Option Number 1 Mi Integer Faucib - LG USA©2007 LG Electronics Market Outlook/ Product Leadership...

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©2007 LG Electronics

Consumer Electronics2008 Overview

Consumer Electronics2008 Overview

John Taylor

Vice President of

Public Affairs and Communications

2©2007 LG Electronics

• LG’s Growth

• Market Outlook / Product Leadership

• Strategic Partnerships

• DTV Transition Leadership

• Future Technologies/MPH

Overview

2


LG’s GrowthLG’s Growth


Plasma Panel

Optical Storage CDMA Handset

LCD & Plasma TV

Air ConditionerDVD Player

Leading Global Products

3


• Studied consumer insights and purchase process

Millward Brown – Brand Tracking StudySynovate – Net Promoter Score StudyLifestyle Usage Study (Product Planning)Purchase process study (Marketing/Product Planning)

Consumer Insights


Brand Index(Corp Brand, USA, Unit : %)

‘06’05 ’11G’07

AidedAwareness

UnaidedAwareness

Preference

’08G

N/A 53.6 58.3 61 66

TOM 3.9 6.3 8.2 10 15

20

65

23

75

27

83

32

85

40

90

• Positive movement in all indicators

• CE awareness same range as major competitors

• Awareness of LG as TV manufacturer increasing- Higher awareness of TV than Cell phones

(among CE target)

• Innovative• Reliable

• Trendy• Stylish• Different• Innovative

Source: Millward-Brown Study for LG

US Brand Growth

4


50PC3D

42PC3D

42LC2D

37LC2D

32LC2D 63

63

65

72

55

4

5

8

5

9

29

26

19

17

28

67

69

73

77

64

Net Promoter Score Research:“Would you recommend LG to a friend or colleague?”

NPS = Promoter - Detractor

Detractor(0~6)

NPS Level Interviewee

Passive(7~8)

Promotoer(9~10)

Average

64

Consumer Satisfaction

(Synovate NPS Study)


Source: LG NPS Research

46%

37%

Completely Satisfied

Mostly Satisfied

83%

Consumer Satisfaction

(Synovate NPS Study)

5


Market Outlook/ Product LeadershipMarket Outlook/ Product Leadership


• Strong demand for both LCD and plasma HDTVs will continue in 2008.

• The market for flat panel HDTV is evolving:

Migration to larger sizes in plasma (50”+)Increase in 42-inch and larger in LCD1080p Growth120Hz technologyConnectivity options: multiple HDMI inputs

CE Landscape

• LG will continue to offer both plasma and LCD in 2008

• LG’s new flat panel lineup includes:

7 new 50”+ plasma models14 new 42”+ LCD modelsOver 70% are 1080p11 LCD with 120HzLatest and newest connectivity+ More advancements

6


5304 5569

3679 49661400

16103785

5867774

1347

1974

2961

0

5,000

10,000

15,000

20,000

25,000

2007 2008

26" 32" 37" 42" 47" 52"

16.9M 22.3M +32%

+56%

Market Estimate - LCD


1.7%

3.1%

7.0%

10.0%

0%

2%

4%

6%

8%

10%

12%

'05 '06 '07 Est '08 Target

Share Trend – LCD

Source: NPD/LG Estimate

• Continued strong growth

• Demand is driven by large screen sizes and Full HD

• Price erosion continues

7


1,427 1,284

1,445 1,807

99138

0

500

1,000

1,500

2,000

2,500

3,000

3,500

2007 2008

42" ~ 49" 50" ~ 59" 60"+

2,970M 3,228M +9%

+26%

Market Estimate - Plasma


3.9%

5.9%

8.5%

15.0%

0%

2%

4%

6%

8%

10%

12%

14%

16%

'05 '06 '07 Est '08 Target

Source: NPD/LG Estimate

Share Trend – Plasma

• Industry growth rate slows

• 42” share moves to LCD

• 50”+ strongest growth area

• Increase of share for Full HD

8


• Studied consumer insights and purchase process

Lifestyle Usage StudyPurchase process studyMillward Brown – Brand Tracking StudySynovate – Net Promoter Score Study

Consumer Insights


Consumer Insights

40% 80%

Picture

Sound

Design

Wireless

Invisible Speaker

Automatic Picture Control

Simple Jack Pack

Smart Channel Guide

Voice Recognition

AutomaticInput Detection

(LG Marketing Research)

9


Design

Key Product Platforms

AudioPicture

Invisible Speakers

LG SimpLink

A/V Modes


4 Product Series

8 New Models

6 1080p Full HD

Plasma HDTV Highlights

10


Full HD Resolution30,000:1 Contrast Ratio4 HDMI 1.3 with deep colorISFccc Calibration Ready

Wireless Ready Clear VoiceEasy User Interface

Clean One layer designUltra-thin Invisible Speakers

PG 70 Series50”/60”


Functionality

Performance

Design


Full HD ResolutionISFccc Calibration ReadyTHX Certified*30,000:1 Contrast Ratio4 HDMI 1.3 with deep color

Clear VoiceEasy User Interface

Clean One layer designUltra-thin Invisible Speakers

PG 60 Series50”/60”


Functionality

Performance

Design

* THX certification is only in 60PG60, 50PG60 currently undergoing certification testing

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8 Product Series

24 New Models

17 1080p Full HD

LCD HDTV Highlights


TruMotion 120HzFull HD ResolutionISFccc Certification Ready

Clear VoiceEasy User Interface

Unique designDistinctive Color accentInvisible Speakers

“Art Noveau” Series32” ~ 52”

Ultra-slim 42” model – 1.7”

Functionality

Performance

Design

LCD HDTV Highlights

12


Without extensive construction,cable management is unseemly and messy

Wireless LCD HDTV (47”/52”)


Technology Highlights- 802.11n (100mbps, 50 ft Distance)“Wide Range Transmission Distance”

- JPEG2000 Encoder (1080p 60fps)“No down-converted video signals”

Customer Benefit- Clean and Hassle-free Installation- Peripheral devices hidden - Manage peripheral devices easily

Wireless LCD HDTV (47”/52”)

13


HD Resolution12000:1 Contrast RatioCustom Picture Modes

Integrated DVD Player

Warm Color accentSleek DesignInvisible Speakers

Bedroom TV32”

Functionality

Performance

Design

LCD HDTV Highlights


Basic spec improvements LG TruMotion (120Hz)Customizable Picture

THX (PG60 plasma)ISFccc Calibration ReadyAV ModesIntelligent Sensor

AudioQuality

Clear VoiceInvisible Speaker System

Premium designs Slim ProfileInvisible SpeakersNew Colors / Accents

PictureQuality

Design

HDTV In Summary

14


LG Super Blu™ Player (BH200)

• In-retail now – $799

• The world’s first line of dual-format high-definition players

• Access ALL HD titles51 % more than Blu-ray67 % more than HD DVD

Digital A/V Highlights


• LHT888Elegant champagne glass form700W 5.1-channel DVD Receiver with 1080p upscalingUSB Media PlusHDMI output with LG SimpLinkTuned by Mr. Mark Levinson


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• Digital Photo Frame8” screen

Clock/Calendar mode

250 Photo capacity

• Portable DVD/Photo Frame8” screen

3-in-1 memory card slot

Internal memory up to 250 Photos

• Table Top AudioHD Radio

iPOD Docking

CD, AM/FM, USB



• Super-slim design

• Audio and video playback

• 4.3 inch LCD touch-screen

• Bluetooth connectivity

• Available now

Portable Nav Highlights

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• 9 New Widescreen models

• New design image

• Unique Functionality

• Windows Vista Certified

• High performance specs + Unique functionality

IT Monitor Highlights


• World’s Fastest Super Multi Blue Drive

• SecurDisc

• Slim Portable Drive

Digital Storage Highlights

17


Strategic PartnershipStrategic Partnership


Netflix Partnership

Development of a device to enable streaming of movies and other programming from Netflix without using a computerAvailable through technology embedded in an LG networked playerConvenient access for consumers seeking the latest entertainment options Planned 2H 2008 availability

18


DTV Transition LeadershipDTV Transition Leadership


• Worked with MSTV/NAB to develop early prototype D-A converters

• Established industry benchmarks for performance, defined eligible features

• Convinced CEA to agree to minimum performance specifications leading to historic joint broadcaster-CE filing

• Collaborated with NTIA to develop rules

DTV Transition Leadership

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Digital-to-Analog Converter Box• First major manufacturer to receive NTIA certification• National availability

• Receive “multicast” channels • Advanced digital closed captions• Among other features



• Supported broadcasters with early converters for testing and evaluations

• Testified before Congress on DTV transition

• Spearheaded establishment of DTV Transition Coalition

• Working closely with FCC and NTIA on consumer education efforts

• Launching D-A converters in 2008


20


•Launching own consumer education efforts (zenith.com/dtv)

Preparing Call Center for English and Spanish consumer inquiriesIncluding owner’s manual in SpanishStepping up Sales Training activities, online and in-storeEducating retail partners about DTV transition and D-A converter program


Enhancing the mobile video picture with MPHEnhancing the mobile video picture with MPH

21


LG, Zenith and Harris partnered to develop MPH mobile digital TV solution

Global leader in consumer electronics

and mobile communications

Leading developer of broadcasting

technologies

Global leader in TV & radio broadcast

infrastructure, software, and

systems


The MPH platform lets broadcasters deliver DTV content to mobile devices

•Broadcast quality video

•Ability to receive signal at high speeds (140 mph)

•Compatible with the current ATSC DTV standard

•Concurrent with HDTV and multicast service

22


The MPH platform lets broadcasters deliver DTV content to mobile devices

MPH™ platform delivers local TV stations’content to mobile devices

Existing TV towers transmit mobile TV signal with installed MPH exciter

Consumers receive mobile TV signal on different devices via MPH chip and module

MPH signal

Mobile DTV phone

Laptop computer

Automobile-based DTV

GPS device

MPH exciter

+

Broadcast TV Tower

One or more MPH channels

Traditional HDTV signal

MPH chip and module

Portable media player

19.4 Mbps of Spectrum


Mobile DTV, powered by MPH, will deliver the best TV anytime, anywhere

•Compelling mix of national and local content

•Strong national reach using broadcaster infrastructure

•Low cost and minimal form factor impact for MPH-enabled devices

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We are pleased to demonstrate MPH broadcast technology live at CES 2008

2 Mobile phonesLaptop computer(dongle)

Automobile-based TVGPS devices


LG is working with key partners to make mobile broadcast TV a reality

• Leader in automotive infotainment electronics

• Leader in audience measurement

• We will announce more agreements in the coming months

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We look forward to a bright future of mobile broadcast digital TV

•We are totally committed to development of a successful MPH-enabled mobile broadcast digital TV solution

•We will continue to support broadcasters’ efforts to deploy and promote mobile digital TV

•LG is committed to making the most exciting mobile broadcast TV offering for consumers


Thank You!

Option Number 1 Mi Integer Faucib - LG USA©2007 LG Electronics Market Outlook/ Product Leadership...

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