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• Customers  are  instantly  recognised  and  welcomed  in  store  

• Rich  product   information  supports   purchase  decisions  

• Augmented   reality  features  take  the  hassle  out  of  trying  on,  using  detailed  data  about  customers  likes,  preferences  and  body  metrics  

• Basket  value  can  be  increased  by  alerting  in-­‐store  staff  to  high-­‐value  customers  

• Loyal  customers  can  be  rewarded  with  value-­‐add  services,  e.g.  deliver  shopping   to  home  or  car  

• Customers  are  instantly  recognised  and  welcomed  in  store  • Rich  product   information  supports   purchase  decisions  • Augmented   reality  features  take  the  hassle  out  of  trying  on,  

using  detailed  data  about  customers  likes,  preferences  and  body  metrics  

• Basket  value  can  be  increased  by  alerting  in-­‐store  staff  to  high-­‐value  customers  

• Loyal  customers  can  be  rewarded  with  value-­‐add  services,  e.g.  deliver  shopping   to  home  or  car  

• Customer  insights  are  used   to  make  tailored  recommendations  

• iBeacons  guide  people   to  relevant  shops  and  merchandise  • Dynamic  pricing  rewards  customers  with  on-­‐the-­‐spot  offers  • By  remembering   people’s   in-­‐store  product  considerations  

retailers  can  follow  up  with  hyper-­‐personalised   offers  on  digital  channels  

• Retailers  can  wrap  value-­‐add  content  or  services  around  purchase  decisions,  e.g.  meal  plans,  information   guides,  appliance  insurance  

• Social  channels  and  visual  content  entice  customers  to  buy  • Well-­‐placed  peer  reviews  and  recommendations   back  up  

purchase  decisions  • Relevant  product   recommendations   can  be  made  in  store  or  

online  by  analysing  the  habits  of  ‘people   like  me’  • Retailers  can  offer  innovative  ways  to  connect  friends  and  

family  around  shopping   requirements,  e.g.  gifting,   party  plans  

• Retailers  can  grow  brand  engagement  through   the  imaginative  use  of  social  gamification,  e.g.  rewarding  customers  with  first-­‐in-­‐queue   for  sales  

• Avoid  basket  abandonment   with  a  simple  customer  experience  that  makes  shopping   easy  and  convenient  

• Entice  browsers  back  with  targeted  advertising  and  dynamic  offers  

• Encourage  repeat  purchase  by  making   relevant  recommendations  based  on  purchase  history  or  web  behaviours  

• Individual  products  can  be  tagged  and  tracked  for  an  up-­‐to-­‐the-­‐minute  view  on  delivery  progress  

• Customers  can  choose  delivery  slots  and  places  to  suit  them  

• Products  can  reach  their  destinations   in  the  shortest  possible   time,  helping   retailers  keep  up  with  the  pace  of  customers’  expectations  for  instant  fulfillment  

• Transportation  journeys  can  be  configured   for  the  optimum  cost  efficiency  and  sustainability  

• Click&Collect  pick-­‐up  points  encourage  customers  in  store  and  grow  basket  value  

• High-­‐fashion   trends  can  be  instantly  cloned  and  communicated  to  suppliers  

• Supply  chains  can  be  quickly  reconfigured   around  seasonal  trends  and  must-­‐haves  

• Retailers  can  be  first  to  market  in  a  fast-­‐paced  environment  

• Supply  chain  visibility  gives  an  instant  view  on  stock  availability,  avoiding  shortages  and  customer  disappointment  

• Retailers  can  stay  one  step  ahead  by  identifying   and  responding   to  what’s  trending  on  social  

• Short   shelf  life  produce  can  be  accelerated  through  the  supply  chain  

• Supply  chains  can  be  quickly  reconfigured   around  seasonal  produce  and  demands  

• Retailers  can  be  first  to  market  in  a  fast-­‐paced  environment  

• Supply  chain  visibility  and  demand   forecasting  gives  an  instant  view  on  stock  availability,  avoiding  wastage,  shortages  and  customer  disappointment