Organic Marketing - An Evolving Landscape (Michael Fleischner)

Click here to load reader

download Organic Marketing - An Evolving Landscape (Michael Fleischner)

of 29

  • date post

    23-Aug-2014
  • Category

    Marketing

  • view

    21
  • download

    1

Embed Size (px)

description

In this presentation by Michael Fleischner, CEO of Big Fin Solutions, he discusses "Organic marketing - an evolving landscape". The presentation given on July 14, 2014 to a group of MBA students at Rutgers Business School covers the fundamental shifts happening in marketing that are impacting how businesses market, promote, and sell products and services.

Transcript of Organic Marketing - An Evolving Landscape (Michael Fleischner)

  • Organic Marketing an evolving landscape Rutgers 2014
  • Our Goal Understand some of the primary shifts in marketing and how to leverage these changes to help businesses better promote their products, services, and brand.
  • The Company Landscape is Changing Small Business is the New Normal o Low Barrier to Entry -Domain name/template -Incorporation certificate (and EIN) -Branding (Vistaprint) o Number of Businesses* -Small employers (