Options for Social Media Marketing
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Options for Social Media Marketing
Facebook?
LinkedIn?
Twitter?
Instagram? Pinterest?
Foursquare?
How many of you use
Social Media in the World 1.1 billion
Monthly Average Facebook Users Worldwide Source: newsroom.facebook.com
1 in 6 Facebook users are “mobile only”
Source: Shift Communications 2013
2 New users join LinkedIn every second
Source: FastCompany, Nov. 2013
93% of Marketers use social media for business
Source: BtoB Magazine, 2011
25% of smartphone owners can’t
recall the last time their phone wasn’t next to them
Source: FastCompany, Nov. 2013
80% Prefer to connect with brands via Facebook
Source: State of Inbound Marketing 2012
400 million Average number of tweets per day
Source: “Twitter Turns 7,” The Washington Post, May 2013
Social Media in Bangladesh
One new mobile subscription every 2 seconds
Facebook in BD
3,282,600 Social Media Users
34% Facebook growth from May - Oct
2012
Facebook adds one new user in Bangladesh every 20 seconds
17% of mobile internet users access social networking sites on their
phones
Source: We Are Social’s Guide to Social, Digital and Mobile in Bangladesh, Dec 2011
Social Media Marketing is EASY
It takes only a few minutes a day and you already already using it!
Face
book
To Do: - Create a company page - Assign a social media manager to update the page
Find Companies similar to yours on Facebook
and figure out what they are doing RIGHT
Facebook Success Story: ELITE FORCE
How did they get over 220,000 likes?
Put their logo on shareable, popular material Give constant updates on
things people WANT to know
Update creatives OFTEN
Link
edIn
To Do: - Create a company page - Ask company employees to link to it by saying they work at that company
LinkedIn Success Story: KASPERSKY LAB
Interact with followers
List multiple jobs and notify followers when new jobs
come online
How did they get so many active followers?
Interact with followers promptly
List Products and Services and allow users to give
recommendations
Twitt
er
To Do: - Create a company page - “Follow” companies that are similar to you or that you want to emulate
Twitter Success Story: In April 2013, only 19 out of the 100
top twitter pages in BD were company pages (including news aggregators)
In December 2013, the number was 43
Data Source: Twitaholic & Social Bakers
Translation: Don’t Forget About Twitter
Reaching twitter users is easy if you sync your Facebook & Twitter so that they post at the same time
But there are even MORE social media sites you may not have heard of!
Pinterest is the fastest growing social site ever (SAP/Netbase)
150 million - Instagram monthly average users (Instagram Blog, Sep 2013)
31% of mobile social media users use Foursquare (Social Consumers & Smartphones 2011)
Inst
agra
m
To Do: - Download the app - Take pictures of things you want to share
What: a mobile photo sharing app
Has been called “The Next Facebook”
Camera Phone Social Media
Making Instagram Work for You
Turn boring workplace photos into share-able content
Pint
eres
t
To Do: - Find “boards” for content you want to share - “Pin” interesting images, articles, infographics
Ever posted a note or picture on the wall?
Pinterest is that online. But you can share with the rest of the world.
Using Pinterest for Marketing - Create topic boards to help YOU manage content you like
- Reshare popular “pins” from other companies across social media channels (Facebook, etc.)
Four
squa
re
To Do: - Claim ownership of your company location and fill out your correct hours, phone number, etc.
Foursquare is: A gamified check-in app / website
Making your business “findable” Don’t lose customers because they can’t figure out where you are located or how to
contact you!
Social Media in Action: 1. Create a posting schedule 2. Decide if you want to use a post scheduling site (Hootsuite, etc.) 3. Figure out how you will monitor results (likes, comments, followers, etc.)
Tips for Scheduling Posts:
MONDAY = day for most internet traffic in Bangladesh
WEDNESDAY = day for most active social media in Bangladesh