Oracle Communication Strategy

Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract

<Insert Picture Here>

Oracle Communications Rome Partner Enablement Training

27 & 28 November , 2008

Close collaboration with our Partners is critical to the success of our Business Unit

& Oracle's goal of becoming #1 in Applications for the Communications

market ”

-- Bhaskar Gorti, General Manager, CGBU, Oracle


The following is intended to outline our general product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any material, code, or functionality, and should not be

relied upon in making purchasing decisions.The development, release, and timing of any

features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


All 15 of the top U.S. Communications Service Providers run Oracle Applications

8 of the world’s top 10 Mobile Operators run Oracle Applications

20 of the world’s top 20 Telecoms Companies run Oracle Applications

Oracle is #1 in Communications

All 10 of the world’s most profitableCommunications Service Providers run Oracle Apps

Oracle inCommunications Did You Know?


• Create vertical, focused group

• Industry leading domain

expertise

• Focused product R&D and

solution expansion

• Dedicated delivery organization

• Product Support continuity &

investment

• Leverage larger technology

investments of Oracle

Communications Global Business Unit

Revenue

Management

Lifestyle

Revenue

Management

Lifecycle

Co

mm

un

icatio

ns

CRM

Tech

Fin

an

cia

lS

erv

ice

s

Re

tail

ERP

Who are we ?


Business Applications

Infrastructure

Campaign Mgmt PLM EBPPCall Center

Mgmt

Corporate Administration

Self-CarePartnerMgmt

Sales

Financial Mgmt Asset Mgmt Security Mgmt Knowledge MgmtHR

Carrier Grade Framework

Middleware

Help Desk

Advanced CRM

Universal Data Hubs (Customer, Product, Asset)

Business Operations

ServiceDeliveryPlatform

ServiceDeliveryEnterprise

Analytics

Enterprise Analytics

Operations Analytics


CRM AnalyticsCRM Analytics

ERP AnalyticsERP Analytics

Analytics

Communications ApplicationsTier 1 Service Provider Requirements

Provisioning

Pricing Balance Mgmt

Billing

Invoicing

Mediation

Payments Vouchers

Revenue Control

Interconnect

SettlementsA/R & Collections

Inventory Mgmt

Service Activation

Discovery

Rating

Service Fulfillment Billing & Revenue Management Assurance

Service Assurance

Revenue Assurance

Service Creation

Environment

Design

Reconciliation


ISV PartnersISV Partners

OracleOracleOracle

Business Applications

Infrastructure

Campaign MgmtCampaign Mgmt PLMPLM EBPPEBPPCall Center Call Center

MgmtMgmt

Corporate Administration

SelfSelf--CareCarePartnerPartner

MgmtMgmtSalesSales

Financial MgmtFinancial Mgmt Asset MgmtAsset Mgmt Security MgmtSecurity Mgmt Knowledge MgmtKnowledge MgmtHRHR

Carrier Grade Framework (e.g. Application Server, RAC, Times TenCarrier Grade Framework (e.g. Application Server, RAC, Times Ten))

Middleware (e.g. BPEL)Middleware (e.g. BPEL)

Help DeskHelp Desk

Advanced Advanced

CRMCRM

Universal Data Hubs (Customer, Product, Asset)Universal Data Hubs (Customer, Product, Asset)

Business Operations

ServiceService

DeliveryDelivery

PlatformPlatform

ServiceDeliveryEnterprise

Analytics

Enterprise Enterprise

AnalyticsAnalytics


Operations Operations

AnalyticsAnalytics

CRM AnalyticsCRM AnalyticsCRM Analytics

ERP AnalyticsERP AnalyticsERP Analytics

Analytics

ProvisioningProvisioning

PricingPricing Balance MgmtBalance Mgmt

BillingBilling

InvoicingInvoicing

MediationMediation

PaymentsPayments VouchersVouchers

Revenue Control

InterconnectInterconnect

SettlementsSettlementsA/R & CollectionsA/R & Collections

Inventory MgmtInventory Mgmt

Service ActivationService Activation

DiscoveryDiscovery

ReconciliationReconciliation

RatingRating

Service Fulfillment Billing & Revenue Management Assurance

Service Service

AssuranceAssurance

Revenue Revenue

AssuranceAssurance

Service Service

Creation Creation

EnvironmentEnvironment

Design

Oracle CommunicationsSolutions Footprint Today


Does IT deliver enough value?

$3/sub

$0.3/sub

$1918M

$5992M

79%

7%

33%

67%

9%

4%

Traditional operators spend 10X more on IT than new

entrants

Traditional

New EntrantComparison

75% of application deployment spend is on

custom software

COTS

BespokeDeployment

IT deployments are highly services dependent

Services

Software

Build vs. Buy

Almost 70% of spend is on operating existing IT

infrastructure

Capital

Operational

Spend Usage

IT spend in Comms is over double industry average

Communications

Industry average

Spend as % Revenue


A step change in productivity is fundamental to success …

But it must be focused


Securing market leadership...…the Cornerstone of Success

CustomerIntimacy

Rapid ServiceInnovation

OperationalExcellence

Gro

wth


The importance of modern software principles


Benefits drivers for Pre-Built SOA

Shorter Time to Implement

Lower Cost Of Ownership

Lower Risk

1

2

3

Best Practice Industry

Processes

Pre-Built Sustainable Integrations

Common Objects and

Services

Open Standards Based

Foundation

• Lower cost and shorter time to implement

• Higher reliability

• Faster time to benefit

• Lower implementation and maintenance costs


• Optimises customer effort

• Reusability

• Easy to maintain and upgrade

Tenets of Pre-Built SOA

• Lower cost to upgrade

• Higher predictability


Benefits Drivers Benefit Impact


Proving the benefit - Scope of case study

Input provided and validated by KPN, TDC and Oracle Consulting From Past

Telecom Implementations

• CRM-Billing integration

• AIA vs traditional custom integration

• 5 years TCO

• Initial Implementation

• Maintenance (5 years)

• 2 Upgrades (CRM upgrade)

• Mid sized European Operator

• 5-10 M subs

• Including attribute extensions

• Customer migration, no subscription

migration

• Consumer & SME segment


Maintain

Upgrade

Implement

Source: 5 year TCO Study Oracle Study on Composite SOA for Telecoms 2008

50% Reduction

55% Reduction

20% Reduction

Pre-built SOA

Traditional Custom integration

Lower Cost Of Ownership1

Pre-built and Pre-Tested Functionality Drives Cost Savings through the Whole Lifecycle…


• Our study shows reduction of over:

• 50% in implementation effort (man days)

• 60% in upgrade effort (man days)

• Leading to reductions of:

• 30-45% on implementation time

• 50% on upgrade time

• These benefits directly impact:

• Agility to respond to market needs

• Lower disruption time

• OPEX Reduction

• Operational risk

Pre-Built SOA Reduces Calendar Time and Effort

Benefits Over Customer Integration

Average

Initial

Implementation

Average

Upgrade

Composite SOA Case Study Results

Shorter time to implement2

10 Months

7 Months

3 Months

1.5 Mth

30%

50%

Source: Oracle Case Study on SOA transformation in Telecoms 2008

Pre-built SOA

Traditional Custom integration


• Software Reusability

• COTS, pre-built and pre-tested functionalities means

higher value/lower cost

• Development cost moved from customer to Oracle and

spread over many companies

• Multiple companies drive enhancements, find bugs and

achieve a more rapid time to stability

… and transfers difficult and costly integration tasks to Oracle reducing risk for the Service Provider

Benefits Over Custom Integration

Lower Risk3

Implementation Project (time)

Pre-Built SOA in Project

Custom

OracleR&D

Eff

ort

AIA

• Reliability & Obsolescence

• Customers build on already proven processes and services minimizing the risk of failure

• Oracle implements best practices and is continuously innovating

• Upgradeability to address the obsolescence

• Optimizing customer effort • Customers can focus on higher value areas and unique extensions

• Predictability

• Better separation of concerns without worrying about integration flow thus increasing capacity

• Oracle provides the SOA integration roadmap

• Lower project risk, more likely reach objective


Transformation is now an essential part of the

competitive business cycle


Oracle Transformation Experience – Critical Success Factors

• Executive Commitment

• Program of work approach• Deliver value to business frequently

• Start with best practice, Stick to standard• Industry best practices

• Avoid customizations

• Minimize extensions

• Start with green field mindset

• Set scope to be complete processes

• Don’t migrate old products into new solution

• Keep legacy integrations to an absolute minimum


Summary

• Market leaders push the frontier of productivity

• Successful companies channel productivity gains into critical areas

• Software is the fundamental enabler in revolutionizing productivity

• The ROI is ‘provable’ and achievable

• Transformation is the necessity, and the challenge


Oracle’s vision and strategy

Business Challenges

IT Challenges

Deliver best-in-class applications

built on a common, open, standards-based technology platform

Provide a complete suite with productized integrations and

industry-specific business processes

Facilitate business transformation with predictable total cost of

ownership


Software is the key, but it must be realized through business

Transformation


Oracle Communications CustomersWorld’s Top Service Providers Run Oracle Applications


ERP and Enterprise Management

BusinessIntelligence

andAnalytics

Service Delivery Platform

Application Integration Architecture Integration

InfrastructureFusion Middleware Carrier Grade Framework

Master Data Management

Oracle Communications SolutionsComplete Footprint

Order Management

Inventory Mgmt Service Activation

Service Delivery Platform

CustomerRelationshipManagement

Billing and Revenue

Management


Organic developments & Acquisitionsto deliver Best-in-Class applications & technology


The Concept to Cash Value Chain

3CampaignExecution

• Campaign Management

• Sales Execution

• Real-time up sell/cross sell

• Order Capture and Commit

4 Service Fulfillment

• Inventory assignment

• Order orchestration

• Provisioning

• Service Activation & Configuration

5 Usage Charging

• Service Delivery & Usage

• Service Mediation

• Real-time charging and billing

• Discounts and promotions

1 Concept Creation

• Customer insight

• Behavioral and revenueanalytics

• Segmentation analysis

• Concept generation

2 Service Design

• Service definition & configuration

• Service pricing, bundles and promotions

• Service network deployment

• Service trials and release

• Customer and invoicing

• Trial billing

• Receivables and G/L

• Collections

• Partner settlements

6 Billing & A/R


Concept Creation

6

1

2

3

4CampaignManagement

5 CampaignExecution


• Sales Execution





• Provisioning


Usage Charging





Concept Creation





Service Design






• Trial billing


• Collections


Billing & A/R

Oracle Products

• Siebel CRM

• Siebel Business Analytics

• Billing and Revenue Management


Service Design

3CampaignExecution


• Sales Execution






• Provisioning


5 Usage Charging





1 Concept Creation





2 Service Design






• Trial billing


• Collections


6 Billing & A/R

Oracle Products

• Siebel CRM


• Oracle Inventory Management

• Oracle Service Delivery Platform


Campaign Execution

3CampaignExecution


• Sales Execution






• Provisioning


5 Usage Charging





1 Concept Creation





2 Service Design






• Trial billing


• Collections


6 Billing & A/R

Oracle Products

• Siebel CRM

• Siebel Business Analytics



Service Fulfillment

3CampaignExecution


• Sales Execution






• Provisioning


5 Usage Charging





1 Concept Creation





2 Service Design






• Trial billing


• Collections


6 Billing & A/R

Oracle Products

• Oracle Order and Service Management

• Oracle Inventory Management

• Oracle Service Activation


Usage Charging

3CampaignExecution


• Sales Execution






• Provisioning


5 Usage Charging





1 Concept Creation





2 Service Design






• Trial billing


• Collections


6 Billing & A/R

Oracle Products

• Oracle Mediation


• Siebel CRM


Billing and A/R

3CampaignExecution


• Sales Execution






• Provisioning


5 Usage Charging





1 Concept Creation





2 Service Design






• Trial billing


• Collections


6 Billing & A/R

Oracle Products


• Siebel Self-Service and eBilling

• Oracle Financials


Concept to Cash

3CampaignExecution


• Sales Execution






• Provisioning


5 Usage Charging





1 Concept Creation





2 Service Design






• Trial billing


• Collections


6 Billing & A/R


• Supporting the essential business processes of Service Providers

• Packaged software approach

• Provides holistic customer view across the enterprise

• Pre-built integrations to Oracle enterprise applications

• Built to industry standards

An Integrated Applications Suite


Oracle Application Integration Architecture

�All Oracle Applications

�Extensible to Third Party and Legacy Applications

�Built on Open, Standards Based Middleware

�Upgradeable

�Common Object Model

�Process Integration Packs

4 Acquisitions

17 Acquisitions*

Products

Customers

Employees

Suppliers…

Critical Applications Integrations


Siebel Call Center

Customer Order

Management

Billing

ManagementSales Catalog

Oracle Financials

General

Ledger

Oracle Billing and Revenue Management

Billing and Invoicing

Balance Tracking

Rating

Re

ven

ue

Ma

na

ge

men

tC

usto

me

r

Ma

na

ge

men

t

Fin

an

cia

l

Ma

na

ge

men

t

1. Siebel CRM to Oracle BRM enabling Order to Bill

2. Siebel CRM to Oracle BRM enabling Agent Assisted Billing Care

3. Siebel eBilling to Oracle BRM enabling Billing Self-Service

4. Oracle BRM to E-Business Suite enabling Revenue Accounting

Siebel Self-Service

eBilling

Application Integration Architecture for CommsRelease One - Order to Cash to Care


The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into

any contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions. The

development, release, and timing of any features

or functionality described for Oracle’s products

remains at the sole discretion of Oracle.

Safe Harbor Statement


Oracle BI

Analytics

Application Integration Architecture for CommsRelease Two and Beyond

Full Business and Operational Systems Integration

Siebel Call Center

Sales

Catalog

Siebel Self-Service

eBilling

Oracle Billing and Revenue Management

Billing and Invoicing

Balance Tracking

Rating

Oracle Service Fulfillment

Activation InventoryOrder and Service

Management

Oracle SDP

Service

Applications

Data Management

Product

Customer

En

terp

rise

Ma

na

ge

men

tB

usin

ess

Inte

lligen

ce

Info

rma

tion

Ma

na

ge

men

tR

even

ue

Ma

na

ge

men

tC

usto

me

r

Ma

na

ge

men

t

Se

rvic

e

Ma

na

ge

men

t

Loyalty

ManagementCOM

Billing

Mgmnt

eComm

eSvc

ERP

Financ-

ials

Assets

Supply


Oracle Communications CustomersWorld’s Top Service Providers Run Oracle Applications


<Insert Picture Here>

“Close collaboration with our Partners is critical to the success of our

Business Unit & Oracle's goal of becoming #1 in Applications for the

Communications market ”

Bhaskar GortiGeneral Manager, CGBU,

Oracle

Partner Strategy for Oracle Communications& Engaging with CGBU


Engaging with the CGBU

• Be part of the Oracle Partner Network

• Subscribe to Communications Product Focus Area

• Product & doc download –Non production use-

• Tech support access

• Latest product info, value props, messaging , presentations

• Global BU, local transactions

• Know the local team ; Richard & Laurent

• CGBU products not part of any FUDA

• One off transactions

• Proof of resell

• Support & Maintenance

• Product training available on Oracle University

• http://education.oracle.com


Communications Product Focus Area

• Enable CGBU to manage a targeted community of Communications partners

• Provide partners with single site where they can obtain the most current information / content on the Oracle Communications solutions

• Align with Oracle’s Strategic Communications area and messaging

• Keep current on latest Oracle Communications information through access to initiative Dashboard with specific tools & resources

• Provide controlled access to CGBU product licenses for demonstration

Oracle Communication Strategy

Documents

Transcript of Oracle Communication Strategy