Oregon Broadband: The Power of Adoption
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Transcript of Oregon Broadband: The Power of Adoption
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PewInternet.org
Broadband: The Power of Adoption
Lee Rainie, Director, Pew Internet Project10.27.11Hood River, OREmail: [email protected]: @Lrainie
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Executive summary
• Broadband adoption has a(n) …– Broad economic payoff– Information-access payoff– Social payoff (probably)– Civic and participatory payoff – Health payoffs
• We don’t know if broadband adoption has an …– Educational payoff (data are mixed and weak)
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The spread of broadband and its impact is tied to two other revolutions in digital technology that
have occurred in the past decade
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Revolution #1 Internet and Broadband
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Digital Revolution 1Internet (78%) and Broadband at home (62%)
64% 62%
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Home b-band Oregon = 70% (2009)
http://www.ntia.doc.gov/reports/2010/ESA_NTIA_US_Broadband_Adoption_Report_11082010.pdf
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Home broadband adoption by community type
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Demographic factors correlated w/ broadband adoption
Positive correlation(in order of importance)
Negative correlation(in order of importance)
Household income of $75,000 or more per year
Having high school degree or less
College degree Senior citizen (age 65+)
Parent with minor child at home
Rural resident
Married or living with partner
Disabled
Employed full time African-American
Source: Pew Internet Project, April 2009 tracking survey10/5/2010 8Trends in Home Broadband Adoption
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Consequences for info ecosystem
Explosion of creators and niches
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Networked creators among internet users• 65% are social networking site users• 55% share photos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 14% are bloggers• 13% use Twitter• 6% location services – 9% allow location
awareness from social media
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Revolution #2 Wireless
Connectivity
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Digital Revolution 3Mobile – 84%
327.6Total U.S. population:315.5 million
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Cell phone owners – 84% adults
96% 90% 85%
58%
Urban-84% Suburban-86% Rural-77%
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35% own “smartphones”
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Main internet use device
10/13/2011 15
Which Device Do You Mostly Use to Go Online? (among smartphone owners)
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Revolution #3Social
Networking
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The social networking population is more diverse than you might think
2/22/2011 17
5x
5x
7x
5x
Urban-64% Suburban-65%
Rural-49%
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How do you convince non-users to adopt broadband?
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By the numbers: Who’s not online?
22% …of American adults are not online
34% of them have some past or current contact w/ internet
10% of them want to use the internet in the future
61% of them would need assistance getting online
Source: Pew Internet Project, May 2010 tracking survey
10/5/2010 20Trends in Home Broadband Adoption
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Relevance & digital literacy are primary factors for not going online
Source: Pew Internet Project, May 2010 tracking survey
10/5/2010 21Trends in Home Broadband Adoption
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Social media as a “hook” for seniors
• Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility
• Renewed connections can provide a support network for people nearing retirement or beginning a new career
• Those with a chronic disease are especially likely to reach out for support online
• Social media bridges generational gaps and provides a shared space for interactions
10/5/2010 25Trends in Home Broadband Adoption
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Back to my executive summary
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Community economic payoff• 21% of GDP growth last 5 years –
mostly in traditional industries • 10% productivity gain in medium
and small biz• $500 per capita GDP growth in 15
years (took Industrial Rev. 50 years to have same effect)
• More than 2.4 jobs created for every one destroyed
• U.S. consumer “surplus” of $64B
http://www.mckinsey.com/mgi/publications/internet_matters/pdfs/
MGI_internet_matters_full_report.pdf
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Information access payoff • Pervasive sense of availability of
information and media• 30% growth in digital info/year• 3.5 times more information in a
person’s life now than in 1980• More time with media and
multitasking 7.5 hrs/day • Miracle of search – 92% / 59%• Rise of amateur experts
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Social payoff: What? Me isolated?• Internet users have bigger, more
diverse social networks• More close ties• More trusting• More civic involvement• More social support• MySpace – more open to
others’ views … and everybody else the same
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Civic, participatory payoff• Spread of broadband is
associated with …– greater civic engagement (but not
civic contentment!)– focus on government
performance and transparency– more involvement with schools– greater patronage of libraries– SNS and more diverse
involvement
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Health outcomes payoff• Monitoring• Interventions and
reinforcement• Skills training – meds/devices• Emotional and social support
among peers• “Information prescriptions”• Amateur research
contributions – online recruitment, communities and clinical trials
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Health outcomes payoffHave you or has anyone you know been HELPED by following medical advice or health information found on the internet?
• Major help – 10%• Moderate help – 20% • Minor help – 11%• No help – 50%• Don’t know – 4%
Have you or has anyone you know been HARMED by following medical advice or health information found on the internet?
• Major harm – 1%• Moderate harm – 1%• Minor harm – 1%• No harm – 94%• Don’t know – 3%
41% 3%
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Educational attainment payoff?• Different learners and learning spaces• More self directed, less top-down • Better arrayed to capture new information inputs• More reliant on feedback and response• More inclined to collaboration • More open to cross discipline insights and creating
their own “tagged” taxonomies• More oriented towards people being their own
individual nodes of production
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Revolution #4 Post PC, new interfaces, better search
(including images/videos), local awareness, augmented reality, social
graph
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Revolution #5 Internet of things,
big data
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Thank you!Questions?