SCHOOL OF PETROLEUM MANAGEMENTPANDIT DEENDAYAL PETROLEUM UNIVERSITY

PRESENTED BY: PRESENTED TO:

SEWA

Dr. SATISH PANDEY,Associate Professor,SPM, PDPU

MBA (Gen. Mgmt.)- GROUP DAmbarish nigam 20135005

Ankita parmar 20135008

Hitesh kankaria 20135021

Jenil mehta 20135024

Nilay dave 20135043

INTRODUCTION

• A membership organization

• Formed in 1972 in Ahmedabad.

• Objective is to empower women working in

informal sector, so that they can achieve secure

employment and self reliance.

• Mobilized large no. of poor self –employed women

for empowerment.

• 535000 member in Gujarat and 700000

throughout India.

SISTER ORGANIZATION1970-79

• SEWA Cooperative Bank (1974)

• First Milk Cooperative (1979)

1980-89

• Anasuya (newsletter) (1982)

• SEWA National Association (1982)

• First Artisans. Cooperative (1982)

• Video SEWA (1984)

• First Child Care Cooperative (1986)

• First Tree Growers. Cooperative (1986)

• BDMSA (first rural program, in a drought-prone area) (1987)

• First Vegetable and Fruit Vendors. Cooperative (1989)

1990 –2014

• SEWA Academy (1990)

• First Health Care Cooperative (1990)

• First Salt Farmers. Cooperative (1991)

• Vimo SEWA (Insurance) (1992)

• SEWA Cooperative Federation (1993)

• Gujarat Mahila Housing Trust (1994)

• First Midwives Cooperative (1994)

• • Kutch Craft Association (1995)

• SEWA Gram Mahila Haat (local marketing) (1999)

• • SEWA Trade Facilitation Center (2000)

The SEWA Tree - A Women's Support Network

Union

•Social Security •Implementation & enforcement •Protective Legislation •Policy Support

Cooperatives

SEWA

•Markets •Raw materials •Skills & Management •Training •Contracts

Banks

•Savings •Credit •Life insurance •Mortgage recovery and asset titles

•Child care •Training •Communications •Legal Aid

Services

Vendor Cooperatives:Kerosene vendorsVegetable suppliersFish vendors

Artisans Coops.:WeaversBamboo workersBlock printersPatchworkersEmbroiderers

Service Coops.Child care providersIndustrial cleanersWastepaper collectorsCommunity health workers

Land & Animal CoopsWasteland and agro-forestryDiaryTree growers

Group ralliesEstablishing nexusNegotiationsLobbyingSocial securityProtestsIdentity cardsCount cases

Trade Groups

Garment stitchesBidi rollersHead loadersCart pullersUsed garment dealersVendorsDomestic workersIncense workersScrap collectorsConstruction workersPapad rollersCarpentersSmithsAgricultural LaborersTobacco processorsFuel traders

SEWA Support Services

SEWA Support Services

Capacity Building Health care

Video SEWA

HousingInfrastructure

Child care

Legal Services

Work Security Insurance

SEWA BANK

ORGANIZATIONAL STRUCTURE

SEWA has three levels of staff outside corporate management at its headquarters

1. District Coordinator:- responsible for coordinating all SEWA activities in a rural district in Gujarat typically have a population between from one and two million.

2. Team Leader:- who organizes the women in the village.

3. Volunteer:- Recruited by team leaders and handles all the further SEWA activities.

ORGANIZATIONAL STRUCTURE

• Registered as a Trade Union under the Indian Trade Unions Act of 1926.

• Two-tier level of elected representatives Trade Council (PRATINIDHI MANDAL) Trade Committees (DHANDHA SAMITI)

• SEWA ensures that there is transparency in elections.

• Executive Committee of 25 members – elected by Trade Council every 3 years

• Office-bearers elected from among Executive members

• President elected from trade with largest membership

• All elected members are working class women

• Regular rotation of office holders.

MEMBERSHIP

Self-employed workersSelf-employed workers

Hawkers, vendors, small business women like vegetable, fruit, fish, egg and

other vendors of food items

Hawkers, vendors, small business women like vegetable, fruit, fish, egg and

other vendors of food items

Home-based workers like weavers, potters, bidi and agarbatti

workers, papad rollers, ready-made garment workers

Home-based workers like weavers, potters, bidi and agarbatti

workers, papad rollers, ready-made garment workers

Manual laborers & service providerslike construction workers,

contract laborers, handcart pullers

Manual laborers & service providerslike construction workers,

contract laborers, handcart pullers

Agricultural workersAgricultural workers

SEWA-AN INNOVATIONSEWA CAFE

• SEWA cafe experiments in “Peer to Peer Generosity”

• Driven by volunteers and operated by modest staff, the meals are cooked and served with love, and offered to the guest as a genuine gift. 

• It begins with a single gift: first given, then received... multiplied, and given again, in a growing chain of kindness and care.

•Integrated and Comprehensive Approach: Increase farmers’ economic, human and social capital and enable them to overcome poverty.

SEWA’s STEPS IN ORGANIZATION AND INSTITUTION BUILDING

•Awareness about the opportunities

•Building the self-confidence

Awareness Raising

•Organization of SELF HELP GROUPS (SHGs)

•In 2010, there are about 2,140 SHG of SEWA with a focus on agriculture development.

Creation of Organization

•Capacity Building

•Financial and Support services

•Marketing Linkages

Strengthening of Organizations through

Linkages

SEWA-AN INNOVATION

•Ela Bhatt graduated with a law degree in 1954

•Joined the Textile Labour Association, a union founded by Mahatma Gandhi in 1917

•Recipient of the Magsaysay Award, the Right Livelihood Award and other national/international honours, and is a current member of the Council of Elders led by Nelson Mandela.

•She was deeply influenced by Gandhi.

• Ela Bhatt led to transformation of more than 17 lakh people in the last four decades.

ELA BHATT – A LEADER

An Action‐Learning Approach

The Grass‐Root Leader as a Change Agent : AAGEWAN

Linkages to improve small‐scale women farmers Human Capacity

Linkages to improve small‐scale women farmers’ access to productive assets and markets

• SGH’s : SELF- HELP GROUPs

• VRC : VILLAGE RESOURCE CENTERS

• RUDI : RURAL DISTRIBUTION NETWORKS

SEWA Academy SEWA Manager’s School Life School

SEWA – THE SCHOOL FOR LEADERSHIP DEVELOPMENTSEWA ACADEMY

•Brings out the two SEWA newsletters, ‘Anusooya’ and ‘Akashganga’•Conducts research on issues related to Self-Employed Women workers

Train grass‐roots members in Managerial and Leadership skills, Vocational Skills and Capability Building to the members, Literacy TrainingCourses at the Academy include very basic Self-Presentation Skills (e.g. talking into a microphone, and telling people who you are), More advanced courses to build Self-Confidence and quite sophisticated courses that include, for example, material on how to deal with Politicians.

ISSUES & CHALLENGES•Majo

r challenge was to overcome the assumption that organizing workers in the informal sector just can't be done

•initial start-up were in part problems with the policy environment

•SEWA had to struggle for two years, for example, before it could initially register as a union, because the Registrar was not convinced that self- employed women were legally entitled to for a labour union who were the corresponding employers?

OTHER MAJOR

CHALLENGES

RESISTANCE TO

ORGANIZING ACTIVITIES OF

SEWA

FINANCIAL VIABILITY GROWTH

GROWTH

ORGANIZINGorganizes them into a trade union

collective strength

SEWA activities are demand driven �

VALUES Gandhian beliefs and practices of Ela Bhatt and her associates

Strong values of inclusion and participation are encouraged

FLEXIBILITYDecentralized style

Staff are highly motivated, energetic, committed & risk-taking

No set of rules telling them in any specific terms what to do

LEADERSHIPEla Bhatt nurtured leadership at the grass roots as well as at the centre

transparency in electionscorporate management Offices are treated as one-term posts

KEYS TO SUCCESS

>Over 55% of total costs are covered by membership fees>Grants and donations accounted for the other 45% which are mainly for education and publications>International affiliations - Forming affiliations to international labor bodies

>4,000 women members of SEWA contributed share capital of Rs.10 each to establish the Mahila SEWA Co-operative Bank in May 1974.

> Currently, SEWA Bank has 125,000 self-employed women depositors and has disbursed loans without the need for traditional collateral, of over Rs.350 million.

FINANCIAL SUSTAINABILITY

• 3 lacs people obtained primary health facilityHealthcare

• 128 child care centre, catering to 6300 childrenChild care

• 1 lacs members were covered, over 3000 claims were paid

Insurance

• SEWA housing trust, 2600 houses were buildHousing

IMPACT

IMPACT

SEWA Membership Gujarat Membership - Rural - Urban

The urban branch of the union, with a membership of 1,78,736 in Gujarat, has organized workers in over 70 occupations or trades, clustered into four groups: home-based workers, vendors, producers, and manual laborers and service providers.

The rural branch of the union has about 3,40,573 members in more than 700 villages in Gujarat. In rural areas, SEWA cooperatives have helped women improve the quality and design of the handicraft and woven items they produce for sale

REFERENCES

http://info.worldbank.org/etools/docs/reducingpoverty/case/79/fullcase/india%20SEWA%20Full%20case.pdf

http://www.sewa.org/

http://c4c.org/about/videoSEWA.html

http://www.meas-extension.org/meas-offers/case-studies/sewa

http://www.microfinancegateway.org/gm/document-1.9.27372/45.pdf