Organic Resort in Maaser Al Shouf (2)

7/31/2019 Organic Resort in Maaser Al Shouf (2)

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Organic resort in

Maaser Al ShoufDone By: Sandy Bou Diab


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Type of Attraction :

It is a double sided attraction.

It is a human made organic resort that is built up ofnatural resources in purely natural environment.

Ownership: it is a private owned attraction,shareholders from the local people.

Location:

The resort will be located in Maasser Al-shoufvillage, close to the Al-shouf Cedars naturalreserve.

It is an area covered with cedar trees that are anextension of the Maasser cedar forest.


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Resources Natural resources: cedar forests and

reserve

Human made: old houses

traditionally built with bricks,

no modern buildings.


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Houses in Maasser


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Objectives of the Resortmanagement

use local la

bor and local staff

operate in harmony with the forest, and

nature

Provides villages beauty of nature,

culture, and authentic experience.

Promote the resort


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Promotion

Brochures Website

Banners

Media advertising

A yearly party event in the resort totalk bout it and introduce to those

that dont know it.


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Organic resort An eco resort is a resort that uses nature

friendly resources These resorts try to maximize their

ecological impact

Eco-resorts have made importantenvironmental improvements to itsstructure

The organic resort in Maasser Alshouf willoperate preserving the environment.

It will be using the natural environment ina ver sustainable wa


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Impacts of The Resort

Economic impacts: Providing job opportunities to local

people.

Making possible funds and retaining them

bring valuable foreign currency and

improve countys balance of payment.

Brings up jobs indirectly

Encourages the building of many other

i lt l i t


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io-cultural impact

Encourages the villages heritage

Preserves local peoples traditions andculture

Brings interaction between local people in

the village and those in the other regions.

The contribution of local people in

sustainability


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vironmental impact Preserving the environment

minimizing forest destruction

Maximizing the use of local, organically-grownfruits and vegetables.

Minimizing the use of energy

Minimizing water use and managing waste.


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Market segmentation

Geographical segmentation: locally,regionally, and internationally, mainlydeveloped countries.

Demographic segmentation:

All ages especially that of the active

working, and youth. Men and women equally


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sychographic segmentation:

Green-minded guests.

Nature loving people, people concerned

about health, and responsible type oftourists.

People interested in knowing newauthentic cultures

Adventurous tourists


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Behaviouristicsegmentation

Visitors seeking a unique experience with

nature

First time and potential users

Tourists that would not substituteecotourism activities with other generalones


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Transportation

Public transportation, outside resort GREEN VEHICLES: theuse of

bicycles and battery-operated vehicles,

insight.

d t


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core product: what customer isreally buying

Consists of the main benefit that a buyer

seek in order to satisfy certain needs. In the resort a visitor will be seeking

authenticity and a clean relaxing

atmosphere

Tangible product:

Quality of service: the food service in theorganic restaurant.

The attitude of employees (waiters,

hostess, reception)


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Packaging

Attractive entrance for attraction ofvisitors

Combine the resort service with

other activities already existing inMaasser alshouf( hiking, biking,visiting the reserve)


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Brochures

Signposts

Banners

Website for the resort


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Brand Name

Cedar logo

The authentic experiencewith nature, within a clean

and healthy environment

Alshouf cedars reserve


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Augmented Product

Special entrances and catering for peoplewith special needs

Opening time is all days of year at 7 am

Easy access by road and specialtransportation

means to drive in to the resort


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Organic Resort in Maaser Al Shouf (2)

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