Dr. ANDREW SUTHERLAND Senior Vice President Technology & Systems Business Europe, Middle East, Africa, Asia Pacific, Oracle

Oracle Cloud. How to make Digital Business a reality… now

Data is the new Oil… is it really?

• Data makes more data

• Data can be consumed by multiple people, places and things at the same time

• Its value increases when combined (with other data)

Very Few Assert A value To Their Data

84% of S&P 500’s market value is intangible assets

…less than 5% of organisations know the value of their data

Source: Ocean Tomo LLC, 2015 Intangible Asset Market Value Study; The Wall Street Journal

Some Are Born Data-Driven

Uber Spotify Netflix AirBnB Amazon WhatsApp Tesla Facebook Google

We must move beyond

having data to being data-driven

Incumbents Can Learn New Tricks Too

Everyone can access the data that relates to themTeams receive data analysis training

Buying data from outside your business to drive outcomes is common practices

Data generated by products is fed-back to optimise the experience

7 Signs You Are A Data Driven Business :

Someone is responsible for the quality of your businesses Data

With any new product launch or campaign, the question of obtaining audience data is asked from day one

Whenever someone offers an opinion, it’s accompanied by numbers and data

You selectively sell or share your own data with partners or marketplaces for monetisation or other benefits

Remote monitoring

Introducing the Beaconised Airport

• Improving the Passenger Experience • Measuring foot-fall analysis, linger time

and interest • Context aware offers and day of travel

communication channel

10 Oracle Confidential – Internal

• Check-in • Security • Retailers • Gates • Baggage Reclaim & Exit

So how do you Begin this journey?

Do Decide

Acquire, Manage and Apply

Own

Share Buy

Acquire Better Data

Capture

Use Keep

Manage Data Better

Analytics

Apps .

Apply Data Effectively

Algorithms

So how do I do this?

Oracle Cloud

An integrated platform that provides unprecedented ability to take meaningful steps toward genuine business transformation

• Spanning all layers of the cloud: IaaS, PaaS, SaaS

• Every layer…integrated

• Based on our foundational infrastructure platforms

• Reduces complexity

• Every category and stakeholder

• Consumption models for all

• An open, standards-based platform

• Supports all workloads, applications, languages, open source, OS platforms, data types

• For everyone to build on, customers and partners

• Integrated with Oracle apps and the application ecosystem

• Offers protection for every layer

• Physical data center access

• Encryption of data at rest, in motion

• App access; privileged users controls

• Masking, redacting sensitive data

• Identity access management

• Deployment: private, public, Cloud at Customer, hybrid

• Same environments preserve existing IT investments, skills

• Migration and adoption paths–infrastructure, apps, extensions, integrations, dev, production

2016 Cloud Platform Compatibility, Migration & Coexistence Identical Software and Hardware On-Premise and in Cloud: Third Customer Choice

Licensed software

Your choice of hardware

Managed by you

Subscription service

Managed by Oracle

Subscription service

Managed by Oracle

Behind your firewall

Faster, lower cost networking

On Premises Oracle Cloud ***Announcing*** Cloud at Customer

C C

Application and Data Portability

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud at Customer

• Identical hardware and software as Oracle’s public cloud

• Managed by Oracle and delivered as a service behind your firewall

• Same cost-effective subscription pricing model as Oracle Cloud

• Helps conform to business and government security requirements

• Announcing

─ Oracle Cloud Machine – available today

─ Oracle Exadata Cloud Machine – coming soon

─ Oracle Big Data Cloud Machine – coming soon

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

Customer Choice: Exadata Deployment Models

Customer data Center

Purchased

Customer managed

Exadata Database Machine

Customer data center

Subscription

Oracle managed

Exadata Cloud Machine

Oracle Cloud

Subscription

Oracle managed

Exadata Cloud Service

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

Customer Choice: Big Data Deployment Models

Customer data center

Purchased

Customer managed

Big Data Machine

Customer data center

Subscription

Oracle managed

Big Data Cloud Machine

Oracle Cloud

Subscription

Oracle managed

Big Data Cloud Service

B B

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

Journey to the Cloud

Business Operations

Business Transformation

Cloud Platform

Start with SaaS

Integrate SaaS & On-Prem

Extend SaaS for Social, Mobile,

Process

New App Development

Journey to the Cloud

Business Operations

Business Transformation

SaaS

Start with PaaS

Mobile App Development

Content and Process

Digital Engagement

Journey to the Cloud

Cloud Platform

Business Operations

Business Transformation

PaaS

SaaS

Start with IaaS

Dev/Test

Production, High

Availability

Big Data, Data

Management

Journey to the Cloud

Cloud Platform

Business Operations

Business Transformation

IaaS

SaaS

Start with Systems

Consolidation, Engineered

Systems

High Availability,

Cloud Archival

Run Public Cloud Behind

Firewall

PaaS

Journey to the Cloud

Cloud Platform

Business Operations

Business Transformation

Systems

IaaS

SaaS

PaaS

Journey to the Cloud

Cloud Platform

Business Operations

Business Transformation