Oracle & HP: Uniquely Addressing Business Intelligence Trends

Robert Stackowiak, Oracle Corporation

Wayne Asp, HP

Alan Dechovitz, Procter & Gamble

Session id: 40089

Higher Return on InvestmentThe key motivation for HP & Oracle customers

ROI = Present Value of Benefits - Costs

Increasing ROI for information producers by

– Reducing current costs of analysis for business managers (LOBs) Empower LOBs with tools and applications and automated

analysis rather than manually creating custom reports

– Reducing ongoing costs of analysis for IT Faster and simpler development of analytic applications Centralized management Leverage return from existing investments

Higher Return on InvestmentThe key motivation for HP & Oracle customers

ROI = Present Value of Benefits - Costs

Increasing ROI for information consumers (LOBs) by

– Enabling top-line growth New customers/markets, most profitable customers, … React faster than the competition

– Enabling bottom-line savings Optimize operations, financial management, … Less time gathering data; more time for analysis

Four Key Drivers How HP & Oracle customers achieve higher ROI

“Right Time” insight for business decisions

Enterprise-wide business intelligence

Timely solutions to critical needs

Reduced total cost of ownership (TCO)

“Right Time” InsightDeliver timely business information when needed Only HP & Oracle provide:

– Fully embedded analytics & data mining Faster analysis where data is

– Embedded data movement, near zero latency Open batch & near real-time data feeds

– Single platform for transactions & BI Support of mixed workloads enabling “daily business

intelligence”– Industry-leading server and storage performance and

price/performance for Oracle environments Proven throughput, availability and reliability

Amazon.com Analysis platform for systems & users

DW on HP

Superdome

CampaignServers

AssociatesExtranet

WebServers

Customers

EmailServers

SupplyChain

CustomerService

FulfillmentCenters

Associates

OrdersPipeline

ContentServers

ERPMetrics

Users

Personalization

“ …business value realized in one year was more than 10

times the cost of the data warehouse. ”

“ …business value realized in one year was more than 10

times the cost of the data warehouse. ”

- According to Mark Dunlap of Amazon.com in Winter Corp.’s

“Field Experience with Large Scale Datawarehousing on Oracle”

Enterprise-wide Intelligence

Only HP & Oracle provide– Multi-Terabyte solutions on multiple platforms

Proven scalable choices

– An unbreakable business intelligence platform Secure management of all business users in a

single platform Best service levels for more users & data

WHAT P&G CUSTOMERS WANT Fact based answers, ideas and strategies replace technical

barriers and infrastructure needs

Predictable year on year cost trends

Improving year on year cost trends

More than competitive parity for the investment

And in a few instances

IT capabilities that change the game inside & out

WHAT P&G CONSUMERS WANT

• Information that’s immediately relevant, without sacrificing connectivity to the data I can see

Organized the way I manage my business

The system puts all my data in one place for me

Timely and on time

A tool that is easy to use and connects easily to MS Office

Fast resolution of infrequent problems

An expert response to complex data problems

TRANSACTION SYSTEMS

GLOBAL DATA

CLIENT

COMMON DATA WAREHOUSE

“All the information you need, when where

and how you need it”

BUSINESS PROCESS ALIGNEDCOMMERCIAL REPORTING SYSTEMS

Emerging Vision for Commericial Decision Support

Possible Decision Support Category Structure

GLB POSGLB SHIPMENTS

CUSTOMERMARKET MEASURES

RESEARCH VENDORSINTERNET / INTRANETCMK DATAMARTSCAMPAIGN MGMT SYSTEMS

GLB SHIPMENTSFIRST DEMAND FCSTMARKET MEASURESRESOURCE PLANNING

Portfolio Analysis

Market Tracking

Portfolio Details

Graphing of Key Measures

GBP Initiative: Data Entry

Deployment in the 1980sTimely but Incomplete and Costly

ETLProcessing

Marketing

Finance

Sales

IndependentData Marts OLAP

Engine

MiningEngine

SQLServer

DB2

Oracle Reporting

Fragmented Data & Analysis, Duplicated Effort

Deployment in the 1990sMore Consistent, but TCO & Data Movement Challenges

Data Movement across Platforms, Multi-platform Management

Dependent Data Mart

Enterprise Data Warehouse

Marketing

Finance

Sales

Deployment TodayAnalysis in Database, Single Scalable Platform

Consolidation yields Better TCO, More Timely Results

Optional OracleData Mart

Oracle Enterprise Data Warehouse

Marketing

Finance

Sales

OLAP &SQL Analytics

Data Mining

ETL

Timely Solutions to NeedsRapid deployment growing with business

Only HP & Oracle provide:– Highest level of partner experience

Tighter integration & support by more ISVs and systems integrators

– More pre-built scalable application solutions Deployable to multi-Terabytes as businesses grow

– Technology standards leadership Most open integration choice

Timely Solutions in TelcoRapid deployment growing with business

A large scale solution built by a Systems Integrator partner– Paper to electronic in less than a year– 3NF schema– Data warehouse now in the 10s of Terabytes on Oracle on HP

An existing implementation tuned by Oracle Consulting– A competing vendor positioned for the “right” fix a proprietary

and expensive hardware / software solution– Large data warehouse on Oracle on HP now provides needed

business performance leveraging existing platform

Reduced TCOBenefits grow while costs are minimized Only HP & Oracle provide:

– More cost effective management capabilities and tools Transparent management & resource allocation

Less staffing, better system resource utilization Industry leading HP OpenView optimized for Oracle

environments Improved resource productivity with complete

software and hardware management– More cost effective consolidation solutions

Greatest scalable platform choice More choices for consolidation, migration

– Most committed to openness HP and Oracle are market leaders in Linux and

clustering solutions

Ellis Island Foundation

On-line database of immigration records– 24 million records– 3.5 million images– 120 million hits per month

HP Proliant DL580s, Oracle9i RAC, Red Hat Linux

– 3 TB of storage

“The hardware is gathering dust.

We never have to touch it”

“The hardware is gathering dust.

We never have to touch it”

- According to Sam Daniel, Director of IT at the Ellis Island Foundation

as reported in “Database Trends and Applications”, February 2003

Four TrendsEnabled by HP & Oracle and Fueling the Vision

“Right time” insight for business decisions– Closed loop implementations, automated reactive solutions

Enterprise-wide business intelligence– Growth to tens of Terabytes and 1000s of users

Timely solutions to critical needs– More partners leverage more of the platform

Reduced total cost of ownership (TCO)– Consolidation of platforms, Linux, Grid

Next Steps….

See Your Business in Our Software– Visit the DEMOgrounds

Oracle BI & DW solutions areas Hewlett-Packard platform area

– Visit our web sites http://www.oracle.com & http://otn.oracle.com http://www.hp.com/solutions1/oracle

– See Carly Fiorina, Chairman & CEO, HP Thursday, September 11, 9:45 a.m.

Reminder – please complete the OracleWorld online session survey

Thank you.

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