ORANGE Example Advertising Ethnomarketing

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Merhaba Türkiye Hallo Türkei ücretsiz dakika tüm Avusturya ve Türkiye’yi aramak için 1.000 Freiminuten österreichweit und in die Türkei SMS tüm Avusturya ve Türkiye’ye yollamak için 1.000 SMS österreichweit und in die Türkei 19 Euro orange.at/hallotuerkei

description

Since the trademarke ONE changed into Orange in september 2001 ethnic minorities became a focus group on the maket. Specifically for the Orange-group: „Für alle, die keine Grenzen kennen“ ("for the ones, who dont know boarders"), who are a main focus group in Austria. Orange as a company doesn`t know boarders: Orange has established subsiduaries in 32 countries all over th world. With 139,7 millions customers and 169.000 employees.

Transcript of ORANGE Example Advertising Ethnomarketing

Page 1: ORANGE Example Advertising Ethnomarketing

Merhaba TürkiyeHallo Türkei

ücretsiz dakika tüm Avusturya ve Türkiye’yi aramak için1.000 Freiminuten österreichweit und in die Türkei

SMS tüm Avusturya ve Türkiye’ye yollamak için1.000 SMS österreichweit und in die Türkei

19 Euro

orange.at/hallotuerkei

Page 2: ORANGE Example Advertising Ethnomarketing

Merhaba TürkiyeHallo Türkei

ücretsiz dakika tüm Avusturya ve Türkiye’yi aramak için1.000 Freiminuten österreichweit und in die Türkei

SMS tüm Avusturya ve Türkiye’ye yollamak için1.000 SMS österreichweit und in die Türkei

19 Euro

orange.at/hallotuerkei


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