Oregon Trail Brewpub ToursMarketing Plan

Who are we?Oregon Trail Brewpub Tours is a tour company with a mission to

provide brewpub tours in an ecologically friendly manner and

to help promote craft brewing and local sustainable economies.

Market Demands and Opportunities

Oregon Trail is the only exclusive brewpub tour company in the Oregon Region and most of the west.Total Craft Beer Sales in 2006 $5 billionThe Craft brewing industry has grown 12% over other brewing segments in the US in 2007Oregon State earns over $2.7 billion annually from the tourism industryProjected .5% of overall market $18,500,000 annuallyOpportunities for future expansion to other regions

Management Team

Aaron Hill (MBA)

Marketing Director

Tour Guide

Founder and CEO

To Be Determined:

CompetitorsThe major competitors is the Oregon state wine industry and winery tours

Additional competitors are other available activities of the region (Mountains, Oceans, Professional Sports, etc.)

Business Model & Target Market

Limited Liability Corporation (LLC)

Target Market isLocal foodies and Craft beer aficionadosTourists (local & regional)Portland area event planners

Partnerships and AssociationsPartnering with local Portland area and Oregon State Craft

BreweriesMembership in the Oregon Brewers GuildMembership in S.N.O.B. (Support Native Oregon Beer)Membership in the Brewers AssociationPartnering with the North American Organic Brewers Festival and other Community Membership in Travel Oregon

5 Year Financial OutlookOregon Trail Brewpub Tours

Income Statement ($)

2011 2012 2013 2014 2015 Total Revenue $162,500 $286,000 $325,500

$353,000 $403,500 Total Operating Expenses $184,797 $239,711 $254,509

$267,908 $285,060% of Revenue 114% 84% 78% 76% 71%Income Before Int. & Taxes ($22,297) $46,289 $70,991 $85,092

$118,440% of Revenue 14% 16% 22% 24% 29% Net Income ($27,953) $20,307 $32,111 $39,974 $59,185% of Revenue -17% 7% 10% 11% 15%

$403,500 of Revenue; $ 285,060 of Expenses; $59,185 Net Income; 15% of RevenueBreak-even point at May 2012Staff Headcount 3

Forecasted Revenue & Income

2011 2012 2013 2014 2015-$50,000

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

Revenue Net IncomeCapital Injection

January ‘11

Break Even

May ‘12

Capitalization

Capitalization is need for the following:

$60,000 of the investors “fermented”

capital

Capital Required to maintain positive cash

flow in Year 1 ($47,600)

Angel Investors who have an appreciation

for locally made Craft Beer

Securities StructuringPreferred Stock Paid in Kind

Anti-dilution (priced based – weighted average anti-dilution)

Liquidation – simple preference (original value + dividends)

Dividends – cumulative annual dividends at 7% of par when declared by board

Redemption (investor right with: 2/3 vote of preferred holders, 1/3 @ year 5, 1/3 @ year 6, 1/3 @ year 7; price $.78; 2X original purchase price + dividends

Control (voting – can elect one representative to board

Protective Provision – 2/3 majority of preferred necessary for certain actions

Available Options

Preferred Stock Paid in Kind

American-style call optionRight to purchase more stock at original purchase price for 2 years (capped at 2X initial price and limited to 49% total)

The Offer for InvestorsPre-Money Valuation $77,565New Money Investment $60,000Post Money Valuation $137,565Investors % Ownership 44%Investors Total Shares 77,355Shares Outstanding 100,000Price Per Share $.78Total Diluted Shares 177,355

Summary of the Deal

$60,000 - preferred equity investment

Angel investors with an interest in the local

craft brewing industry

Price per share = $ .78

Shares investor would own = 77,355

44% Investor ownership

Cumulative annual dividends at 7% of par

Weighted average anti-dilution

Oregon Trail Brewpub Tours

Thank you for your time