OptumHealth Performance
5
Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the the growing endurance sport category. Objectives: 1. To introduce the OptumHealth name in a new marketplace. 2. To generate a new revenue stream for OptumHealth. Strategy: OptumHealth Performance certified and professional triathlete coaches that have the expertise and experience to help achieve your goals. Facility Re-design AD: Matt Maly CW: Patrick Cliffard
-
Upload
matt-steichen -
Category
Documents
-
view
231 -
download
3
description
Triathlon company acquired by OH
Transcript of OptumHealth Performance
![Page 1: OptumHealth Performance](https://reader030.fdocuments.net/reader030/viewer/2022013119/568c4c941a28ab4916a0b51e/html5/thumbnails/1.jpg)
Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the the growing endurance sport category.
Objectives: 1. To introduce the OptumHealth name in a new marketplace.2. To generate a new revenue stream for OptumHealth.
Strategy: OptumHealth Performance certified and professional triathlete coaches that have the expertise and experience to help achieve your goals.
Facility Re-design
AD: Matt Maly CW: Patrick Cliffard
![Page 2: OptumHealth Performance](https://reader030.fdocuments.net/reader030/viewer/2022013119/568c4c941a28ab4916a0b51e/html5/thumbnails/2.jpg)
Competition
Acceleration Minnesota
Lifetime Fitness
LA Fitness
Twin Cities Locations
Lifestyle Messaging
Marketing to all ages
Community Involvement
Creating Tradition
Marketing to young adults
![Page 3: OptumHealth Performance](https://reader030.fdocuments.net/reader030/viewer/2022013119/568c4c941a28ab4916a0b51e/html5/thumbnails/3.jpg)
Event
![Page 4: OptumHealth Performance](https://reader030.fdocuments.net/reader030/viewer/2022013119/568c4c941a28ab4916a0b51e/html5/thumbnails/4.jpg)
Collateral
Brochure
![Page 5: OptumHealth Performance](https://reader030.fdocuments.net/reader030/viewer/2022013119/568c4c941a28ab4916a0b51e/html5/thumbnails/5.jpg)
Posters