O’Reilly InsideMobileconference recap

Held @ eBay, San Jose

by Clive Boulton

July 2009

Conference schedule

• Sessions

• Speakers

• Keynotes: PayPal, Samsung, Evernote

• http://training.oreilly.com/insidemobile/

PayPal platform going mobile

• Digital Marketplaces, P2P (send money)

• Disbursements (split pay), crowd sourced support.

• http://x.com

Samsung: evolving ECO system

• Mobile phone converges devices

• One device - Business, Life, Entertainment

• Apps drive device sales

• ECO system support for partner developers

• Invent the future now

Enterprise Apps on Mobile

• Research a logical platform

• Which platform is natural for your customers

• Global markets use different phones

• Skill sets: Java, Objective C, JavaScript HTML

• Look at cross-compilers, write once, publish 3x

Mobile Widgets Development

• Can we create a once cross platform code?

• Presentation http://ad.ag/wdtmtj

• Maximiliano Firtman

• Mobile and Web 2.0 professor

• http://twitter.com/firt

How to make money from mobile apps

• Joke about the drunk looking for keys…

– Looks where the light is (iPhone)

– Not where he dropped his keys (Blackberry)

– Know your customers phone…is

• Avg revenues

– FREE Phone App, paid ads (ad mob) $720

– PAID ($1/$2) iPhone App $1,200

– 3rd Way: FREE App / PAID Subscription

Evernote

• What is number 1 indicator Customer will convert from Free to paid subscription…?

• Customer saves data in multiple data sources?

• Target dull applications used by people for years

• Technology makes us more efficient, is this less human?

• Convince over sophistication = !Revenue!

Worried about the economy

• Stop, check Moore's Law…• Innovating around Moore’s Law creates value.

– Moore’s is metrics, Moore’s is not a law

• Innovate where the action is• Mobile Platforms

– Widget Frameworks

• People demographics

• Business demographics

• Entertainment demographics

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