Optreden #SMC055 Online Marketing Trends - Patrick Petersen

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Ik ben Patrick

@Onlinemarketeer

Petersen

(@Onlinemarketeer)

Ondernemer..

Patrick Petersen?

Auteur..

Docent-spreker-columnist..

#mydigitalview2017 – Patrick Petersen

Online marketing trends 2016

Patrick Petersen, contentstrategie & vindbaarheid

Source: Forbes, Marketingfacts, CMI


Lezers scannen en maken snelle keuzes! #WOW

#relevantie

Get real. Go real.




Veel content doet niets..

Social selling? Gun succes =

gegund worden!



gegund worden!

“Content is too rationeel

(‘about what’).”



(‘about what’).”


150.000+ fans, actiéve fans! Organisatie is Snel, Open..

Samen doen….

Your social personalty?




Duidelijke creatie en branded content-propositie 1910 barbier

(Foto: Jelle Mollema Fotografie)

“Research conducted by the Advertising

Research Foundation concluded that the

emotion of “likeability” is the measure most

predictive of whether an advertisement will

increase a brand’s sales.”

What (…) VS Why (….)

Source: Psychology Today & Descartes’ error

(Emotion and Reason)

increase a brand’s sales.”

In extreem korte video: to the point to the point

Vine & Instagram: 7-15 seconden

daarom geschikt

en Usable op veel devices

Dankjewel!

[email protected]

@OnlineMarketeer

Optreden #SMC055 Online Marketing Trends - Patrick Petersen

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