Opus sales and marketing v2
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OPUS SALES AND MARKETING
BRANDING COMPOSITION
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CONTENTS
About OPUS
Strategy
The process
Services
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ABOUT OPUS
Established 2012 by Jim Davison
BA Honours, Business Studies & Marketing
Over 10 years experience in sales and marketing
Previously worked in IT, FMCG and Automotive
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ABOUT OPUS
Branding Composition?
...Composing the strategy of brand launch, revitalisation and communication...
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ABOUT OPUS
Vision
...To always achieve the clients objective through effective planning, design and implementation of
the agreed marketing campaign...
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STRATEGY
Question your method
What?... Is the objective / do you want to achieve
Why?... Do you want to do this / what’s the motive
How?... Can we achieve our goals / overall objective
When?... Is the right time
Who?... Will we need to help us
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STRATEGY
WHAT?
What is the objective / what do you want to achieve?
Growth
Success
Greater market share
Bigger profits
Better efficiency
Improved communication
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STRATEGY
WHY?
Why do you want to achieve your objective?
To win
To be the best in your market
Self fulfilment
Financial gain
Make shareholders happy
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STRATEGY
HOW?
How will you get there and achieve your objective?
P D I
PLAN
DESIGN
IMPLEMENT
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STRATEGY
PLAN
Market research: know your market, competition, communication channels and target audience INSIDE OUT!
Data analysis: use facts and figures gathered from market research as the basis to start planning your brand strategy and/or marketing campaign
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STRATEGY
BRAND STRATEGY
“Creating a consistent brand promise and position for a company that drives competitive advantage in existing and future businesses”
www.ugrocersbrand.com/gui/content.asp
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STRATEGY
MARKETING CAMPAIGN
“A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods”
http://www.entrepreneur.com/encyclopedia/term/82444.html
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STRATEGY
DESIGN
The name: original, available
The message: promote values and vision
The look/theme: styles, colours etc.
The story: background, emotion
The communication: method, style
“Stand out from the crowd”
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STRATEGY
IMPLEMENT
Launch: brand/product/campaign
Communicate: Awareness and advertising – social media and internet, printed press, direct marketing, telemarketing
Sell and Promote: Telesales, sales promotions, face to face client liaison
“Grow your fan base – brand loyalty is a powerful thing!”
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STRATEGY
WHEN?
When is the right time to do this?
Economic situation
Market conditions
Seasonal?
Before the competition
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STRATEGY
WHO?
Who will we need to help us?
Creative designers
Media planners
IT/Web consultants
Printers
Sales team
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THE PROCESS
Step by Step
1. Initial meeting - understand objective
2. Project brief – propose method, timescale and cost estimate
3. Agreement – client approval
4. Proceed
5. Review
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SERVICES
My offering Market research/data analysis Telemarketing Social media marketing Direct marketing Creative design Copywriting Sales promotions Telesales Face to face sales Media liaison Full print service Full project report
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THANKS FOR LISTENING
ANY QUESTIONS?