Optimizing WordPress for Speed and Conversions by Ben Metcalfe
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Optimizing WordPress for Speed and Conversions
Optimizing WordPress for Speed
&ConversionsBen Metcalfe | Founder, WP Engine
@dotBen | [email protected]
Affiliate Summit West - Las Vegas 2013
(this presentation is available online – details at end!)
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Optimizing WordPress for Speed and Conversions
Only major Managed WordPress Host Affiliate Program
$$$$$ monthly pay-outs, new affiliate channel opportunities
wpengine.com/affiliates
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Optimizing WordPress for Speed and Conversions
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Optimizing WordPress for Speed and Conversions
Before we begin…
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Optimizing WordPress for Speed and Conversions
Why?
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Optimizing WordPress for Speed and Conversions
Level 1Let’s get the basics out the way :)
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Optimizing WordPress for Speed and Conversions
Keep WP up to dateWhy wouldn’t you?
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Optimizing WordPress for Speed and Conversions
Caching plugins FTW!!
W3-Total-Cache
also: WPSuperCache, BatCache
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Optimizing WordPress for Speed and Conversions
Avoid bad plugins
Think about plugins that:• do backups• do ‘related posts’ stuff• are not maintained/poorly written• don’t have many downloads
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Optimizing WordPress for Speed and Conversions
Is your host slow?
PageSpeed.orgYslow
http://speed.wpengine.com
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Optimizing WordPress for Speed and Conversions
Level 2
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Optimizing WordPress for Speed and Conversions
Offloading (poor-man’s CDN)
Serve images via Flickr/etc
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Optimizing WordPress for Speed and Conversions
CDNMaxCDN (we use parent company @ WP Engine)
Photon by Automattic [Free]CloudFlare [Free]
Use all the time or just ‘emergencies’
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Optimizing WordPress for Speed and Conversions
‘Smush’ your imagesWPSmush.it plugin
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Optimizing WordPress for Speed and Conversions
Optimize for MobileMobile WordPress Plugins
• WP-Touch• JetPack’s Mobile Theme
Responsive Design Templates
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Optimizing WordPress for Speed and Conversions
Level 3A little more technical…
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Optimizing WordPress for Speed and Conversions
Repair your MySQL DB
Sometimes you need to tidy your room :)
PHPMyAdmin or OptimizeDB plugin
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Optimizing WordPress for Speed and Conversions
Opcode cache, eg APC
php-apc + W3-Total-Cache
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Optimizing WordPress for Speed and Conversions
Dedicated MySQLDB Box
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Optimizing WordPress for Speed and Conversions
#Fails
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Optimizing WordPress for Speed and Conversions
DON’T edit core files!No matter what “performance” benefit
you think it will make!
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Optimizing WordPress for Speed and Conversions
Amazon EC2… isn’t a silver bullet
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Optimizing WordPress for Speed and Conversions
Thank you!
Follow us for more tips: @WPEngine