Organic Soap Market in Indonesia

Kusavianto Wardhana

Elance account: dna05

Herbal not Organic

Instead of “Organic”, people in Indonesia tend to use word “Herbal”

Market size of “Herbal” Products in Indonesia

"Omzet kosmetik nasional Rp7 triliun, sedangkan produk herbal nasional mencapai Rp11 triliun pada 2011,"

MENTERI Perindustrian

Mohammad S Hidayat

http://www.kemenperin.go.id/artikel/3109/Industri-Herbal-Indonesia-Berprospek-Cerah

"Sebanyak 75 persen penjualan kosmetik dalam negeri merupakan

kosmetik herbal,"

Kepala Subdit Industri Kimia Hilir Kementerian Perindustrian

Sumarsono

http://www.republika.co.id/berita/ekonomi/makro/14/08/28/nb0qph-produk-kosmetik-herbal-jadi-unggulan-di-tanah-air

“Selama ini pasar kosmetik dan obat tradisional di Indonesia mencapai

lebih dari Rp 60 triliun. Namun, penjualan industri nasional baru

sekitar Rp 30 triliun,"

Ketua Perhimpunan Perusahaan dan Asosiasi Kosmetik Indonesia

Putri Kuswisnu Wardani

http://www.kemenperin.go.id/artikel/4789/Penjualan-Industri-Meningkat,-namun-Produk-Impor-Kian-Eksis

"Hingga akhir tahun ini, realisasi omzet industri obat tradisional naik Rp 2 triliun dibanding realisasi tahun

lalu sebesar Rp 11 triliun. Hingga 2015, diperkirakan omzet industri

obat mencapai Rp 20 triliun," MENTERI Perindustrian

Mohammad S Hidayat

http://www.kemenperin.go.id/artikel/4789/Penjualan-Industri-Meningkat,-namun-Produk-Impor-Kian-Eksis

Indonesian Market for “Herbal” Products is driven by Health and

Cosmetic Product

What About “Herbal” Soap?

Unfortunately I couldn’t find detailed information for “Herbal” Soap. But I managed to scrap some information

from various sources

Omzet The Bath Box Rp 100 juta / bulan

The Bath Box punya 50 jenis produk perawatan tubuh. Harga produk The

Bath Box dibanderol mulai Rp 35.000–Rp 330.000 per unit.

http://peluangusaha.kontan.co.id/news/harum-fulus-dari-produk-perawatan-tubuh-alami

Zieva Soap Herbal

• Mereka Menggunakan sistem Mitra untuk memasarkan produknya

• Mereka memiliki 30 – 40 mitra di Jawa Tengah dan Jawa Timur

• Biasanya mitra membeli sabun sebanyak 3.000 sabun per bulan.

http://peluangusaha.kontan.co.id/news/tawaran-kemitraan-sabun-herbal-zieva

Price Range for “Herbal” Soap

Rp. 10,000 – Rp. 15,000

Low Price Product, usually it has poor packaging and unappealing website (this last point is merely subjective).

• Sabun Herbal Hawa http://sabunherbalhawa.com/

• Zweena Soap http://zweenasoap.com/

• Sabun Herbalku http://sabunherbalku.com/

• Sabun Herbal Hazelia http://sabunherbalhazelia.com/

Rp. 50,000 – Rp. 100,000

Medium Price Product, It has better packaging and websites.

• Ratu Sabun Herbal http://www.ratusabunherbal.com/

Rp. 100,000 < Premium Price Product. Usually they have very segmented target

market who are aware and pay attention to little details.

• The Bath Box http://thebathbox.co.id/

Most Popular Marketing Channels

Most Popular Marketing Channels Based on Keywords

Keyword /

Hashtag

Tokopedia BukaLapak Lazada Elevenia BliBli Instagram

Sabun 23979 produk 9984 produk 1217 produk 4040 produk 385 produk 495627

posts

Sabun Herbal 584 produk 432 produk 6 produk 110 produk 1 produk 15268

posts

Sabun

Organik

34 produk 18 produk 0 produk 21 produk 2 produk 3409

posts

Sabun

Organic

14 produk 18 produk 20 produk 21 produk 1 produk 244 post

Interesting Facts

• Many of them use reseller and agent as their marketing strategy. However, none them use affiliate or dropship as their marketing strategy

• Indonesia exported 11.4 Million USD worth of Organic Soap on 2014