Optimizing Mobile Marketing and Advertising for Vietnam

Nguyen Anh Tuan

Managing Director

“I always laugh when people ask me about rebounding techniques.

I’ve just got a technique. It’s called just go get a damn ball.”

Charles Barkley Former NBA basketball player

Traffic is good… but order is crucial

Our 1st campaign together

Almost 1,000,000 sessions on Google Analytics

Less than 100 orders measured

Conversion rate < 0.01%

1,000,000

Mobile Shopping Behavior had not been formed

They saw the ad on Zalo but bought

on Lazada PC version

No incentive to keep them on Mobile

Đại giảm giá - chỉ 1 ngàyShop ngay deal khủng

Our 2nd campaign results:

1,000,000 traffic

3,000+ orders

Exclusive

promotion code

for Zalo Users

PC/ WAP/ APP

The 1st

EmotiCokecampaign

in the world

Introduce

the 1st Personalized Stickerin Vietnam

Introduce

the 1st Personalized Stickerin Vietnam

…and of course,

we don’t want something

like this to happen

Personalized Stickers

1,200,000+ downloads

What behind

the number?

Exclusive on

What behind

the number?

Speed Behaviors

Speed

Low-end Android users

Zalo Message targeting to Users

with available Wifi connection

Behaviors

Too new to users (especially to users in rural areas)

3 simple steps with maximized UI/UX design

Online tutorials

Friend sharing

ONE MORE THING …

Partnering with Scan to download

TET INSIGHT

And many more to come in 2016

THANK YOU