Oracle Master Data Management .pdf · enterprise business processes ... Event in operational apps...

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Oracle Master Data ManagementMDM Summit San Francisco

March 25th 2007

Haidong SongPrincipal Product Strategy Manager Master Data Management Strategy

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Master Data Management: What is it and what is it for?

Oracle Master Data Management Solution

Customer Success Stories

Agenda

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PartnerFusionApps

Web siteSFA Call

Center

ERP 1 SCM HRFusionApps Legacy

Ever proliferating island of information

…in disparate applications covering multiple channels, divisions &

functions…duplicated, incomplete, inaccurate,

expensive to integrate & maintain

Impact operations efficiencyPrevent effective marketing, sales

& customer retention activitiesHide risk & fraud and makes

regulatory compliance harder

Slow enterprise agilityNeed to be dealt with at each

project

Typical Enterprise Topology

PartnerFusionApps

Web siteSFA Call

Center


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Datawarehouse / BI projects provide enterprise with an analytical single view of

customers, products, … along with transaction data

Yet, this does not solve the problem in operational applications

Links are expensive to build and maintain

Data quality, consolidation of data, cross referencing has to be dealt with at each project

BI provide an analytical single view of master objects but fall short of solving the problem operationally

BI/DWBI/DW

PartnerFusionApps

Web siteSFA Call

Center


ETL

ETL

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BI/DWBI/DW

PartnerFusionApps

Web siteSFA Call

Center


Middleware

ETL

ETL

Real-time / near real-time Master Data

MDMMDM


MDM provides the ability to…

Consolidate/Federate master & shared information into one place

Cleanse and Enrich data centrally

Distribute data as a single point of truth as a service to consuming applications, enterprise business processes and decision support systems

Integrated Best of Breed -Consistency in a siloed environment

Enterprise agility (easier migration ability)

BI Accelerator

MDM Definition & Value Proposition

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BI/DWBI/DW

PartnerFusionApps

Web siteSFA Call

Center


Middleware

ETL

ETL


MDMMDM


Event in operational apps (e.g. new address)

MatchCleanse &

EnrichConsolidate

(Dedup & build golden record)

X-reference







BI Accelerator

Information Flow

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BI/DWBI/DW

PartnerFusionApps

Web siteSFA Call

Center


Middleware

ETL

ETL


MDMMDM


Distribution of clean, consolidated, complete master object to all subscribing applications

Update BI Dashboard maps and DW cross reference







BI Accelerator

Information Flow – Push Mode

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BI/DWBI/DW

PartnerFusionApps

Web siteSFA Call

Center


Middleware

ETL

ETL


MDMMDM


Need clean & up to date info to support specific business process

MDM provides real time web

services to access master data (match / request entire

profile / request selected info)







BI Accelerator

Information Flow – Pull Mode

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MDM : ERP Foundation

MDM as a CRM / ERP Foundation

BI/DWBI/DW

ERP SCM PLM FINS Legacy

Middleware

ETL

ETL







Can be deployed single instanced with CRM / ERP

WebPRMMarkSales Service

MDM : CRM Foundation

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ConsolidateConsolidate//FederateFederate master information from disparate systems and business lines into one repository

DistributeDistribute data as a service as a single point of truth to consuming applications, enterprise business processes and decision supportsystems

Cleanse and EnrichCleanse and Enrich data centrally

MDM solutions provide the ability to…

Key Business BenefitsEnhanced IT Agility by building an enterprise-wide data management foundationIncreased customer revenue & customer retention ability (CRM Foundation)Accelerated new product introduction and order mgt process (ERP/SCM Foundation)Enhance ability to comply with regulations & manage business risk

Master Data Management - Definition

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No sound master data management impacts key enterprise functions and processes

Marketing and Sales

Marketing and Sales ServiceService Supply chain &

OperationsSupply chain &

OperationsFinance and

controlFinance and

control

Customer Data

Customer Data

Product Data

Product Data

Effective upsell& cross-sell

Advertising & Promotion spend

Differentiated Service Delivery

Customer Retention

Risk & Collection Mgt

Legislative compliance

Fraud MgtBusiness

AnalysisPrivacy Mgt

1st Time Accurate Deliveries

Operations & IT costs

New product Introduction

Catalog alignment across channels

Adherence to regulatory standards

Business Analysis

Efficient Service delivery

Management of claims & customer dissatisfaction

Flawless Order Mgt process

Sourcing & Manufacturing process

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• Increase accuracy and completeness of customer information

• Ensure consistency and accuracy across operational systems

Improve Improve Customer Customer

Data QualityData Quality

• Make informed decisions during customer interactions

• Detect and manage customer events

Utilize Utilize Customer Customer

Insight Insight

• Centralize customer information management

• Automate error handling, account setup & other administration costs

Reduce Data Reduce Data Management Management

CostsCosts

• Shift from product centric to customer centric view

• Gain complete understanding of customer’s relationships & hierarchies

Understand Understand CustomersCustomers

• Meet regulations such as Gramm-Leach-Bliley Privacy Act, etc.

• Enforce security and permissions across value chain

Comply with Comply with RegulationsRegulations

CustomerCustomer

Strategic Objectives Require Customer Data Integration

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Industry Scenario• Convergence• New Product Introduction Acceleration• CRM Foundation• Case management• Single view of Taxpayer / Citizen / Terrorist

• Compliance and Risk Management• Service and Policy management

• Strategic product sourcing and GDSN• Assortment and Space planning• CRM Foundation• Improve order accuracy and reduce inventory• Hierarchy Management capabilities for B2B• Product introduction, compliance and sourcing

Communications, Media & Utilities

Public Sector

Banking

Retail

High-Technology & Manufacturing

Industry Drivers

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Agenda

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• Solve inconsistent master data definitions across the enterprise

• Model complex relationships& hierarchies

• Find consistent solution for key master entities

• Use the data for my analysis and events management needs

• Implement reusable MDM framework (Customer, Product, …)

• Assemble different technology components

• Operate reliable, scalable, available & secure system

Obstacles to achieve MDM

Data Data Migration, Migration,

Integration & Integration & QualityQuality

FunctionalFunctional

• Extract, clean & consolidate multiple sources of data

• Solve data duplication & missing information

• Determine surviving best record& manage suspect record

• Find right skills & implementation best practices

• Define MDM phases to achieve visible ROI along the journey

• Manage project & operations governance

InfrastructureInfrastructure

• Maintain cross referencing• Integrate with enterprise

business processes / apps

ImplementationImplementation

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• Comprehensive data model & web services set that can plug to

CRM, ERP, SCM & BI appsCovering key master & transactional

dataIndustry tailoredManaging complex hierarchiesEasily extensible

• Functionally rich master solution (survivorship, security, .)

• Comprehensive Data Stewardsolution to support central governance function

• Integrated MDM BI and rules engine solution

• MDM framework grounded in rich tech stack• Application Heritage (User Interface, Easy install,

Configuration, Operation, Upgrades, Performance, Usability, Reliability, Test, Integration,..)

Data Data Migration, Migration,

Integration & Integration & QualityQuality

FunctionalFunctional

• Solution that fit into enterprise application solution map (integrated best of breed)

• Data Migration framework

• Pre-built integration processes running on best integration technology

• Embedded DQ

• MDM Implementation Methodology & Best Practice including Data Governance Model• Trained SI ecosystem

InfrastructureInfrastructure ImplementationImplementation

Key needs & vendor selection criteria

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Oracle MDM Solution

Industry Solutio

n Sets

CPG

MDM Implementation Best PracticeData Governance Model

Telecommunication

Public Sector

EnergyRetail

Financials Services

Manufacturing

MDM Foundation

Fusion Middleware

Analytics Server

Business Process

Orchestration

DataMigration

PolicyEngine

DataQuality

Registry Service

MDM Foundation Services

MDM Applications

Shared ComponentsCustomer H

ub

MDM Analytics

Web Services

Pre-built End to

End

Integration Processes

Product Hub

Location H

ub

Supplier Hub

Asset Hub

Employee Hub

Policy HubsSiebelPFST

EBS

Roadmap

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Oracle Customer Hub provides a leading CDI solution

Creates and maintains a unique, complete and accurate customer information across the enterprise

Distributes customer information to all operational applications just in time

Customer Hub enables organizations to:

• Know your customers• Improve data quality• Utilize customer insight during all

customer interactions• Comply with privacy and regulatory

requirements• Reduce data management costs

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MDMMDM

Common Common ObjectObjectModelModel

SieSiebelbel

PFPFSTST

EBSEBS

JDEJDE

PoPortartall

iFlexiFlex

SieSiebelbel

PFPFSTST

EBSEBS

JDEJDE

PorPortaltal

iFlexiFlex

1. Comprehensive• Best in class Customer & Product Hub• Industry specific & extensible schema &

web services• Cutting edge capabilities (Privacy, …)

Oracle MDM Differentiators

Data Infrastructure

WWSS||

MMAANNAAGGEERRApplications

Business Services

Business Processes

2. Operational• Scalable, Reliable, Secure, …• Unmatched deployment options• SOA Foundation

3. Integrated• Hot pluggable with CRM & ERP• Open & Integrated with Oracle Tech &

Apps stack

4. Insightful• BI EE dashboards

5. Proven• Proven large scale deployment• Unrivalved consulting experience, methodology & best practices

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Selected Oracle MDM CustomersMore than 250 Customers, more than 1 Billion records mastered

http://www.eds.com/

http://www.homedepot.com/prel80/HDUS/EN_US/diy_main/pg_diy.jsp?CNTTYPE=PROD_META&CNTKEY=misc%2fhomepage&BV_SessionID=@@@@2033848376.1104270701@@@@&BV_EngineID=ccecadddhffkedfcgelceffdfgidgjj.0&MID=9876

http://www.endesa.com/Portal/es/

http://www.nissan.co.uk/home/index.html

http://www.eni.it/eniit/eni/home.do?BV_UseBVCookie=Yes&lang=it

http://www.revlon.com/index.asp

http://www.tele2.com/pages/StartPage.aspx?id=77

http://www.mediflex.com/index.asp

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Agenda

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Durham ConstabularyCUSTOMER PERSPECTIVE“We have lot of confidence in Oracle. Both the product and the company, Durham Constabulary is a small organization but we felt we were Oracle’s only customer. A lot of the success was due to the Oracle staff on site. Their attitude was all about what needed to be done to make the project a success.”Ron Richardson, Head of Information Systems and Technology

ORGANISATION OVERVIEW• Durham Constabulary polices the area of County

Durham and Darlington Borough, which covers an area of 2,232 sq. km.

• The area is predominantly rural with 12 main towns and over 260 small towns and villages

• The population of the force area is estimated to be 595,308 (2001 Census data)

CHALLENGES/OPPORTUNITIES• Durham has a mixture of niche local systems and

access to national and regional systems.• Records are created in different local systems,

which can lead to data being entered differently• Information feeds from several police intelligence

databases into a cross-border intelligence system• A system was required to help improve the quality

of data held and shared across police forces, as recommended by the Bichard Inquiry final report

SOLUTIONS• Customer Hub (CDH)• Fusion Middleware for Integration

RESULTS

• Ready to implement the Bichard Inquiry report recommendations

• Enables rich clean & normalized citizenship data in one single database able to serve the regional/national systems

• Data integrity and quality delivering better analytics and profiling

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UMB Financial CorporationCUSTOMER PERSPECTIVE“It is easy to make fact-based decisions when the facts are right in front of you. That is what ClientLink does, It puts the facts in front of you.”Kevin Kramer, Senior Vice President, Enterprise Sales

COMPANY OVERVIEW• One of the largest independent banks in America • Complete banking and financial services to

individuals and business customers• UMB’s vision: “Unparalleled customer experience”• Over US$8 Billion in Assets, over 3,500 associates• Over 140 branch locations in 8 US states

CHALLENGES/OPPORTUNITIES• Multiple sources of customer information and

multiple versions of the truth• Wanted a flexible platform• Empower associates” To know our customers and

anticipate their needs; advocate and advise; innovate and surprise”

SOLUTIONS• Customer Hub (UCM), Siebel CRM

RESULTS

• Increased efficiencies of associates: increase research time available for associates to quantify the customer relationship

• Improved cross sale opportunities due to complete customer view

• Successful blending of nightly batch updates and real-time integration leveraging MQ Series

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Oracle Master Data Management .pdf · enterprise business processes ... Event in operational apps...

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