Oracle Strategic Investments Inc Oms

8/2/2019 Oracle Strategic Investments Inc Oms

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State of the Communications Industry and Oracles Market Positioning

Thrasos ThrasyvoulouBusiness Development Manager

Communications & Media, EE&CIS


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Market trends in telecoms


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Market share and the financial situation

Market Share Inelasticity Tight Wallet Effect

Market ShareDisposable Income GDP

2008 2009 2010

-7.9

2.214

Growth rate of disposable income and GDP inRussia (%)


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Internet & social networks drive demand for mobileand fixed data pipe scenario


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The lost fight for the Consumer Ownership &Experience?


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The rise of the Machines (and new businessmodels)


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Operators Response: Voice, Data and the abstractdelivery channel

Where we are heading One cable at home multiple services

High speed mobile networks

Service Enabler vs Data Pipe


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Operators Response: Mergers & Acquisitionscontinue in search of growth and synergies

154 M&A deals

91 service provider (SP), 53 vendor, other


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Operators Response: Information Technology

Cost Efficiency

Rationalize # of suppliers

Rationalize, migrate and upgradeback-office systems

Improve lead to cash

Process Efficiency

Use industry standards & bestpractice (eTOM, SID)

Evaluate Managed Services &Outsourcing

Reduce complaint & faultresolution times

Source: Ovum (Adapted)

Customer Experience

Ramp up online self-service

Improve experience acrosscustomer touch-points

Improve customer loyalty offerings

Innovation

Introduce Agile BusinessProcesses, reduce time to market

Service Enabled Business

Invest in new product innovation,convergence


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Example: Top 10 Order-to-Fulfillment Issues

0 1 2 3 4 5 6

1. It takes too long to introduce new products

2. Slow order delivery

3. Cost of service delivery

4. Not having a comprehensive software solution

5. Too many manual and redundant activities

6. Difficulty tracking order progress and status

7. Lack of end-to-end process support

8. Inefficient order-handling9. Mistakes leading to more work or lost contracts

10. Pricing is not flexible

Data based on independent study conducted for Oracle by KRC Research. n=55


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Operators Response: Break the Silos, Consolidate,Innovate

Customer Interaction Partner Interaction

Packaged Industry Business Processes

Industry Optimized Information Management

Functionally Rich Applications

Real-Time Multi-Network Interaction

All Lines of Business, All-IP Network


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Oracles response to

Market trends


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Operators Response

Cost Efficiency

Rationalize # of suppliers

Rationalize, migrate and upgradeback-office systems

Improve lead to cash

Process Efficiency

Use industry standards & bestpractice (eTOM, SID)

Evaluate Managed Services &Outsourcing

Reduce complaint & faultresolution times

Source: Ovum (Adapted)

Customer Experience

Ramp up online self-service

Improve experience acrosscustomer touch-points

Improve customer loyalty offerings

Innovation

Introduce Agile BusinessProcesses, reduce time to market


Invest in new product innovation,convergence


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Oracles Response

Cost Efficiency

Improve Cost Control andCompliance

Process Efficiency

Transform Information Architecture

Customer Experience

Drive Customer-Centric Business

Innovation

Enable Next Generation Services

How:

Predictable Cost

Facilitate business transformation with predictable totalcost of ownership

Complete

Suites with productized integrations and industry-specificbusiness processesOpen

Best-in-class applications built on common, open,standards-based technology platforms


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Oracle strengths & opportunities

ComprehensiveVertical Solutions' Portfolio Provides One-StopShop for CSPs

Comprehensive Horizontal and Vertical Technology FrameworkSupports Complex New Services

Robust Balance Sheet and Global Presence Ensures Broad

and Growing Market Share Track Record of Integrating Acquisitions Facilitates Product

Integration

Wide Range of System Integrators Using Oracle TechnologyProvides Customer Choice

Oracle SWOTSource: Gartner September 2010: http://www.gartner.com/technology/media-products/reprints/oracle/article170/article170.html

R di g t t d


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Alignment with Industry Standards

TeleManagement Forum eTOM

SID

Oracle Support of Standards Web Services: (UDDI, WSDL, XML and

XML schema, SOAP, JMS, JCA, etc.)

Business Process Execution Language(BPEL) for Web Services

Charging and diameter standards as

part of the standards for TCP/IP andInternet protocol suite

Service Activation Standards: WebServices and TMF 814, which are bothassociated with the TeleManagementForum, and RFC 2547L3 MPLS VPN,

which is related to Internet EngineeringTask Force (IETF).

Service Delivery Standards: OpenMobile Alliance (OMA), Parlay

Responding to trends

Alignment with Industry Standards



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Streamline operations viapackaged business systems

Best of breed via C.O.T.S. (MW, Apps, Billing, SDP)

Glue systems for processes via SOA/BPM (Oracle SOA/BPM)

Adopt industry best practices aka eTOM/SID (Oracle AIA)

TotalITf

unctionality

C.O.T

.S.

80/20 80/20

AIA


Support Complex Transformationswith COTS

R di t t d


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Siebel CRM

Sales Force Automation Customer Service

Optimized Field Service

Customer Loyalty Mgmt

Order Capture

Personalized Self Service

Single Customer View

Intelligence Driven Marketing

Multi-channel Service

Streamlined Processes Task-based UI

Customer Value Driven

eBilling & ePayment On-line service ordering

Personalized Offers

Closed-loop Campaigns Analytics Driven

Integrated, Multi-ChannelDeployment Refined Segmentation

High-value Segmentidentification & retention

Loyalty ProgramManagement

Optimal Scheduling &Dispatch

Streamlined Field Delivery

Consistent View

Insight-driven sales execution

Self-learningrecommendations

Standardized processes

Real-time Customer Need analysis Dynamic pricing & product bundling

Automated Quote to Order to

Provisioning Process Enforced business/market rules

Ensured Data Integrity,Consistency, & Accuracy

Enforced security & regulation Complete, centralizedcustomer view & insights


Support Complex Transformationswith COTS Applications



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Strengthen Current Offering withstrongest Investment in R&D

20 enhanced modules 113 new features

72 enhancements

9,000 person days invested

More than 3 million lines of code


Support Complex Transformationswith COTS Applications



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BSS/OSS

Horizontal/Vertical architectures


Connect BSS/OSS, & the NW

Requires COTS applications anda solid integration foundation

BSS Transformation via MDM

Single source of truth (360o-view)

High quality data, enables factsbased business decisions

Distributes master datainformation to applications

MDM: Product| Subscriber

CRM

Billing

Fulfillment

Assurance

Network

Mobile

Fixed

SetTopBox

NW Service Enablement



Enable Innovationwith COTS Technology



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Your Customers

Single, Complete View of theCustomer

Creates and maintains unique,complete, clean and accuratemaster data information across theenterprise

Manages the Overall Data Lifecycleand fully automates the

Organization Data Governanceprocess

Deploys a 360-degree view of allmaster objects and relatedinformation

Distributes master data informationto all operational and analyticalapplications just in time


New Solutions



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Intelligent DWH forCommunications

Enterprise wide data model forcommunications industry

Over 1,200 tables and 16,000 attributes

Over 1,000 industry measures and KPIs

TMF SID 8.1 conformant

Prebuilt mining models, OLAPcubes and sample reports

Automatic data movementacross the warehouse

Easily extensible andcustomizable

Usable within anycommunications application

Oracle CommunicationsData Model

InformationAccess

AnalyticLayer

FoundationLayer

Base, Reference and Lookup Tables

Derived

TRANS-

FORMATION

Aggregate

Sample OBIEEMetadata & Reports

Base, Reference and Lookup Tables

Derived

TRANS-

FORMATION

TRANS-

FORMATION

Aggregate

Sample OBIEEMetadata & Reports


New Solutions



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Oracle Financial ConsolidationHub

FinancialConsolidation

Hub

Operating

Balances

Built on Enterprise

Performance Foundation*

SAP

PeopleSoft E

JD Edwards E1

Oracle EBS

Legacy Apps

One-TouchConsolidation

ReportGeneration

Multi-DimensionalAnalysis

ResultsAuditing

DataTransformation

& Validation

ComplianceCertification


New Solutions



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Manage Network AssetsEfficiently

Trouble Ticket / Repair History Failure & Reliability Analysis Maintenance Schedule Asset Configuration Location

MaintenanceData

Maintenance View

BENEFITS TO YOU INCLUDE

Maximize asset utilization

Streamline regulatory audits

Safeguard the balance sheet

Efficient workforce management

OperationsData Network & Service Design

Capacity / Routing Planning

Provisioning & Activation

Regulatory andcompliance policies

Network View

Capital budget Book value Cost history Leases Ownership Tag number

FinanceData

Financial View

Global

AssetRepository


New Solutions



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Cloud Computing

Cloud computing is hot for Telcos to reduce costs via privateclouds or outsourcing, and build new business models ascloud providers.

Goes beyond IaaS

PaaS, SaaS, NW-aaS, BP-aaS

Select a quick win for Cloud(OracleVM, ExaData, ExaLogic)

Adopt a cloud strategy. Standardize, Consolidate, Cloud

Virtualization

Operating System

Servers

Storage

Infrastructure

Management

Self

Service

Messaging ConferencingCall Control

PaaS

Location


New Solutions



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Oracle CommunicationsNetwork Charging & Control

Service Creation Service Logic Execution

Voice, Messaging andData Network Control

Billing SystemIntegration

Number Routing Services Messaging Services

Rating and BalanceManagement

Real-time Promotions Service Templates Recharge and Voucher

Management


Acquisitions



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ATG to Streamline customerinteraction & gain intimacy

#1 in CRM (Siebel) combined with #1 in Commerce (ATG)

Deliver integrated cross-channel CRMand Commerce solution for marketing,sales, service and loyalty

Provide cross-channel product contentmanagement, customer mastermanagement, online merchandising,pricing and promotion management

Support integrated cross-channel ordercapture, order orchestration, order

management, fulfillment, and intelligentsupply chain management


Acquisitions



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Leverages customer and productinformation from all channels andsystems

Manages interactions across allchannels

Unifies marketing & loyalty, selling,and service across all channels

Provides personalized, choreographedconsumer journeys across all channels

Integrated to supply chainmanagement, and order orchestrationand fulfillment

ATG: Companies Want a Single-Provider Solution That


Acquisitions



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8 of the top 12Global Telecommunications companies are

our customersBrandFinance Top 500 Telecom Brands 2010

Oracle ATG Solutions Powerthe Worlds

Best Brands


Acquisitions
http://www.orange.com/


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Case-studies


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AIA in Vodafone Qatar

Vodafones first Greenfield OpCo for ten years

23% owned by Vodafone Group, remainder byQatari Foundation and public through recent IPO

Operational control rests with Vodafone - preferredmodel for new OpCos going forward

Awarded license for mobile services in mid-2008

Legal condition that Vodafone launches services byMarch 2009 (6 months)


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KPN leverages Siebel CRM & Oracle BRM

COMPANY

Leading provider of ICT, Telephony, mobile& IP based services in BeNeLux, Germany

43.351 employees US$ 19.8 billion revenue

CHALLENGES

Accelerate time-to-market for Services &Products

Leverage common services across multiplechannels

Simplify IT landscape and reduce IT costs

SOLUTION

Siebel CRM 8.0 Custom Front End for Self Service AIA PIP: Order to Bill

We have saved significant timeand money by using pre-builtintegrations, as opposed tohaving to develop them fromscratch.

RESULTS

Automated Order to BillingActivation process

Eliminated the risk and cost of

building it themselves

Accelerated implementation ofnew consumer offering


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AT&T Powering the Customer Lifecycle

CHALLENGE SOLUTION RESULTS

Powering mobility, wireline andcable sites

Providing an effective self-

service solution Reduced customer churn by

increasing customer satisfaction

Customer support costs undercontrol


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AT&T Profitable eService


Oracle ATG Web Knowledge

Manager for customer service withnatural language support andkeyword search support

Role based knowledgepresentation: agent view &

customer view Information delivered across web,

device, RSS etc.

Multiple ways of accessinginformation: navigation, search,

question drop-downs


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AT&T Profitable eService


8 million self-service transactions peryear, 40% of issues resolved online

Improved customer Satisfaction 25%

Customer Respect ranking improved

from #13 to #2 Reduced calls to data care center in

57%

Decreased Call Handling Time 31%

Increased revenue per customer $25


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AT&T

Streamlined shopping process

for the right bundle device,plan and features

Single commerceplatform for multipleB2C and B2B sitesincluding Personal, SmallBusiness and Enterprisesites

Merchant zones fortargeted offers andpromotions


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Summary


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Summary

Next-Generation Networks:How can I transform my informationarchitecture to support thenext-generation network and services?

Convergent Services:How can I enable the business and thenetwork for next-gen services, to driveprofitable new revenue growth?

Customer-Centric Business:How can I improve customer satisfaction,reduce churn and maximize ARPU?

Operational Excellence:How can I do more with less and empowermy people to support the business atminimal cost?

Business/Market Information Technology


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Oracle as the Enabler for where you want to go


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Questions

Oracle Strategic Investments Inc Oms

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