Optimizing Press Releases For Social Media
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How should your Investor Relations optimize your Press Releases so that they're easy to share through Social Media? Our team at IR Smartt takes a look at a few simple ways to Socially-optimize your PR.
Transcript of Optimizing Press Releases For Social Media
Why Share Your PR in Social Media?
SEO benefits via inbound links
Opportunity for others to re-share
Enhance Social Media content
Inform stakeholders on their terms
Create real-time visibility
Eliminate Newswire costs
Consider Sharing BEFORE Sharing
Most Press Releases are written without considering where they’ll be published
Social Shares that include Meta Data can generate up to 70% great engagement than those that don’t
LinkedIn, Google+ and Facebook provide the ability to share using Meta Data
Consider sharing before publishing!
Why Press Release Titles Are Important
They’re front-of-mind for Social Media followers
They’re front-of-algorithm for Search Engines
Use of company names in titles improves brand recognition
PR is picked up by blog search based on the Press Release title
E.g. Perfect Social Press Release Title
Is less than 50 characters long
Allows Social Media users to “Quote” it
Why Meta Descriptions Are Important
More keywords for Search Engines
Google+, Facebook and LinkedIn all use them to create post excerpts
Excerpts provide immediate recognition for Social Media followers of your content
They become highly-visible in RSS feeds
E.g. The Perfect Meta Description
Keep them less than 140 characters
That’s the same length as a standard Tweet
Answers a potential question from a stakeholder
Why Thumbnails Are Important
Social Media posts with thumbnail images generate up to 70% greater interaction
That’s not enough?
Adding multimedia with relevant keywords is hugely beneficial for SEO
Images from media galleries often rank in search results
E.g. The Perfect Thumbnail
Relates to the Press Release
Adds information about the project or company
Is vibrant and eye-catching!
Is NOT just the company logo
Encourages the stakeholder to seek more information
More Information?
To read the full blog visit: irsmartt.com/2012-Best-Practice
Or for more information about IR Smartt and our Social Media strategies for the Investor Relations industry, please contact us on:
Website: irsmartt.com/contact
Email: [email protected]
