Optimizing Business Results With Social Networks
3
ENGAGE CONVERSATION WITH YOUR CLIENTS LINK YOUR PROFESSIONNAL NETWORKS ORGANIZE YOUR OWN CYBER-WATCH MANAGE YOUR WEB-REPUTATION INCREASE YOUR REVENUES OPTIMIZE YOUR BUSINESS RESULTS WITH THE HELP OF SOCIAL NETWORKS Information: [email protected] 905-621-0993 Follow us on Twitter (SOLUTIONML) Is your organization embracing the social network movement? 16 million Canadians use social networks daily. 76 % of Canadian consumers consult advices found on a variety of social networks prior to making their purchasing decisions. What is your organization’s positioning with regards to this new landscape? What are the stakes in a communication strategy oriented towards the use of social networks? Use social networks as a leverage to optimize your results. What is said on social networks shapes the reputation and performance of your organization. In 2011, companies are expected to double their investments in social networks. 75 % of companies reported an increase of new clients and revenues resulting from a greater use of social medias. 40 % of companies stated that such use of social sites re-energized their productivity and strengthened their marketing strategies. 80 % of recruiters in North America use social networks to recruit. A TRAINING OFFERED BY
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Whether you are a seasoned social media user or just getting started, the interactive training seminars are designed to deepen and strengthen your competencies and skills.This will enable you to optimize your business results with the help of social networks and enhance your Web-Reputation. You do want to be amongst the first to know what is being said about you and your organization, don’t you? Be proactive and informed of what is said in your industry. Be aware and in control.
Transcript of Optimizing Business Results With Social Networks
ENGAGE CONVERSATION WITH YOUR CLIENTS
LINK YOUR PROFESSIONNAL NETWORKS
ORGANIZE YOUR OWN CYBER-WATCH
MANAGE YOUR WEB-REPUTATION
INCREASE YOUR REVENUES
OPTIMIZE YOUR
BUSINESS RESULTS
WITH THE HELP OF
SOCIAL NETWORKS
Information:
905-621-0993
Follow us on Twitter (SOLUTIONML)
Is your organization embracing the
social network movement?
16 million Canadians use social networks daily. 76 % of Canadian consumers consult advices found on a variety of social networks prior to making their purchasing decisions. What is your organization’s positioning with regards to this new landscape? What are the stakes in a communication strategy oriented towards the use of
social networks?
Use social networks as a leverage to
optimize your results.
What is said on social networks shapes the reputation and performance of your organization. In 2011, companies are expected to double their investments in social networks. 75 % of companies reported an increase of new clients and revenues resulting from a greater use of social medias. 40 % of companies stated that such use of social sites re-energized their productivity and
strengthened their marketing strategies. 80 % of recruiters in North America use social networks to recruit.
A TRAINING
OFFERED BY
YOUR TAKE AWAY
Whether you are a seasoned social media user or just getting
started, the interactive training seminars are designed to deepen
and strengthen your competencies and skills.
This will enable you to optimize your business results with the
help of social networks and enhance your Web-Reputation. You do
want to be amongst the first to know what is being said about you
and your organization, don’t you? Be proactive and informed of
what is said in your industry. Be aware and in control.
AUDIENCE
Business Owners, Officers and Board Members, Entrepreneurs and Self-
Employed, Senior Leaders Marketing, Communications, Human Resources,
Security, Management, Project Managers, ....
LEARNING MODULE 1: FROM WEB 1.0 to WEB 2.0: FROM
SPECIALISTS TO CONSUM-ACTORS.
Most important social sites in business (Facebook – Twitter – YouTube
– LinkedIn…)
Clients and social networks
Why and how to have presence on social networks?
What are the potential consequences for an organization?
LEARNING MODULE 2: WEB-REPUTATION: EVERYTHING
SAID ABOUT YOU ON SOCIAL NETWORKS COULD BE
USED AGAINST YOU.
What is Web-Reputation?
How is it developed?
How does your Web-Reputation impact your business performance?
Audit your Web-Reputation
How to manage your Web-Reputation?
How to secure/protect your Web-Reputation and maintain it?
Case studies: Positive and Negative Web-Reputation campaigns
Your employees and leaders’ Web-Reputation
« It takes 20 years to establish a reputation and 5 years to destroy it.
If you think about it, you would do things differently. »
W ARREN BUFFET
DETAILS & DATES
2 FULL DAY WORKSHOPS
TORONTO: APRIL 4-5, JUNE 6-7
MARKHAM: MAY 5-6, JUNE 16-17
DURHAM TO BE CONFIRMED
COFFEE/TEA AND LUNCH PROVIDED
WEEKLY SESSIONS
MARKHAM: FROM MAY 6 TO JUNE 3
TORONTO & DURHAM TO BE CONFIRMED
WELCOME COFFEE/TEA PROVIDED
ALSO AVAILABLE UPON REQUEST
(10 PARTICIPANTS MINIMUM)
DEDICATED SESSIONS FOR
YOUR ORGANIZATION (IN-HOUSE)
FRENCH SESSIONS
SPECIAL GROUP PRICING
ENROLL QUICKLY, LIMITED
SEATING.
USE YOUR PROMO CODE & SAVE
2011 FEE: $2,250 +HST
FIND OUT ABOUT GOVERNMENT
ASSISTANCE PROGRAM FOR
SKILLS DEVELOPMENT.
TRAINERS
JÉRÔME COUTARD, PH.D.
ISABELLE DORNIC, PH.D.
MIREILLE LANDRY, MBA
MICHEL LAVOIE, PH.D.
905-621-0993
LEARNING MODULE 3: STRATEGIC WATCH: SIMPLE
METHODS TO STAY AHEAD.
What is strategic watch (cyber-watch)?
Different types of watch
Watch and prospect new markets and clients
How to analyze Web and social networks sources?
How to implement a competitive strategic watch with the help of social
networks?
Useful tools to use in following trends relevant to your area of interest
and expertise
LEARNING MODULES 4 AND 5: ESTABLISHING A WEB 2.0.
STRATEGY IN YOUR ORGANIZATION: THINK ABOUT IT!
Define your needs in terms of Web 2.0 strategy (What, why, how,
when, which goals?)
Select the best social networks to reach your goals
Why will your clients follow you on the social networks?
Hire a Social Media / Community Manager
Case Studies: Successful Web 2.0 strategies and the others…
Web 2.0 strategies and return on investments
LEARNING MODULE 6: SOCIAL NETWORKS AND RIGHTS:
FRONTIERS MORE REAL THAN VIRTUAL
What are the legal limits on social networks?
What are the recourses in cases of smear campaign, defamation,
slander or insults?
What rights do employees have with regards to their use of social
networks within your organization?
Should social networks be prohibited in your organization?
Cases of jurisprudence
The right to forget
THEORETICAL AND
PRACTICAL TRAINING
INCLUDING CASE
STUDIES
COURSE MATERIAL
PROVIDED
2 HOURS OF
PERSONALIZED AUDIT
OFFERED TO YOUR
ORGANIZATION DURING
THE SESSION
BRING YOUR LAPTOP
TRAINING « OPTIMIZE YOUR
BUSINESS RESULTS WITH THE HELP
OF SOCIAL NETWORKS »
Information:
905-621-0993
www.solutionml.ca
HAVE YOU CONSIDERED THE COST OF NOT TAKING ADVANTAGE OF THESE TRAINING SEMINARS? ENROLL AND REAP THE BENEFITS.
