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Oracle Business intelligencestandard editiOn One

ELEvAtor PItCh

Oracle Business Intelligence Standard Edition One helps business professionals make faster, more effective decisions by giving them easy access to reliable, current data. This complete, integrated solution for Business Intelligence and Data Warehousing includes:

– Oracle Interactive Dashboards – real-time display of key performance indicators

– Oracle BI Publisher – highly formatted reporting

– Oracle Answers – ad hoc reporting and analysis

– Oracle Warehouse Builder – data extraction, transformation and loading (ETL)

– Oracle Database – the #1 choice for reliable and secure data storage

tArGEt ACCoUnt ProfILE

typical Customer– < 1,000 employees– < $500 million– Inquiring about Business Intelligence or Crystal Reports

ExECUtIvEs, DEPArtmEnt-LEvEL mAnAGErs It DIrECtors AnD mAnAGErs– Poor information quality

– no clear picture on current/future business performance

– Difficult to make comparisons among depart-ments/divisions (no common definition of business metrics)

– Inconsistent reports based on the same datamid-management rarely has the completeinformation they need to make timely, well-founded decisions

– too time-consuming, too error prone– Isolated data in applications and depart-

ments – Difficult to manage large and disparate data

volumes– Difficult to quickly deliver accurate and com-

plete information to business managers– too much time spent and resources focused

on developing new reports, but still not meeting business needs for information

– too much time spent reconciling data due to inaccuracies found in reports

– high dependency on It– Business users need It to get information– Backlog of new requests in It. – not able to detect and respond quickly to

new opportunities and threats

– It has limited times/resources for supporting business decisions.

– top management gets first priority. others must wait.

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Oracle Business intelligencestandard editiOn One

KEy fEAtUrEs

Oracle Business Intelligence Standard Edition One includes the following components:

oracle BI server – Highly scalable BI analytics server Central-

ized Business Model View– Advanced Calculation & Integration Engine– Relational and multi-dimensional DB support– Intelligent request generation and optimized

data access– Intelligent multi-level caching– Native RDBMS support for Oracle, IBM DB2,

Microsoft SQL Server, and Teradata– Mission Critical Performance and Scalability– Includes a full use of Oracle Database

Standard Edition One that can be used with 3rd party or customer developed applica- tions with no additional fee

– Available only for Windows OS

oracle Interactive Dashboards– Fully interactive, graphical information dash-

boards– Live, real-time data across enterprise data

sources– Personalized for each user and role– Easy to use, zero training – simple point &

click interface for all users– Guided analytics – help users locate impor-

tant information

oracle Answers– Full ad hoc analysis, pivot tables, and report

creation – Simple point-and-click interface – Explore and interact with results– Save, organize and share reports– Integrate reports back into Intelligence Dash-

boards – True business user self sufficiency – Users are shielded from “back-end”

complexity

oracle BI Publisher– Schedule and distribute enterprise-class

reports– “Pixel-perfect” report layout controls– Author reports in common tools like Word

and Acrobat– Robust publishing engine– Schedule and distribute enterprise-class re-

ports– “Pixel-perfect” report layout controls– Author reports in common tools like Word

and Acrobat– Robust publishing engine

oracle Briefing Books (included with Interac-tive Dashboards)– Take static snapshots of Intelligence

Dashboards and save to personal “Briefing Book” file

– Briefing book files are saved locally and can be accessed when users are offline, e-mailed to others, manually or automatically refresh- ed anytime user is online

oracle Database standard Edition one– Fast installation and configuration, with

built-in automated management– Suitable for all types of data and all applic-

ations– Proven performance, reliability, security and

scalability of Oracle– Fully upgradeable to Oracle Database 11g

Standard and Enterprise Editions

oracle Warehouse Builder– Provides extraction, transformation, and

loading (ETL and E-LT approaches)– Consolidates data from different types of

data sources– Migrates data from legacy systems – Data modeling of relational and multidimen-

sional structures – Design and management of corporate meta

data– Data cleansing for better quality– Profiling and auditing data quality

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Oracle Business intelligencestandard editiOn One

KEy mEssAGInG

Everything you need to implement Business Intelligence solutions– Get highly formatted reports, interactive

dashboards, ad hoc analysis as well as the underlying ETL, data warehouse and data-base technologies – all in one package from a single vendor

– Install the software easily and run an entire system on one server (with up to 2 sockets)

Leading technology that is priced for midsize companies– Same leading technology used in Oracle BI

Enterprise Edition (EE) Plus* and Database EE

– Leader, Gartner BI Platforms Magic Quadrant (Oracle BI EE* platform)

– Leader, Gartner Corporate Performance Man-agement Suites

– Leader, Forrester Wave for Enterprise ETL (Oracle Warehouse Builder)

– Leader, Gartner Data Warehousing Magic Quadrant (Oracle Database)

– Priced attractively for 5-50 user deployments at $1,200 per user

Grows with your changing needs– start small: Buy only what you need now

(e.g. implement a small solution to solve a pressing business challenge)

– think big: Easily add more users or function-ality to your solution as your needs grow. (i.e. No need to update, re-install or move around software. All existing dash- boards and reports continue to work. Pick and choose new functions available with Enterprise versions.)

scenario:Start with operational reporting on existing data using BI Publisher, add dashboards or ad hoc analysis, or consolidate data from exist-ing sources into a new data warehouse/ mart and leverage any combination of dashboards, reports, and analysis with that.

Designed with business users in mind:– Users can get the information they need

without relying on IT support (i.e. don’t need special IT skills to use dashboards, access reports, analyze data, etc.)

– Users can start using the software quickly thanks to familiar Office tools (e.g. create report templates in Microsoft Word or Adobe Acrobat with BI Publisher)

– Users can create ad hoc reports through Web using a simple, point and click, self-service interface (Oracle Answers)

– Users can use dashboards for interactive data access and analysis (e.g. browse, filter, drill down on data and view informative charts and graphics)

– Users can build their own reports and save them to a personal dashboard

– Users can easily design their own dash-boards (e.g. drag and drop)

– Users interact with a simplified view of busi-ness data no matter how complex the under-lying data actually is

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ComPEtItIon

microsoft

strEnGths WEAKnEssEs

– Tight Excel integration in upcoming release– Everything goes through Excel in the upcom-

ing products will be attractive to Finance

– Microsoft offers BI in five different Microsoft products/ servers– Various degrees of metadata integration and

overlapping functionality – Configuration of components is left to the

SME– PerformancePoint Server also includes Planning

and Budgeting– Microsoft is Microsoft only

– Visualizations from Proclarity – Microsoft BI products are still not yet as mature as competitors, including Oracle (Gartner, IDC, Forrester, Cindy Howson)

– Microsoft BI tools are a mix of developer and business user tools

Crystal reports

strEnGths WEAKnEssEs

– Office Integration in all versions – Crystal Decisions are limited to concurrent 20 users*– Standard Edition starts at $20K per 5 concur-

rent– Professional Edition Starts at $35K per 5 con-

current– Xcelcius demos very well – Crystal Decisions is a separate product from

Business Objects Enterprise– Customers will have to physically migrate to

BOE with steep license increases– Xcelcius demos well but is not a fully featured

dashboarding tool– No guided analysis– No dashboard-to-dashboard navigation– No embedding reports– BI Publisher will be adding this Flash capabil-

ity in a near future release

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hIGh yIELD QUEstIons

hotbuttons– How often do you make decisions without

knowing all the facts? – How do you get accurate information to back

critical business decisions when you are pressed for time?

– How do you currently know when something in your business is going off track?

– How do you spot positive or negative trends in your business?

– How do you identify your best/worst selling products, customers, and suppliers?

– How do you share important information and insight within your organization?

– Is your IT staff overbooked with requests to create or change reports?

– Do business users have to wait days or weeks for these changes to take place?

– How do you intend to lower the costs of data integration?

– How do you intend to simplify the adminis-tration of your reporting systems?

oBjECtIon hAnDLInG

We don’t need it– Could you tell me how the people in your

organization get the information they need to make day-to-day decisions? – How is this information passed on to oth-

ers that need it? – How long does it generally take to get this

information?– How do you know this information is

accurate?

We are too small to afford and manage such a large systemTimes have changed. Oracle has a BI solu-tion for your current – and future – needs that is fast to install, easy to use and, best of all, competitively priced. Let me tell you about it.

We already have a homegrown BI system– Could you tell me how the people in your

organization get the information they need to make day-to-day decisions?

We already have a reporting system from [vendor name].– How is this information passed on to others

that need it? – How long does it generally take to get this

information?

– How do you know this information is accurate?

– How do you integrate/consolidate this data into reports or dashboards?

We don’t have an active project at this time– How do you know that the information in

your reports is reliable? – Are people getting all the information they

need at the right time?

We’re not budgeted to spend any money on software right now– When will you start planning your next IT

budget? – Who determines which projects make the cut?

We can help you identify the costs, benefits and ROI for business intelligence software.

the hookMost small businesses or departments as well as midsize businesses currently store impor-tant data in different, incompatible, isolated systems. Before they can report and analyze this data to make better business decisions, they need to export this data and process it in spreadsheets and databases. And emailing spreadsheets mean limited security and risk.

A similar problem is also found in departments of large enterprises. If these departments can-not get the information or flexibility they need from the available solutions, they often resort to spreadsheets and Access databases.

Not only is this process time-consuming and costly, companies cannot obtain a complete and correct view of the business due to the high risk of error.

the solution is a comprehensive reporting solution that offers:– Easy access

– Give users easy access to accurate, reli-able, and timely information.

– more insight – Analyze daily operations and closely moni-

tor business performance through interac-tive dashboards.

– Better integration – Integrate data from multiple departments

and data sources (from spreadsheets to databases).

– more flexibility– See results fast through easy-to-use soft-

ware, fast deployments and high scalability.

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– All types of reports– Cover all types of reporting requirements

from management and operational reports to invoices, shipping labels, checks, tax forms, and regulatory filings.

– Attractive pricing

oracle BI standard Edition one is the ideal solution for deploying small, but scalable ap-plications:– Integrate and analyze data from multiple

applications and sources– Create and deliver all types highly formatted

reports and business documents– Define, manage, and access key business in-

formation (e.g. metrics and KPIs) in one place – Build personalized, interactive dashboards

so that individuals get the information they need to make well-informed decisions and take timely actions

– Empower users to get their answers to their individual business questions

thIrD-PArty vALIDAtIon

A January 2007 Gartner EXP survey of CIOs found that BI is the #1 technology priority, for a 2nd year in a row. This is not new. In fact, in sur-vey after survey since the late 1990s, BI has con-sistently been ranked as a top priority. Since BI topics have been around since 1980s, you might think that companies would have addressed and solved these issues by now.

ovum summit: Oracle Makes the Case for its Da-tabase on Windows

forrester: Oracle Application Express Helps Build Web Applications QuicklyEdison Group report: Oracle 10g and Microsoft SQL Server 2005, a head-to-head cost compari-son (PDF)Gartner, Q&A: Customer Experiences with Oracle Analytic ApplicationsDistribution rights expire March 2009 (Publica-tion: August 2008)Gartner: Magic Quadrant for Business Intelligence Platforms, 2008(Publication: February 2008) Decision matrix: Selecting a Business Intelli-gence Vendor (PDF)(Publication: April 2007)Datamonitor rates twelve BI vendors, and Oracle is one of only two vendors that are “short-listed”. Oracle leads the market by combining excellent technology with a dominant position on both “user sentiment” and “market impact” assess-ments.Gartner: Magic Quadrant for CPM Suites, 2007(Publication: December 2007)

CUstomEr offErs

Data Sheet

White Paper

oracle financing: Pay Nothing for 90 Days

Technical Forum

PrICInG

BI sE1minimum # of Users 5maximum # of Users 50$ UsD/named User Plus $1,200

maximum # of sockets 2oracle License sKU L46721$ UsD/CPU socket n/A

note: Pricing as of november 13, 2008. For further pricing details including limitations and definition of terms, refer to Oracle Price list.

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sIGnAtUrE GrEEtInG

hello mr./ms. , my name is and I’m calling from .

I would appreciate a few minutes of your time to tell you about oracle’s Business Intelligence solutions – which cover everything you need from data warehousing and EtL to analysis, reporting and dashboarding – and are specially preconfigured and priced and for midsize organizations like / departments in large organizations like .

I will try to contact you again later this week or you can call me at . thank you for your time.

voICE mAIL

hello mr./ms. , my name is and I’m calling from .

I would appreciate a few minutes of your time to tell you about oracle’s Business Intelligence solutions – which cover everything you need from data warehousing and EtL to analysis, reporting and dashboarding – and are specially preconfigured and priced and for midsize organizations like / departments in large organizations like .

I will try to contact you again later this week or you can call me at . thank you for your time.

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mArKEt trEnDs

Midsize companies require fast, flexible access to information if they to want make effective deci-sions and maintain their competitive advantage. Departments in large organizations often need to act with the same level of agility and speed to meet their objectives.

Business Intelligence (BI) isn’t just for Fortune 500 executives anymore – it’s for everyone in any orga-nization that relies on information to be effective. High-quality, readily-accessible, and up-to-date information has become an increasingly essential ingredient in quick and effective decision making for organizations large and small. It’s not surpris-ing that BI has become a top priority for CIOs and IT departments. Gartner surveys show BI as the #1 priority for CIOs the last two years running. Growing change, speed and competitiveness and emerging regulatory requirements are all rea-sons why companies need business intelligence more than ever. From a business perspective, many organizations experience one or more of the following pain points that can be addressed with BI solutions:

Data but no insight:Operational systems are collecting tons of data on market, customer, and product trends. The organization, however, lacks the insight that could help employees run the business more ef-fectively.

no “big picture”:Finance, sales, manufacturing, and other departments work with separate data. As a re-sult, organizations lack a complete, consistent overview to assess overall business perfor-mance and cause/effect relationships.

“After-the-fact” insight:Information reaches decision-makers when it’s too late to make a change. The organiza-tion is unable to spot emerging opportunities and risks in time to take action.

“Export, format, analyze, report… :”Without a solid BI foundation, employees in the organization resort to exporting data into Microsoft Office Excel. Here, they must combine, format, analyze, and create reports on the data, then cut and paste those reports for presentation to management, then repeat the process every time management wants an update. This process is time-consuming, costly, error-prone, subject to individual inter-pretation, inflexible, and limited to periodic intervals. Information is not timely, consis-tent, or reliable. This is not the way to run a winning organization!

Today, most business executives and manag-ers as well as IT professionals, already under-stand the value of business intelligence, data integration, and data warehousing technology for addressing these challenges. Implement-ing such a solution, however, can be challeng-ing for organizations with limited resources.

In fact, most midsize businesses have had limited success with business intelligence tools. Their tools were either too complex or costly to implement or support, were “wa-tered-down” versions of enterprise BI prod-ucts, didn’t provide the necessary functional-ity or were pieced together from different vendors (which adds more cost, complexity and risk as a whole).

Oracle Business Intelligence SE One can solve all these challenges better than the solutions of competing vendors.