ITS MOBILE TRAGECTORY

RATUL CHOWDHARY (Introduction)

PRIYANKA GUJRAL (Case Analysis and lessons learned)

YOGESH RAHEJA (Updates since the case was written)

ARJUN ABBI ( Class Discussion)

INTRODUCTION Website used to research, plan and book travels.

Founded in 2001.

Headquartered in Citigroup center Chicago, Illinois, U.S

CEO Barney Harford.

Company’s revenue 2011- US$ 767 Million.

Its worldwide’ s largest investor is “TRAVELPORT”.

CASE ANALYSIS When compared to traditional desktop

customers, why are mobile phone users much more likely to book a room or airline reservation for the same day?

In the mobile design project of 2011, why did Orbitz management decide to construct a mobile website for corporate users rather than a native app?

CASE ANALYSIS What is “Business Logic” and why was it

important for corporate travelers to have online reservation systems that included business logic?

Why did Orbitz reverse policy in 2012 and build native apps for each mobile platform (iOS and Android) instead of a single mobile Web site ?

LESSONS LEARNED Forward Thinking

Priority given to customers ease

Act on time

UPDATES

1. What do you think are the major benefits of Orbitz mobile app and Why?

2. Who do you think are the major competitors of the Orbitz and Why?