#EngagePDX @danaditomaso#EngagePDX @danaditomaso

DANA DITOMASO

OPTIMIZE FOR ENGAGEMENT:FUTURE-PROOF YOUR LOCAL SEARCH RANKINGS

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

Our strategic goal is engagement.

#EngagePDX @danaditomaso

What tactics result in measurable engagement?

#EngagePDX @danaditomaso

Strong engagement results in strong business.

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

What does Google know about engagement?

#EngagePDX @danaditomaso

We have a complete snapshot of your

engagement with the world.

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

Focus your tactics on moments that lead to

engagement.

#EngagePDX @danaditomaso

Everything we’ll cover is measurable (in some

way).

#EngagePDX @danaditomaso

The knowledge panel is your engagement health

check.

#EngagePDX @danaditomaso

Missing popular times?Check your timeline.

I was at the hair salon next door.

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

What To Monitor

Clicks to websiteNumber of reviews

Review sourcesBusy times

Overall completeness

#EngagePDX @danaditomaso

Is your email newsletter interesting & consistent?

#EngagePDX @danaditomaso

Are your transactional emails worth reading?

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

What To Monitor

Total list sizeOpen rateClick rate

Conversion rateCompare full list vs Gmail only

#EngagePDX @danaditomaso

Social signals are pureengagement.

#EngagePDX @danaditomaso

Pay attention to your neighbourhood.

#EngagePDX @danaditomaso

Engage people who are talking about what you

do.

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

What To Monitor

Activity & engagement(You vs your competitors)

New mentionsClick rate

Conversion rate

#EngagePDX @danaditomaso

#EngagePDX @danaditomaso

Use a review management system.

#EngagePDX @danaditomaso

Spread your reviews around.

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

What To Monitor

Overall ratingRating by site

Total number of reviewsReview distribution

#EngagePDX @danaditomaso

#EngagePDX @danaditomaso

How do you confirm appointments?

#EngagePDX @danaditomaso

How else can your space be used?

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

What To Monitor

Appointments & events added to calendars

Driving direction visits

#EngagePDX @danaditomaso

#EngagePDX @danaditomaso

Phone calls are decreasing.

#EngagePDX @danaditomaso

Will call tracking be a barrier?

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

What To Monitor

Phone callsText messages

Call tracking usage

#EngagePDX @danaditomaso

#EngagePDX @danaditomaso

Put a link on your contact page.

#EngagePDX @danaditomaso

Put a link in your footer.

#EngagePDX @danaditomaso

Put a link in your confirmation emails.

#EngagePDX @danaditomaso

Put a link...(you get the idea)

#EngagePDX @danaditomaso

Create a custom link you can track.

(kickpoint.ca/driving/)

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

What To Monitor

Driving direction visits

#EngagePDX @danaditomaso

#EngagePDX @danaditomaso

The strongest signal is when you’re chosen.

#EngagePDX @danaditomaso

Make the right impression for your market.

#EngagePDX @danaditomaso

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

What To Monitor

Organic trafficClicks from Knowledge Panel

Conversion rate

#EngagePDX @danaditomaso

#EngagePDX @danaditomaso

Grab the list of metrics:

kickpoint.ca/engagepdx2017

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

Can engagement beat proximity?

#EngagePDX @danaditomaso

#EngagePDX @danaditomaso#EngagePDX @danaditomaso

KICKPOINT.CA/ENGAGEPDX2017

THANK YOU!