhind Times English Daily.

O herald English Daily.

Gomantak Marathi Daily.

Times of India English Daily.

Fourth and Fifth Edition launched in 1992 in Kolhapur and Sangli, it was matter of

pride to Tarun Bharat to step in southern Maharashtra. Kolhapur is one of the city with highest

per capita income after Mumbai with historical background of Indian film industry and famous

Kolhapuri market. Sangli is the largest trading center in turmeric in Asia, it is called sugar belt of

Maharashtra and high quality of grapes, international wine institute, and multi specialty hospitals

in Miraj merged twin city. Taking in consideration huge market for newspaper Tarun Bharat

launched its edition it was hard to enter because already it was covered by other players but

Tarun Bharat made unique place in the market now it is placed third in this region with tough

competition from the leaders of this region. They have their own printing press in Kolhapur.



Where printing of four editions Sangli, Kolhapur, Satara and Ratnagiri is done and distributed

from the Kolhapur office.

Major competitors in Kolhapur and Sangli



Lokmath Marathi Daily.

Punya Nagari Marathi Daily.

Sixth Edition launched in Satara in 1995, has this place has historical background,

many Marathi readers and famous hill station which conclude huge market and chance to

expansion as Marathi newspapers they launched its edition in this region they struggled hard

with more competition from leaders of the region with its core competence it made its mark in

the region and placed in market.

Major competitors in Satara

Aikya Marathi Daily.


Punya Nagari Marathi daily.

Seventh Edition launched in 1996 in Ratnagiri this last edition of Tarun Bharat to

expand it turned to Ratnagiri which famous for its golden mangoes ( Alphanso), it pilgrimage

site, Stupas old carved temples, and small beaches, Tarun Bharat reached hamlet of this region

people don’t believe till the matter comes in it, they are first choice of readers and also the

marketer, Tarun Bharat is highest circulated in this region with ABC certification.

Major competitors in Ratnagiri

Lokmath Marathi Daily.

Ratnagiri Times.



Sakal Marathi Daily

Production/Printing process of newspapers

There are 3 major starting points for the process;

Paper

The paper used in newspapers is thinner than writing paper. Paper thickness is

measured in gsm (grams per square meter).Typically they use 45gsm-55gsm.A4 writing

paper is about 100gsm. These arrive from suppliers as large reels from Andhra, Gujarat, and

Maharashtra. Reel weighs up to 1450kg. One reel can produce about 29,000 pages of the

newspaper.

Paper is a thin, flat material produced by the amalgamation of plant fibers, wood

pulp from pulpwood trees, largely softwoods such as spruce. Other vegetables fiber materials

including cotton, hem, and linen are used. Recycled paper is now days the most important

raw material for most packaging and newsprint grades.

Ink

Ink is crucial. There are different qualities of inks; but usually hydrophobic ink,

which do not mix with water, is used in offset printing press; they are delivered everyday

from suppliers from Kolkata and other places.



Usually four color combination is used for color printing. The colors are black,

cyan (blue), magenta (reddish) and yellow.

Plate

In order to get the image onto the paper we need aluminum plates. These have a special

polymer coating which allows the ink to stick to certain areas. Now day’s latest technology

CTP (Computer to Plate) is used by few organization

The process starts with making the plates.

The first negatives of the newspaper page by computer are taken. These are then put in a

machine which has ultra violet light. The photo sensitive polymer on the plate absorbs the light

and images of the negatives are left on the plate. This process is now been largely super ceded by

a process called Computer to Plate (CTP).

Tarun Bharat uses this latest technology computer to plate (CTP).here the image is directly

impressed from computer onto the plate using laser.

When they are made, the plates are put on rotating cylinder alongside on the press or machine.

The route that the paper takes around the press is called the web. This decides how many pages

the paper is and where the color pages are going to be.

The plate cylinders then press the image of the page onto blanket cylinder, leaving a version of

the page’s image onto it.

When the press is ready to run, the ink is switched on and chemical reaction of ink which

contains oil and the squirting of jets of water into process result in actual newspaper page black

or colored images on white background and the cylinders on the press rotate very fast and print

the newspaper. Since oil and water do not mix, the areas where ink should adhere to the page are



black or colored, and water washes away the parts where ink is not needed. This is why this

printing process is referred to as “offset”.

The large sheet of printed newsprint move on to another large piece of machinery called folder.

There, pages are cut individually and folded in order. Then conveyer belt moves the paper and

they are arranged according to the requirement tied into bundles. The bundles are now ready to

be loaded onto vehicles for distribution.

Along with printing machine other machines like cutting, pinning, and glue binding

machines are used in the production process.

Product profile

The Company is producing only one product that is Marathi daily editions, the newspaper

contains following things

First page consist of the headlines, news of the day.

Before there is a header “Tarun Bharat” two Ear panel adds on both side corners.

Below that there is line which indicates other editions, date, place from where published

and price of the paper.

On the left side of the whole page there are certain columns with brief news.

On the left side there is carton message by Administrative head Jadish Kunte

On the bottom right corner of the page there is usually ads.

On second page it consist of business news and T V programs update.

Third page is covered with local news with few ads.

Fourth page is full of editorials.

Fifth page covers police crime update with some ads of obituary.

Fifth page is continuation of news from first and third page.

Sixth page contains small ads called classified.



Seventh page covers events and function and also economic part with some government

ads like tender etc.

Eight page for Taluka level news.

Ninth page for District level news.

Tenth page covered with international event like FIFA, IPL, and Bollywood etc.

Eleventh page covers local sports news and events.

Back page contains sports news and some ads.

After this come different supplements some of them are for particular edition only.

Sometime special supplement are given for the events like Olympics etc.

Usually ads are on right side of the paper.

Value adds-on for readers

Weekly supplements

Khajana (Wednesday) serves as homemaker’s guide health astrology etc.

Champion (Saturday) especially for children.

Aksaharyatra (Sunday) covers stories, novels it is literature supplement.

Gharkul (Sunday) serves as caters to real estate, interiors, vastu shasrtra, furniture and all

home needs.

Special supplement for classified ads is given on Sunday.

SSC booklet is given on Thursday only for 10th standard Marathi medium students.

More value

Annually special supplement is given on budget known as budget bulletin in English.



Two annually magazines which is given during the time of Diwali festival, which is

awarded as the best Diwali magazine of the year 2010, magazines consists of novels stories

written by representatives and readers.

Aarti (devotional songs) booklet during the time of Ganapati festival is introduced to

readers.

ORGANISATION STRUCTURE

Organization structure is the process by which employees, facilities and tasks are related

to each other, with view to achieve specific goals. It refers to the way; work is arranged and

allocated among the members of the organization. Structural design is an important tool that used

to eliminate or minimize the impact of environmental uncertainty.

Organization design refers to managerial decisions that determine the structure and

process, mostly three types of charts are usually employed namely vertical chart, horizontal

chart, and circular chart. Tarun Bharat Daily is having vertical chart i.e. decision flows from top

to bottom.

Shown below is the top level hierarchy of Tarun Bharat Daily


Chairman & Managing Director(Mr. kiran Thakur)Executive Director(Mr.Prasad Thakur)


Departments

These three departments are backbone of the newspaper industry, namely

Editorial

Advertisement

Circulation

Editorial Department -The process of producing a daily edition begins with a meeting

of the paper’s editor’, who determine the amount of editorial copy in an issue based on

the advertising space that has already been sold. A specific number of pages is agreed

upon, and the editorial assignments are made, general first page is complied with national

international news from correspondents who send in their news electronically, editor

checks the stories sometimes rewrite them or increase or decrease the length. Additional

stories are collected from United News India, Associated Press, Press Trust of India,

Reuters and other organization that employ reporters in various cities of the globe,

reporters and representatives of the company. sort the news according to their importance

and put them into format or layout, editorial is to arrange the gathered news according to

their importance change rough information to systematic news format which would

attract readers, if any breaking news comes it is adjusted in short time, So editorial

department has more importance in newspaper industry. Many people work under this

department like typist who types all collected matter, journalist who edit the stories,

typesetter job is to correct the style, size, and width of stories, before it was done by hand

now latest technology phototypesetting is used, telegrapher transcribe the stories , who

work till mid night to bring the morning edition. Final touch will given by Editor.


Editor

Sub editor Chief Reporter

Desk Reporter Representative Typist Journalists


Reporting department

Reporting department duty is to collect news information from various source, this

department is headed by Chief reporter. Reporters are sorted and given particular task that they

separate reporters for different purpose like crime reporter, educational reporter, political

reporter, and general reporter. They also appoint reporter in different areas like small villages

and also in different states they provide them information. They collect the news in rough format

with clips further forwarded to editorial departments, they more than 2000 reporters in company,

these have huge contact in the region they reach any where to get information this department

very much important to newspaper industry.


Representatives

Desk Reporter

Chief Reporter

Local Reporter District Reporters

Editor


Circulation Department

Duty of this department starts before printing, from number of papers to be

printed; this department is headed by circulation manager under comes circulation

promotion (sales) and circulation recovery. Circulation promotion is sales promotion

reaching maximum numbers of readers, increase sales and generating sales revenue is

main aim, they appoint representatives in the villages, cities and towns who circulate the

newspaper’s, and circulation recovery is to collect or recovery the money from agents

and also unsold copies. Circulation department fix how much number of paper should

printed and how much to circulate. Circulation is mainly considered with the sale of the

newspaper, circulation of newspapers and readership are different. While calculating

circulation number of copies printed, sold, and unsold copies are taken in consideration.

After collecting or editing news it should reach the public in wide range, it is also plays

important role in generating sales revenue , Circulation department duty is to reach

maximum readers with low cost and within time.


Circulation Manager

Circulation Promotion Circulation Recovery


Advertisement/Response Department

The main source of revenue to the newspaper industry is through advertisement;

more than 65% of revenue is from advertisement. The advertising content of newspaper

can be divided into two parts, classified ads and display ads and others like obituary

tenders notice etc. Classified ads are small; text only items, display ads are obtained by

local response representatives employed by the company who actively solicit from local

business, and national response representative from outside market, these ads more visual

oriented. Advertisement department has its representatives who collect the ads from local

market. They put the ads in newspaper accordingly to customer demand but up to the

policy of the company and restrictions. has the advertising is main revenue they provide

more pages in terms more ads, display ads are charged according to size, page and color

of ad, classified ads comes under one single page, space is left out for ads while editing

the newspaper.


C M O

Local Response

Manager

National Response

Manager

Local Response Executives National Response Executives


Production/Printing Department

The work of this start when the negative of newspaper come from editorial department

negative image of the paper, exposure machine that is CTP (computer to plate) which exposes

negatives using ultraviolet rays leaves images of negative on plate, then plate is bended from two

side up to 1 inch so that it will fit on rotating cylinder of the press another team put the reel on to

machine and pass paper through web the route that the paper takes around the press which is set

accordingly number of pages papers contains and to be printed. Circulation as close contact with

production department usually they provide information that number of papers to be printed and

circulated. Production departments also maintain stock of raw materials. Their duty is to sort

papers according to requirements of agents and pack them to bundles and distribute them

accordingly to pilots who distribute them in particular regions. Printing press situated in

Hindalga area at new premises of the company. Other than printing machine, pinning, glue

binding, and cutting machine are used in the production


Production Manager

Prepress Printing


H. R Department

H R department duty is to supervise the work and help handle any grievances in the

company. They select and recruit skilled, unskilled employees according to the need of different

departments. After appointment they are given job description, company is following strict

policy, anybody at any designation found doing misinterpretation is has to face the H R manager

he will be charged accordingly. Company uses electronic bar coding machine for attendance they

provided ID card which is used to swap and register the attendance.

Main function of HR department is to access good working condition to employees, solve

the disputes between employees and also with employer, formulation of HR policy in the

organization, set rules and guidelines to the employees to be followed, maintain discipline in the

company, provide training to the employees, keep track record of the employees’ performance

and appreciate his work.

Company provides good working conditions and also facilitates with different facilities

like ESI, company uniform for production departments and vehicle are provided to senior staff

and they are awarded for their performance.


H R Manager

H R Executives


Administration Departments

Administration department- Main job of this department is housekeeping maintaining the

infrastructure, building of the company; they look at the properties of the company to be used

properly. They look at cleanness of the company appoint sweepers and maintain interiors of the

company, the maintain the vehicles of the company, i.e. fuel repair and the driver and security

personnel, the security of the company is in hands of the administration departments, they

appoint security guard and set strict policy for them. They also maintain office boys who move

documents between departments. They Maintain and take care of the machines of the company,

this department maintain library for company, canteen in the company is also controlled by the

department, this department is labor oriented also known as labor department.


Administration Manager

Security Cleaners & sweepers Vehicles & Drivers Library Canteen


Accounts Department

This department maintains Company accounts, Advertisement accounts and circulation

Accounts, this department is linked with billing department they keep track record of debtors and

creditors. Payment for purchases, salary is done by this department; they maintain all accounts of

the organization, prepare profit loss statement and balance sheet. This department also handles

the taxation part of the organization.

Billing department

Billing department is separately maintained by the company. This department keeps

record of bills of payment and bills receivable, they prepare bills for agent who circulate the

newspapers along the region, and they even make bills of advertisement department. They have

track record of cash inflow and outflow of the organization every purchase or sell of the

company pass through billing department.

Purchase and stores department

Duty of purchase department is maintained they purchase raw materials for the

production purpose like paper roll, ink, and aluminum plates, they collect requirements of every

department and purchase in behalf of the organization, their duty is to get information of

potential suppliers of materials and purchase quality products and competitive rates.

Market research & analysis department

Company maintains this department has the core competition in the market to face

competition and maintain position in the market they need to analyze the market and understand

the readers they have maintain this department, this department also looks at the diversification

and expansion of the company, they help to make changes and provide quality newspaper to its

readers. They find out the target customer which company has to get or grab, they set and

promotional tool to expand the sales of the company.



Hierarchy of departments in Tarun Bharat


Chairman & Managing Director

Executive Director

Chief Executive Officer

Circulation Production Editorial Administration Advertisement

CFO CMO

Market research

Sales AccountsBilling

Reporters

H R

Purchase & Stores


SWOT Analysis

Strength

Leader in the region

Brand image

Largest circulation

Effective network

ABC certified

Weakness

Restricted to language

Opportunity

To enter new market

Diversify to English edition

Diversify to Magazine

Threats

Entry of new player

Price wars

Competitions

Increase in production cost



Chapter 3 Project Analysis

And Interpretation



Introduction

The project consists of the topic “Readers perception and satisfaction level towards subscriber of Tarun Bharat Daily” at Belgaum.

Tarun Bharat is leading brand newspaper in Belgaum, I carried project my project in respect to company personnel and support from internal guide.

Readers who read the paper and subscriber are who purchase paper, but the readers are considered has the customers in news industry.

Hence Company wants to know customers (Readers) attitude & response towards newspaper because lots of competition and to reach maximum readers. But increase in the competitions has resulted know and understand the factors and their performance which have direct impact on satisfaction level of the readers. Hence to maintain its position and expand its circulation requires understanding the readers market.

Accordingly information is gathered through questionnaire and analysis is done and shown with graph and chart.

Perception is the process by which the people select, organize and interpret information to form a meaning full picture of the world; people can from different perception to same stimulus.

Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a products perceived performance (outcome) in relation to his expectations.

Basically sales are from two groups, new readers or subscriber and repeat readers, it always given more stress on new customer than to retain the existing, thus retention is more critical than attraction.



Project titled “Readers Perception and satisfaction level towards Tarun Bharat Daily,Belgaum ” in belgaum region.

Need of the study

This study is about readers’ perception on Tarun Bharat.

This study is to know impact of Tarun Bharat on readers.

This study is to know brand image created by Tarun Bharat.

Finding of the study to know the satisfaction level of readers.

Scope of the study

This study undertaken for Tarun Bharat Daily aims to study and identify the potential

readers, and their expectation.

This has been done by preparing a questionnaire and structured interview which contains

put forth to the respondents which would help in analyzing the willingness level of the readers.

This study would help in identifying the reasons for selecting Tarun Bharat as newspaper

for reading. All this would help in giving suggestion to Tarun Bharat in satisfying their potential

readers and market they can tap.



Objective of the study

To find out attributes which are considered important by customers while purchasing a

newspaper.

To study the growth of newspapers.

To find out the perception of customers towards Tarun Bharat newspapers.

To find out the attributes which they like in newspaper.

To amylase the considerable need of different segments.

To know the inhabiting factors which affect the circulation of newspapers?



Market research

Research: qualitative and quantitative

Methodology

Questionnaire and personal interview, questionnaire consists 15 question for 50 respondents.

Primary data

Data was collected from readers in Belgaum by administrating the questionnaire.

Secondary data

Secondary data collected for website, company personnel and also help of books and

journals.

Research approach: survey method

Research instrument: Questionnaire

Type of questionnaire: structured

Types of questions: close-ended and open-ended questions.

Sample Size: 50

Sampling type: convenient random sampling

Measuring tools: SPSS software

Assumptions

It is assumed that respondents are unbiased and answer to the question is given best of

their knowledge.



Analysis and interpretation

Language Known

Factors Frequency Percentage

English 22 44%

Hindi 29 58%

Marathi 50 100%

Kannada 28 56%

Others 9 18%

Language Known

Interpretation

Out 50 respondents, 22 know English, 29 know Hindi, all respondent know Marathi, 28

know Kannada, 9 know other language like Urdu, Konkani, and Gujrathi

Analysis of satisfaction of customers towards price:

Frequency Percent Valid Percent

Cumulative

Percent

Valid yes 21 42.0 42.0 42.0

no 29 58.0 58.0 100.0

Total 50 100.0 100.0



InterpretationOut of total respondents 58% people are not satisfied with price, and 42% people are not

satisfied with the price of the company.



Analysis of timely circulation newspaper


Cumulative

Percent

Valid Yes 46 92.0 92.0 92.0

No 4 8.0 8.0 100.0

Total 50 100.0 100.0

InterpretationOut of total respondents 92% of the people receive newspaper in time and 8% of the

respondents are not satisfied with time they receive, they get paper late because their house is outside the city and some said there is one agent in the region which take to reach them.



Analysis of response towards credibility


Cumulative

Percent

Valid Yes 39 78.0 78.0 78.0

No 11 22.0 22.0 100.0

Total 50 100.0 100.0

InterpretationOut of total respondents 78% of people said news provided by Tarun Bharat is credible

and 22% of the respondents said news provided is not credible.



Analyses of matter like to read most?


Cumulative

Percent

Valid National 3 6.0 6.0 6.0

Business 1 2.0 2.0 8.0

Political 12 24.0 24.0 32.0

Entertainment 5 10.0 10.0 42.0

Sports 7 14.0 14.0 56.0

Local 15 30.0 30.0 86.0

International 3 6.0 6.0 92.0

Editorial 4 8.0 8.0 100.0

Total 50 100.0 100.0



Interpretation Out of respondents 14% of people like to read sports news, 10% of people like to read

entertainment part of paper, 30% of the people like to read local news,24% of people like to read

political news,6% of the people like to read international news,8% of people like to read editorial

part of the paper,6% of the people like to read national news,2% of the respondents like to read

business news, no one said that like to read economic part of the paper,



Analysis towards proportion of ads and news?


Cumulative

Percent

Valid Highly satisfied 6 12.0 12.0 12.0

Satisfied 18 36.0 36.0 48.0

Neutral 13 26.0 26.0 74.0

Dissatisfied 9 18.0 18.0 92.0

Highly dissatisfied 4 8.0 8.0 100.0

Total 50 100.0 100.0

Interpretation

Out of total respondents 36% are satisfied, 12% are highly satisfied, 8% are highly dissatisfied,

18% are dissatisfied,26% of respondents are said neutral with proportion of ads and news.



Analysis of overall satisfaction to newspaper


Cumulative

Percent

Valid Yes 43 86.0 86.0 86.0

No 7 14.0 14.0 100.0

Total 50 100.0 100.0

Interpretation Out of total respondents 86% respondents are overall satisfied newspaper 14% are not

satisfied with overall newspaper.



Analysis of selection Criteria of newspaper


Cumulative

Percent

Valid Language 9 18.0 18.0 18.0

Brand name 8 16.0 16.0 34.0

No of pages 2 4.0 4.0 38.0

Circulation 3 6.0 6.0 44.0

Quality of paper & design 5 10.0 10.0 54.0

Contents 7 14.0 14.0 68.0

Supplement 3 6.0 6.0 74.0

News coverage 13 26.0 26.0 100.0

Total 50 100.0 100.0



s

InterpretationOut of total respondents, 18% said language, 16% said brand image, 4% said no of pages,

6% said circulation, 10% said quality of paper design, 14% said contents, 6% said supplement, 26% said news coverage criteria for selecting paper.



Analysis of rank of supplement Aksharyatra


Cumulative

Percent

Valid Excellent 12 24.0 24.0 24.0

Very good 17 34.0 34.0 58.0

Good 11 22.0 22.0 80.0

Average 7 14.0 14.0 94.0

Bad 3 6.0 6.0 100.0

Total 50 100.0 100.0

Interpretation

Out of total respondents 24% said excellent, 34% said very good, 22% said good, 14%

said average, 6% said bad this is how they rated Aksharyatra supplement.



Analysis of readers response to classified supplement


Cumulative

Percent


Very good 14 28.0 28.0 46.0

Good 14 28.0 28.0 74.0

Average 11 22.0 22.0 96.0

Bad 2 4.0 4.0 100.0

Total 50 100.0 100.0

InterpretationOut of total respondents 18% said excellent, 28% said very good, 28% said neutral,22%

said average, 4% said bad.



Analysis of readers response to Gharkul supplement


Cumulative

Percent


Very good 18 36.0 36.0 52.0

Good 17 34.0 34.0 86.0

Average 6 12.0 12.0 98.0

Bad 1 2.0 2.0 100.0

Total 50 100.0 100.0

InterpretationOut of total respondents, 16% said excellent, 36% said very good, 34% said good, 12%

said average,2% said bad.



Analysis of response to Khazana supplement


Cumulative

Percent


Very good 13 26.0 26.0 52.0

Good 16 32.0 32.0 84.0

Average 6 12.0 12.0 96.0

Bad 2 4.0 4.0 100.0

Total 50 100.0 100.0

InterpretationOut of total respondents, 26% said excellent, 26% said very good, 32% said good, 12%

said average, 4% said bad.



Analysis of response to Champion supplement


Cumulative

Percent


Very good 8 16.0 16.0 48.0

Good 13 26.0 26.0 74.0

Average 10 20.0 20.0 94.0

Bad 3 6.0 6.0 100.0

Total 50 100.0 100.0

InterpretationOut of total respondents, 32% said excellent, 16% very good, 26% said good, 20% said

average, 6% said bad.



Findings Most of them are satisfied with overall newspaper.

Most of them satisfied with time they receive newspaper.

30% like to read local news, and 24% political news.

26% of them select newspaper for coverage of news.

56% of them are not satisfied with price of newspaper.

Most of them like the design layout of newspaper.

Most of them are not satisfied with paper material used.

Most of them are satisfied with supplements.

Company has created brand image in the region.

Readers believe in information provided by Tarun Bharat.

Respondents who know other language than Marathi also prefer to read Tarun Bharat.

Tarun Bharat most preferred daily in the region.

Limitations of study

The area into consideration was limited to study of the project

Project required analysis of different area to study in full depth

Collected data is represented in form of graphs and charts and no major calculations are

carried out

Sample size 5O is small compare to readers of the newspaper of company.



Suggestions through report

Improve the quality of paper material used.

Reduce the price to grab the market covered by close competitor.

Company has created its own market they can launch in new market

Stress more on local and political news.

Suggestions by respondents

Add basic science and moral stories in Champion supplement.

Provide weekly information on education and Carrier

Provide information on different topics daily like tourism, science and technology,

education, corporate, personnel etc.



Conclusion

Company has created brand image in the region, they have to put more stress giving local and

political news, they should the make change in the material paper used in the paper, and also

reduce the price to grab more readers; they can even enter in new market.

Company is well settled and managed the have their maintained strict policy and the effective

editorial team and efficient information system, hence Tarun Bharat is well and good settled

organization in the industry has well has in the region they publish.



Bibliography

www.tarunbharat.com

www.google.com

www.newspaper-printing-presses.com

Company Manual


http://www.newspaper-printing-presses.com/

http://www.google.com/

http://www.tarunbharat.com/


Annexure



QuestionnaireI, Mr. Shrinath Vetal student of Bhartesh Education Trust’s Global Business School, Belgaum, Pursuing MBA degree and have undertaken a project on Readers Perception & Satisfaction level of Newspaper Subscriber of Tarun Bharat Daily in Belgaum, so I kindly request you to fill the following questionnaire and provide your sincere views. It is use for academic purpose only.

Name :

Address :

Occupation :

Language Known : English Hindi

Marathi Kannada other

1. Are you satisfied with current price of Tarun Bharat? Yes No

2. Are you satisfied with the time you receive the newspaper?Yes No

3. If NO, What time do you prefer?

4. Does information provided by Tarun Bharat is credible?

Yes No

5. Which matters (news) do you like to read most? National Business Economic

Political Entertainment Sports

Local International Editorial

6. Are you satisfied with proportion of ads and news in Tarun Bharat? Highly satisfied satisfied neutral

Dissatisfied Highly dissatisfied



7. Are you satisfied with overall Tarun Bharat? Yes No

8. If NO, which one would you shift? Specify reason.

9. Tick the Criteria for selecting Tarun Bharat?

Price Language Brand name

No of Pages Circulation Quality of paper & design

Contents Supplement News coverage

10. Rate the following supplement of Tarun Bharat?

Factors Excellent Very Good Good Average BadAksharyatraClassifiedGharkulKhazanaChampion

11. Any Suggestions’

Date Signature


Organisational Study

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