Oracle Mdm Capricode Wp

Oracle Platform for SaaS: Over-the-Air Mobile Device Management

An Oracle White Paper

May 2010



Introduction ......................................................................................... 1!

Mobile Device Management Market Challenges................................. 2!

SaaS Offers Advantages................................................................. 2!

Oracle Platform for SaaS .................................................................... 3!

Oracle Platform Benefits for MDM ISVs.......................................... 3!

Software Development Requirements in MDM ............................... 4!

Case Study: Capricode SyncShield®.................................................. 5!

SyncShield® Mobile Device Management Architecture................... 5!

How SyncShield® Leverages the SaaS Model ................................ 7!

The Value of SyncShield® for Operators ......................................... 7!

The SyncShield® Advantage ........................................................... 9!

Conclusion .......................................................................................... 9!

The Oracle Advantage .................................................................... 9!


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Introduction In our increasingly connected world, smartphones and PDAs have become ubiquitous,

and user expectations are higher than ever for security, reliability, memory, connectivity,

and ease of upgrading devices. Mobile service providers use mobile device management

(MDM) solutions for remote configuration, diagnostics, and software management, saving

customers a trip to the mobile store. MDM provides a centralized view of individual mobile

device capabilities in real time or near-real time. It enables the service provider to

remotely manipulate the capabilities of each device for a wide variety of strategic and

operational purposes. This advanced over-the-air device fleet control is essential for

service providers to stay competitive.

As economic pressures force businesses to cut costs, enterprises seek cost-effective

methods for providing high quality, reliable services while the market scales. MDM

vendors using in-house mobile device management servers, which require continued

reinvestment of personnel and infrastructure, are finding that a “software as a service”

(SaaS) business model can deliver increased benefits while lowering the total cost of

ownership. With SaaS, the mobile device management server is maintained by the

service provider, not by the enterprise. MDM vendors can offer their customers increased

device safety and operational reliability and centralized, simultaneous device

management—optimal for over-the-air control across a fleet of devices.

Oracle Platform for SaaS provides MDM ISVs with a single, integrated platform for both

on-premise and public or private cloud-based deployments so that they can offer their

customers a choice in where to run their software. This white paper describes the

benefits of Oracle Platform for SaaS and how MDM ISVs are choosing Oracle Database

for their device management solutions and adding MDM to their Oracle Database

platforms for added value and service.


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Mobile Device Management Market Challenges

The use of mobile-based devices and endpoints in enterprises has mushroomed over the last five

years, according to industry analysts at IDC, who continue to forecast exponential growth year

over year. In a recent report, IDC said, “Mobility has begun to touch every aspect of the

business, not only mobilizing people within the organization but also processes, machinery, fleets

and items, which must all be controlled and accounted for.” More workers are conducting

business on the go—these are the so-called “road warriors” who need not only constant

connectivity to their home companies but also to organizational productivity tools and

applications, such as customer relationship management and intranet software. Enterprises and

service providers alike need secure, reliable remote management solutions to manage mobilized

assets, plan strategic rollouts of mobility, remotely configure devices and settings, and control the

use and distribution of data.

With the convergence of the market and the increasing penetration of devices, endpoints, and

mobile functionality there is growing pressure on MDM vendors to offer cost-effective solutions

to operators. Highly competitive MDM vendors offer their customers solutions for such uses as

defect fixing, remotely updating firmware, installing and managing 3rd party applications, locking

the device in case of theft, and supporting and handling client provisioning for new value-added

services being offered by operators. But MDM server software is not standardized, and operators

are faced with choosing between proprietary client technology and solution platforms. Research

conducted by Ovum suggests that a significant proportion of operators are buying into the

concept of a single modular platform and hosted or managed services. And the benefits of using

SaaS are becoming more widely recognized.

According to industry analysts at Saugatuck, 40% of MDM integrated software vendors (ISVs)

are at some stage of planning to adopt SaaS over the coming year. And IDC projected that SaaS

growth for 2009 would be 40.5% over 2008, a change from their earlier projection of 36%.

SaaS Offers Advantages

Using SaaS provides ISVs significant potential advantages in the marketplace. With SaaS, ISVs

can host the application and offer subscription-based pricing to customers. Sharing some

infrastructure components and operation services among multiple customers brings down the

cost of offering the software as a hosted service. Other advantages include:

• Creating a new profit center from a captured customer base—the existing on-premise

installation

• Doubling or tripling existing support revenues; SaaS revenue can be anywhere from 2 to 3

times the support revenue, and the margin is almost as high as that of support revenue: 60-

70%


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• Saving end customers anywhere from 25-50% in costs and providing them with solutions that

are always the latest release

• Capturing new markets and leapfrogging competition

Oracle Platform for SaaS

Figure 1: Oracle Platform for SaaS

Oracle Platform for SaaS includes Oracle Database, Oracle Fusion Middleware, Oracle

Enterprise Manager, and Oracle VM, a comprehensive, open and integrated set of technologies

that allow ISVs to build, deploy, and manage SaaS and public or private cloud-based applications.

Oracle Platform for SaaS provides ISVs with a single, integrated platform for both on-premise

and public or private cloud-based deployments, allowing ISVs to offer their customers a choice

in where to run their software. Additionally, the Oracle SaaS program provides business and

technology support to ISVs, hosting service providers, and system integrators.

Oracle Platform Benefits for MDM ISVs

• Comprehensive: Oracle Platform for SaaS provides ISVs a single, integrated platform for

both on-premise and public or private cloud-based deployments.

• Scalability and availability: With support for grid computing, virtualization and integrated

management across the platform, Oracle Platform for SaaS enables ISVs to deliver highly

available, always-on services and scale out as their customer base grows.


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• Flexibility: Oracle Platform for SaaS provides the flexibility to choose individual components

of the platform by embracing a hot-pluggable, standards-based architecture.

• Accelerated time to market: With a standards-based and comprehensive platform, Oracle

Platform for SaaS accelerates time to market by reducing time and expense for costly

development, integration and testing.

Software Development Requirements in MDM

MDM ISVs need a software development and application delivery platform that delivers the

benefits that will allow them to remain competitive while reducing total overall costs. These

requirements include:

• Increased revenue stream from existing app

• Improved profitability by reducing cost of operations

• Little to no engineering effort through virtualization

• Effective delivery model (isolated tenancy, virtualization, hybrid, multitenancy)

• Single code base, whether on-premise or across multiple locations on- and off-line

• Ability to scale easily with demand or infinitely

• Improved availability and disaster recovery

• Improved uptime and reliability

• Ease of administration

• Lower TCO for entire system

Oracle Eases ISV Transition to SaaS

As an Oracle partner, ISVs can enjoy unrivalled support and assistance with migrating to Oracle

Platform for SaaS. The process includes these general steps for successful transition:

• Decide the business model – target market, pricing, go-to-market strategy

• Decide the delivery model – isolated tenancy, virtualization, multitenancy, hybrid

• Decide the hosting option – self hosting, MSP, public or private cloud

• Make application changes according to the delivery model and hosting option

• Enable billing, provisioning, support, SLA management, integration based on hosting option

• Go to market!


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Case Study: Capricode SyncShield®

Capricode is a global technology leader in 3rd generation MDM, headquartered in Finland. Their

standards-based software products give their customers the ability to quickly respond to rapidly

changing market demand. Capricode’s flagship product is SyncShield® Mobile Device

Management, a cost-efficient and secure MDM product for companies and resellers that provides

over-the-air management of smartphone security, applications, and settings.

Capricode’s competitive advantage is based on an innovative architecture (already including

support for SymbianOS, Windows Mobile, and Linux devices) and the use of test-driven agile

programming in R&D. The client-server architecture makes it possible to extend support for new

mobile device platforms in a very short time. Only a minimal percentage of the SyncShield®

client code is platform-specific, so support for new platforms can be implemented very quickly.

Because of this, SyncShield® supports the growing market trend of OEMs releasing their own

OS platforms.

SyncShield® server architecture facilitates efficient and quick serving of customers. The unique

feature of SyncShield® is the support for a multi-organization model. This means that multiple

customer accounts can be created within a single server and the individual customers can create

their unique organization hierarchy inside SyncShield® with support vertically for up to six levels.

The server installation takes only one day and creating new customer accounts to the server only

about five minutes. SyncShield® is used from a web user interface, which is extremely simple to

navigate around, which means that training customers takes only a few hours. The SyncShield®

client application is installed to each mobile device that will be managed either via receipt of an

SMS containing the link to the SyncShield® client download or via direct download from a

website. Installation takes only about three minutes.

The product development process is based on agile methods, which enable the flexible and rapid

response to customer requirements. In most cases, this means that Capricode can provide

product families that allow customization of all features with the use of a powerful and patented

scripting language.

SyncShield® Mobile Device Management Architecture

SyncShield® has two main components:

• DM Server component, written in JAVA (J2EE) with web GUI

• DM Client component, which resides in the end user's mobile device

DM Server's task is over-the-air management of mobile devices. An administrator uses a web

browser to manage user info, contents, and data uploaded to the server. During the device

management session the SyncShield® Client has a data connection to the server and over-the-air

synchronization is performed using OMA DM's SyncML protocol.


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Figure 2: SyncShield® Mobile Device Management Architecture

SyncShield® Server Components

SyncShield® Server is easily accessed through a web browser connection to the web GUI server,

which communicates with other components. SyncShield® Server sends SMS notification

messages to the Client application on the device through an SMS gateway provided by the

customer. SyncShield® consist of 3 subsystems and a database.

SyncShield® DM server:

• Main server with connections to other subsystems

• Runs DM actions

SyncShield® web GUI server:

• For user access with standard web browser

• Java RMI interface

SyncShield® storage server:


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• For content (applications, files) and backups storage

• HTTP interface

SyncShield® database server:

• For data storage

• Oracle Database with Hibernate interface

How SyncShield® Leverages the SaaS Model

• Web application delivers platform-independent access

• Browser interface is easy and familiar to all

• Multiple data set (the context): with SaaS model, service provider supports many customers

with a single version of a product

• Customer/Enterprise benefit: SaaS provider manages all updates and upgrades; there are no

patches for customers to download or install

Implementation Process

Capricode makes building a secured SyncShield® Service Platform painless for the operator.

• Even though SyncShield® works well with just a single server, all components can be

distributed to the operator’s own dedicated servers in order to achieve the highest reliability

level.

• An example of one operator’s solution uses a load-balanced redundant service platform with 6

servers and 4 backup servers.

• This type of service platform is highly reliable and can service substantial customer amounts.

• Installation of the load-balanced, redundant service platform takes only 2 days, after which the

operator can start serving new customers in only a few minutes.

• As the customer base grows, so the solution can scale, moving from one service platform that

services all locations simultaneously—even internationally—to multiple service platforms at

multiple locations.

• SyncShield® opens a variety of possible integrations with back end systems.

• Operators can add value and new services to their existing Oracle Database platform.

The Value of SyncShield® for Operators


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• Increase customer loyalty: Operators can build a unique offering for to further enhance

customer loyalty, and, conversely, can increase the cost of switching to provide incentives to

stay.

• Increase operator revenue: Operators can extend service portfolios to include easy

installation of new services such as email, applications for increased security and encryption,

and CRM mobile applications.

• Offer more value to end customers: SyncShield® enables operators with enhanced services

such as application and settings management, device backup/restore, device lock, and data

wipe.

• Minimize operational costs: Automated operations help reduce the cost of delivery and

support through remote transfers of content and applications, and the use of scheduled and

chained tasks.

SyncShield® for Businesses

SyncShield® enables painless mobile device management to help businesses enjoy:

• Significant cost savings

• Device safety

• Operational reliability of devices

SyncShield® delivers these benefits by providing:

• Centralized, simultaneous device management operations ensure cost-efficiency; for example

mobile email installation to one hundred mobile devices can take only minutes

• Comprehensive feature set enables the device’s operability throughout the entire device

lifecycle

• Effective security functionalities ensure the continuous device safety

SyncShield® supports most major Smartphone and PDA platforms.

SyncShield® for Service Providers

SyncShield® enables service providers to offer better services for customers cost-efficiently. With

SyncShield® service providers (ASP/MPS/Operator/System Integrator) can:

• Increase revenues

• Expand the product portfolio

• Offer more value for current customers

• Minimize delivery & helpdesk costs


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SyncShield® is available as:

• Hosted Solution

• Managed Service

• In-House installation

The SyncShield® Advantage

• Full and easily managed security with extensive features

• Device management (DM) operations can be conditional. During mass operations each device

can be checked and modified individually

• Integration of the product can be easily done to existing IT systems

• Device models without phone functionality can also be managed

• Client support includes all popular manufacturers’ devices

• With a standards-based, device-agnostic SyncShield® client, the same DM features are available

on all mobile platforms without restrictions of native DM client implementations

Conclusion

With the proliferation of mobile solutions across multiple operating systems, networks and

contracts, and with devices running multiple applications, accessing and distributing vast

amounts of data, the challenge of managing security and reliability has a growing impact on

businesses and consumers, and on the global economy. MDM gives organizations the ability to

manage mobilized assets, plan strategic rollouts of mobility, remotely configure devices and

settings, and control the use and distribution of data, as well as addressing security requirements

without unduly inconveniencing mobile end users. MDM is essential for asset management,

security and control, and software distribution requirements.

Oracle Platform for SaaS provides ISVs a single, integrated platform for both on-premise and

public or private cloud-based deployments, allowing ISVs to offer their customers a choice in

where to run their software. Additionally, the Oracle SaaS program provides business and

technology support to ISVs, hosting service providers and system integrators.

The Oracle Advantage

Oracle is #1 in database technologies and a global provider solutions and technology, with 75 to

80 percent market share, according to IDC. Oracle products not only comply with standards,

Oracle actively supports and leads numerous industry standards organizations. Oracle helps

accelerate the delivery of end-to-end solutions for deploying mobile and embedded applications,


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offering offers fast and efficient application development tools; scalable, high-performance and

secure mobile data storage with synchronization to Oracle Databases; and the complete set of

tools to manage applications, users, devices and systems.

Flexible Pricing on Oracle SaaS Platform

With Oracle SaaS for ISVs, software vendors can license on a monthly basis the components of

Oracle Platform for SaaS they need to build and deploy SaaS applications. The new model

effectively allows ISVs to scale their Oracle license investment in relation to end customer

demand. SaaS for ISVs is available to any software vendor interested in delivering a proprietary

application in a one-to-many hosted commercial deployment on the Oracle Database Platform.

Fees are based on a percentage of Oracle’s published processor-based pricing for perpetual

licenses of the same programs.

Benefits of Partnering

In addition to world-class products, Oracle provides partners with additional benefits. During

development, Oracle offers technical assistance via support, training and consulting to help you

embed and integrate your application. After you deploy, you will be able to deliver superior

support to your customer by being their single point of contact, while Oracle supports you with

global, 24x7 support in local languages. The cost for this support will be far lower than

maintaining your own homegrown solution, and you also avoid the risk of losing key employees.

You benefit by leveraging all this and Oracle’s continued engineering investment to add new

product features and enhancements.

Partnering with Oracle also helps you go to market. Oracle has an ecosystem of over 275,000

customers and over 17,000 partners, and Oracle PartnerNetwork offers a number of programs to

help you reach that base. In addition, the strength of the Oracle brand can increase your

customers’ confidence in your product, which can eliminate concerns and ease adoption.

Learn More

Oracle provides an extensive array of resources for ISVs interested in SaaS, including access to

product downloads, related documentation and enablement materials. Learn more about SaaS for

ISVs, as well as opportunities to engage Oracle, through the SaaS Knowledge Zone on the

Oracle PartnerNetwork (OPN), or by contacting us at [email protected].

Oracle Platform for SaaS:

Over-the-Air Mobile Device Management

May 2010

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